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Perseverance is not always the answer

July 10, 2022 Melanie Hawken

by Kathy Mann

I enjoy reading entrepreneurial books and articles. I have a fascination with people’s passions and what makes them do what they do. I’m also a fan of research and while running a business I wanted to know more and to ensure I was doing the right things. I remember reading some quote about how success is just on the other side of feeling like giving up. Reading that advice was really detrimental for me, in fact. You see, I’m not a quitter. I persevered so much that my health collapsed. To be fair, I didn’t heed the advice in the same articles of weeding out toxic elements and doing what you love.

Just searching for quotes on perseverance, there are hundreds encouraging people not to give up. My husband and I have similar values and we are both ultra-marathon runners which by its very nature requires perseverance. We promote this value a lot in our household and we encourage our kids to keep trying. Perseverance is a major force in my life.

In 2008, my husband and I took a trip to Japan. We ran the Tokyo marathon together and it was an amazing experience, really different from what we are used to. We are from a culture where people bail a race if you’re not fit enough or injured. Sure, you have to face the consequences if you do in that the other runners will not let you forget it. But most people exercise common sense when it comes to their well-being. And of course there are those who just don’t have what it takes to get through the mental struggle of an ultra-marathon. I say mental because it’s not your body that fails you towards the end of a hard race.

We found it really funny to read the race guidelines for the Tokyo marathon. Several times, it was emphasized that it takes courage to quit. The cultural difference was so striking to us. And it is true, that there are people who would rather kill themselves than fail or be seen as a failure.

I inherited an ailing business that was really too far gone. I struggled through it for almost five years, while running ultra-marathons and parenting two small children. There were a number of conditions which set me up for failure but my ingrained refusal to quit pushed me so far that my own body turned on me. Of course, internalizing everything did not help but you can’t change your nature. I should have changed the conditions and opted out earlier. 

One of my parenting challenges is to observe when my children are in flow and to encourage more of it. And another is to make sure they don’t overdo the perseverance. If they already have inborn and value-enforced determination, maybe pushing them to never give up is not always the answer.


Kathy Mann is an author and speaker with a special interest in stress management. She is passionate about guiding people towards their best lives possible in harnessing their strengths and innate talents. She offers a stress re-framing service, which shifts beliefs to be more constructive around stress. She does this by educating her clients about the variety of stress responses that exist and how we can benefit from them. Kathy's books Avoiding Burnout and Harnessing Stress are available at major retailers and online at Amazon. She is a wife and mother of two beautiful daughters and lives in Johannesburg, South Africa. 

More articles by Kathy

Featured
Aligning Work With Your Strengths
February 26, 2023
Aligning Work With Your Strengths
February 26, 2023

by Kathy Mann

I burnt out in a spectacular fashion a few years ago. It broke my life dramatically and the experience took me by surprise. It acted as a catalyst to evaluate why I got so sick and what was wrong with my life. Of course, burnout is usually multifaceted and doesn’t have one simple source. I believe that one of the contributing factors was that my work was not aligned to my strengths.

Read more →
February 26, 2023
It takes courage to be yourself
October 15, 2022
It takes courage to be yourself
October 15, 2022

by Kathy Mann

I’ve been thinking about how we become so conditioned by other people’s expectations of who we are and who we ought to be. I attended university in Cape Town and I had to wait a year because my father didn’t want me to leave home. I wonder what the cost of that year of earnings equates to, compounded over my career? Anyway, in my wisdom, it was worth the wait and I found a good career path, nice and respectable. I’m learning now that I have other talents that could be used to make a more fulfilling career path for me in future.

Read more →
October 15, 2022
Manage expectations to manage stress
August 26, 2022
Manage expectations to manage stress
August 26, 2022

by Kathy Mann

In my book Harnessing Stress, I wrote about how expectations can be a source of stress. What we expect of others can lead to disappointment, what others expect from us can lead to stress and what we expect of ourselves can lead to a great deal of unhappiness if we don’t manage it.

Read more →
August 26, 2022
Perseverance is not always the answer
July 10, 2022
Perseverance is not always the answer
July 10, 2022

by Kathy Mann

I enjoy reading entrepreneurial books and articles. I have a fascination with people’s passions and what makes them do what they do. I’m also a fan of research and while running a business I wanted to know more and to ensure I was doing the right things. I remember reading some quote about how success is just on the other side of feeling like giving up. Reading that advice was really detrimental for me, in fact. You see, I’m not a quitter. I persevered so much that my health collapsed. To be fair, I didn’t heed the advice in the same articles of weeding out toxic elements and doing what you love.

Read more →
July 10, 2022
Follow Your Bliss
June 18, 2022
Follow Your Bliss
June 18, 2022

by Kathy Mann

I’m crazy about MasterChef Australia for a number of reasons. I am, of course, really interested in people who are changing their careers and who have the courage to switch paths, sometimes quite late in life. It’s so interesting to see how the contestants often comment on how they have grown as a person so much more than they anticipated. They entered the competition to gain skills and a head-start in becoming a chef. Not only do they all (not only the winner) pick up new skills in their chosen profession, but they push themselves to grow. In doing so, they discover a profound flow experience in the creation of food. It is a creative exercise and requires imagination, skill and knowledge. What an amazing journey they are taken on and it’s no wonder there are tears as each contestant is eliminated from the competition.

Read more →
June 18, 2022
Are you Co-dependent?
May 22, 2022
Are you Co-dependent?
May 22, 2022

by Kathy Mann

In my corporate life I spent a lot of time mentoring graduates and I can tell you that it was the best part of my experience. Better than the projects that saved the bank millions. I felt appreciated and I knew that I was making a difference. The relationships were mutually beneficial even though the graduates thought that only they were getting something out of it. They were enthusiastic, grateful and eager to learn. I found working with them enormously rewarding.

Read more →
May 22, 2022
Firebreak
May 13, 2022
Firebreak
May 13, 2022

by Kathy Mann

This weekend I went on a women’s retreat. On the first night I admitted to the ladies that I was really there to escape my children. Of course, I also went to renew myself and spend some time alone. It is the first time I have attended a retreat and I’m glad to say that there were no intolerable team exercises or war cries. The activities included art, dancing and reflection (including guided meditation).

Read more →
May 13, 2022
Laughter as medicine
May 1, 2022
Laughter as medicine
May 1, 2022

by Kathy Mann

It is well-documented that laughter is good for you. In fact there seems to be quite a movement to stimulate laughter as a mechanism to reduce stress. I met someone once who conducts team workshops to laugh together for this very purpose. In my research on methods of healing, I’ve also come across Laughter Yoga, some sessions of which end with ‘laughter meditation’. I understand the benefits of laughter, but I also know that this is just not for me. Just as some people simply are not interested in meditation or a gratitude journal, forced group laughter is just something I can’t bring myself to do.

Read more →
May 1, 2022
Focus on Strengths, Partner for Weaknesses
March 12, 2022
Focus on Strengths, Partner for Weaknesses
March 12, 2022

by Kathy Mann

I was recently reminded of an exercise I did in around 2009 when I was struggling to adjust to having a child and a career. It’s called Gallup’s Strengths Finder. I bought the book, did the online test and digested the findings eagerly. According to the test, your main strengths don’t really change over time. So revisiting them now was quite meaningful. These were my top five:

Read more →
March 12, 2022
How Strong are your Boundaries?
January 30, 2022
How Strong are your Boundaries?
January 30, 2022

by Kathy Mann

One of the things that contributed to my recent health collapse is poor emotional boundaries. I didn’t have strong boundaries established and that meant that anyone could impose almost anything on me. I wasn’t firm enough, even with my children, in articulating what is for me and what is for them.

Read more →
January 30, 2022
Best Possible Future Self
December 19, 2021
Best Possible Future Self
December 19, 2021

by Kathy Mann

I have always been a goal-driven person and instead of New Year’s resolutions, I’ve set goals. I pulled out an old journal in which I wrote them down and had quite a bit of fun reading about myself twelve years ago.

Read more →
December 19, 2021
My traumas made me better
October 3, 2021
My traumas made me better
October 3, 2021

by Kathy Mann

I recently read an excellent book, The Body Keeps the Score by Bessel van der Kolk. It’s about what happens to our brains and bodies as a result of trauma and how to treat it. Even events that seem fairly tame or punishments that parents deem reasonable, can be experienced as a traumatic event by a child. We are changed by these events. Not only in the way we think and behave, but we experience physiological changes. Van der Kolk writes, “trauma produces actual physiological changes, including a recalibration of the brain’s alarm system, an increase in stress hormone activity, and alternations in the system that filters relevant information from irrelevant.”

Read more →
October 3, 2021
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CELEBRATING 10 YEARS


LATEST PODCASTS

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Read more →
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Read more →
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

Read more →

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Read more →
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Read more →
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Read more →
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Read more →
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Read more →

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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