What Exactly is Media Relations?

May 13, 2022 Melanie Hawken

by Felicity Cowie, The Media Relations Coach

Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists. Whilst the intention is to ultimately reach the public (be it customers, investors, talent or the world at large) via media coverage, it’s critical to understand that in all media relations work your audience is journalists. And journalists are under no obligation to do what you ask. You have no rights to approve or request changes to their work otherwise it wouldn’t be the independent third party endorsement which makes it so valuable.

How Digital Transformation is driving Disruption in Wealth Re-Distribution

May 13, 2022 Melanie Hawken

by Nkemdilim Uwaje-Begho

I spent yesterday evening talking to my friend and leading wealth coach in Nigeria, Abiola Adekoya, on her maiden edition of Disruptors with Abiola Adekoya, an IG LIVE series focused on Disruptors, Industry Trends, Wealth Creation and how to navigate the 21st century with all its quirks and kinks.

Firebreak

May 13, 2022 Melanie Hawken

by Kathy Mann

This weekend I went on a women’s retreat. On the first night I admitted to the ladies that I was really there to escape my children. Of course, I also went to renew myself and spend some time alone. It is the first time I have attended a retreat and I’m glad to say that there were no intolerable team exercises or war cries. The activities included art, dancing and reflection (including guided meditation).

Oghenetega Gbadagri, an entrepreneur delivering on-demand mobile spa services to customers in Lagos, Nigeria

May 8, 2022 Melanie Hawken

Oghenetega Gbadagri, founder, The Mobile Spa (Nigeria)

Startup Story

Oghenetega Gbadagri is a well-being entrepreneur and the founder of Nigeria’s foremost on-demand Spa, The Mobile Spa, founded in 2017 and now a business employing 17 people. She is certified by the International Therapy Examination Council (ITEC UK), and she has certifications in various therapies including – Massage, Facials, Collagen Induction, Electrocautery and Advanced Skin Peel. Oghenetega is committed to helping people improve their skincare and well-being by making rejuvenating spa services easily accessible to them in their personal space.

Gugu Mpungose, a South Africa entrepreneur with a passion for media and storytelling that inspires

May 8, 2022 Melanie Hawken

Gugu Mpungose, founder, Black Tie Media and Communications (South Africa)

Startup Story

There is nothing quite as powerful as women who share their experiences and insights through storytelling in order to inspire others. Gugu Mpungose, founder of Black Tie Media and Communications, is creating platforms through publishing, content creation and event experiences to tell stories and share information that can help and inspire others.

Evelyn Kaingu, a Zambian fintech champion empowering women and business

May 8, 2022 Melanie Hawken

Evelyn Kaingu, Co-Founder and CEO, Lupiya (Zambia)

Lioness Weekender Cover Story

Lupiya, an innovative fintech business in Zambia building inclusive and accessible financial solutions

Evelyn Kaingu is the Co-Founder and CEO of Lupiya, a Zambian fintech providing financial solutions for individuals and businesses in Zambia. Evelyn is an award-winning young leader whose selfless belief in people drives her to innovate solutions that are people centric. Her ideas are well-placed in considering small enterprise and technology as enablers and measurements of economic progress in Africa. She has first-handedly designed products with very few resources and built Lupiya to be a million-dollar business. Launched in 2016, today Lupiya employs 20 people. Evelyn is one of the 50 founders selected for Google’s prestigious inaugural Black Founders Fund in Africa.

Poised for Exit: A Woman Entrepreneur's Guide to Business Transition by Julie Keyes

May 7, 2022 Melanie Hawken

Book Review

Are you Poised for Exit in your business? That’s the important question asked by author and business exit expert Julie Keyes. In her new book, Poised for Exit: A Woman Entrepreneur's Guide to Business Transition, Julie says that one of the hard facts in business you need to come to terms with is that, regardless of your age, gender, industry, or company size, you will eventually need to exit from your business. How well you exit is largely dependent upon how well and early you plan.

Lioness Launch / South Africa’s integrated brand strategy consultancy, Maruapula Brand, launches new suite of tools for businesses looking to enhance their brand performance

May 7, 2022 Melanie Hawken

Kelebogile Makwala, founder, Maruapula Brand (South Africa)

Lioness Launch

Maruapula Brand is an integrated brand strategy consultancy based in South Africa, and focused on working with business and brand leaders who are looking to invest in and enhance their internal and external brand position and performance. Founded by entrepreneur Kelebogile Makwala, Maruapula Brand helps businesses create meaningful connections that get their brands seen, heard and valued by customers. The latest launch by Kelebogile and her team is a suite of strategic frameworks and brand tools to help businesses looking to enhance their brand performance and customer connectivity.

Do you eat your own Dog-Food?

May 7, 2022 Melanie Hawken

by Lionesses of Africa Operations Department

The year was 1988 and a manager at Microsoft called Paul Maritz was fed up at the glitches being found by software customers of theirs purely because although being tested before release, the software simply wasn’t being used in the real world under real life conditions by themselves. He wrote a memo about the need to trial new networking software internally - not just test, but really use in a day-to-day environment. In the subject line he wrote “Eating our own dog-food” and this was picked up by a testing manager who named a test server ‘Dog-food’ and from there the phrase grew through Microsoft and then on into the industry (see here).

African Art as a financial asset but what needs to happen first?

May 7, 2022 Melanie Hawken

by Rewa Udoji

In Africa, Art has rarely ever been a priority. In schools, the Arts are considered a lesser educational endeavour and pursuing a career in this space has long been openly discouraged. On the transactional side, African Art collectors were seen as eclectic with most buying African art more for the aesthetics than as an asset - the latter attribute however, being assigned to art by international artists. In recent years however, African art has been accruing higher prices at auction houses all over the world. This, coupled with increased demand have placed a spotlight on the African art scene, highlighting a lively arena that had previously been viewed as unsophisticated by the international art community.

4 Ways you procrastinate without knowing it

May 7, 2022 Melanie Hawken

by Lori Milner

If you could stop one habit today, what would it be? As a professional coach and trainer, I have asked this question in hundreds of workshops, and without fail, the one habit that always comes up consistently is procrastination. Procrastination is the habit of putting off something until later. When you repeat this habit on a consistent basis, it becomes detrimental not only to your productivity but also to your emotional state. Feelings of self-hatred, self-criticism, judgement and fear taunt you when you’re at you’re lowest.

How to Manage Team Members Older Than You

May 7, 2022 Melanie Hawken

by Anja van Beek

We currently work in businesses where we find five generations in the workplace. This means if you’re a manager in your 30’s you’re most probably managing team members that are 10 or 20 years older than you. In my career as an HR leader for a multinational business, we have appointed many younger managers based on their leadership potential - not their technical skills - which resulted in them managing older team members. How do you feel about reporting to someone younger than yourself?

Cheers to women

May 7, 2022 Melanie Hawken

by Catia Mondlane

Nowadays, the idea of being an entrepreneur has been the main theme. From small community campaigns to large international platforms which have not only sold the idea that entrepreneurship is the way to success and financial independence, but also recently adopted the inclusive method where women empowerment programs have been the main target of the moment, not just encouraging them but funding their brilliant projects.

Marie Behrens, a serial entrepreneur in Mauritius building a pan-African marketplace for beauty and wellness professionals

May 1, 2022 Melanie Hawken

Marie Behrens, founder and CEO, Kipepeo (Mauritius)

Startup Story

Marie Behrens is the founder and CEO of Kipepeo in Mauritius. She is a serial entrepreneur with over 13 years experience developing beauty salons and spas internationally, and with that skillset and passion for the industry she is now building a pan African marketplace that provides beauty and wellness professionals with a management and booking solution to optimize their business. It is the first start up of its kind in Mauritius and has been operational for more than a year, creating a community and business support to over 100 professionals. Her vision is to create equal growth opportunities for these professionals across Africa by using an end-to-end digital solution.

Tatum Billson, a South African baby stroller business and brand builder

May 1, 2022 Melanie Hawken

Startup Story

NoolaBaby (formally known as NulaBaby) is a South African online retailer founded by Tatum Billson that specializes in baby strollers. Since launching the brand, the range has expanded to over seven different strollers (including a twin stroller), and now also sells nursery furniture, rocking chairs, as well as 360-degree rotation car seats and accessories.

Tutuwa Ahwoi, a Ghanaian beauty brand-builder empowering women

May 1, 2022 Melanie Hawken

Lioness Weekender Cover Story

Nokware Skincare, a modern day, sustainable, African skincare company

Tutuwa Ahwoi is the 31 year old founder and CEO of Nokware Skincare. She was born in Accra, Ghana where she currently resides. She founded the business in 2017. Today, Nokware is a modern day African skincare company that has 11 female employees, 8 product lines (and counting) and a successful event gifting business.

Understanding the fuel industry

May 1, 2022 Melanie Hawken

Impact Partner Content / Absa

Absa has a clear understanding of the fuel industry, which is clearly outlined in our banking solutions. We spend time understanding our clients’ needs within the industry and provide solutions accordingly. We have an end-to-end approach to solutioning the owner’s, business’s and employees’ needs. As a financial services partner to more than 30% of service stations in South Africa, Absa has a thorough understanding of the industry’s intricacies and specific challenges.

Exposure by Felicity Cowie

May 1, 2022 Melanie Hawken

Book Review

When you are starting out in business, learning the art of media relations can be a daunting prospect, but Felicity Cowie in her new book Exposure, provides a practical and insightful playbook for doing just that. She genuinely empowers entrepreneurs to take control of their own media coverage generation and journalist relationship building instead of having to layout precious cashflow on external agencies. This is a great book that provides all the insider secrets you need to make your business a go-to authority for journalists.

Saving the Earth - one game at a time!

May 1, 2022 Melanie Hawken

by Lionesses of Africa Operations Department

With so much going on in the world in the form of Covid shutdowns in China; continued Supply Chain issues; higher prices pushed even higher thanks to a war in what is clearly the world’s and if the massive import needs are anything to go by - Africa’s largest bread-basket otherwise known as The Ukraine; and of course the push-pull within Central Banks over raising interest rates to counter inflation or keeping low to keep recessions at bay (see our warnings on Stagflation here and here); one could be forgiven in our rush to lower electricity pricing by firing up coal fired power stations, for forgetting that the Globe is still suffering.

What are you Avoiding? And, why avoiding difficulties doesn’t work

May 1, 2022 Melanie Hawken

by Safiyyah Boolay-Jappie

Avoidance is one of the more sinister patterns that we adopt. Firstly, by avoiding the discomfort we’re trying to escape, we ironically make it permanent in our lives. Secondly, as a function of avoidance, we make our power to improve our situation invisible to ourselves. We make the cycle of pain and avoidance perpetual and even permanent for ourselves.

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