• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Aligning Work With Your Strengths

February 26, 2023 Melanie Hawken

by Kathy Mann

I burnt out in a spectacular fashion a few years ago. It broke my life dramatically and the experience took me by surprise. It acted as a catalyst to evaluate why I got so sick and what was wrong with my life. Of course, burnout is usually multifaceted and doesn’t have one simple source. I believe that one of the contributing factors was that my work was not aligned to my strengths.

At the time I burnt out, I was Managing Director of a small business which was struggling. In my analysis of my burnout sources, I went back to the psychometric tests I had done when I worked in the corporate world. I looked at the aspects that made me unique and my natural talents that I could bring to an organisation and the people I work with.

I also did a brain profiling exercise which helped me to realise that my top strengths were around strategic thinking and building a vision. These are good qualities for the leader of a business. However, most of my day was spent doing accounting and cold calling – activities that do great harm to a creative introvert.

I built a vision and strategy for the business but it was taking a long time to come to fruition. I got tangled up in the daily grind, trying to save the business money by doing many of the necessary functions myself. I realised that I would have been a better leader if I had outsourced my areas of weakness to a specialist, and allowed myself to focus on the bigger issues.

It’s often tempting to work on our weakest areas in order to be a ‘well-rounded’ or ‘balanced’ person. It’s far better to polish your strengths. Years ago, a mentor told me that it’s much better to have an unbalanced profile because it makes us a specialist. He said that no-one great was ever perfectly balanced. We are all born with unique gifts that make us valuable. Skills and knowledge can be developed over time and are also valuable and worth investing in. But the things that we find easy or that come naturally to us, are often areas where other people struggle.

Fast forward a few years, with lots of recovery and introspection, and here I am in a position where I am using my strengths to the full. My work is aligned to my leadership style, my interests and passions. I’m not bogged down by things that are tough for me, things that require me to dig deep when life is already so taxing. I’m able to shine and to bring creative solutions to the teams I work with. I’m much happier and I’m appreciated by the people around me, just for doing the things I find normal.

The link between happiness and using our strengths is backed by research. Shawn Achor writes, in The Happiness Advantage, “When 577 volunteers were encouraged to pick one of their signature strengths and use it in a new way each day for a week, they became significantly happier and less depressed than control groups.”

If you are feeling exhausted and like you’re swimming upstream constantly in your work environment, I’d recommend identifying your natural strengths. There are many online evaluations, many of which are free. You could also ask your loved ones what you’re best at, giving your third-party input about what makes you valuable. If you’re able to blend these talents into your work or even your leisure time, your life will be much richer.


Kathy Mann is an author and speaker with a special interest in stress management. She is passionate about guiding people towards their best lives possible in harnessing their strengths and innate talents. She offers a stress re-framing service, which shifts beliefs to be more constructive around stress. She does this by educating her clients about the variety of stress responses that exist and how we can benefit from them. Kathy's books Avoiding Burnout and Harnessing Stress are available at major retailers and online at Amazon. She is a wife and mother of two beautiful daughters and lives in Johannesburg, South Africa. 

More articles by Kathy

Featured
Aligning Work With Your Strengths
Feb 26, 2023
Aligning Work With Your Strengths
Feb 26, 2023
Feb 26, 2023
It takes courage to be yourself
Oct 15, 2022
It takes courage to be yourself
Oct 15, 2022
Oct 15, 2022
Manage expectations to manage stress
Aug 26, 2022
Manage expectations to manage stress
Aug 26, 2022
Aug 26, 2022
Perseverance is not always the answer
Jul 10, 2022
Perseverance is not always the answer
Jul 10, 2022
Jul 10, 2022
Follow Your Bliss
Jun 18, 2022
Follow Your Bliss
Jun 18, 2022
Jun 18, 2022
Are you Co-dependent?
May 22, 2022
Are you Co-dependent?
May 22, 2022
May 22, 2022
Firebreak
May 13, 2022
Firebreak
May 13, 2022
May 13, 2022
Laughter as medicine
May 1, 2022
Laughter as medicine
May 1, 2022
May 1, 2022
Focus on Strengths, Partner for Weaknesses
Mar 12, 2022
Focus on Strengths, Partner for Weaknesses
Mar 12, 2022
Mar 12, 2022
How Strong are your Boundaries?
Jan 30, 2022
How Strong are your Boundaries?
Jan 30, 2022
Jan 30, 2022
Best Possible Future Self
Dec 19, 2021
Best Possible Future Self
Dec 19, 2021
Dec 19, 2021
My traumas made me better
Oct 3, 2021
My traumas made me better
Oct 3, 2021
Oct 3, 2021
In Guest Blog Tags Kathy Mann, Self-development
← How the Work-from-Home Culture Impacts Your Tax ReturnA Game-Changer for Leaders →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2026 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.