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What are you Avoiding? And, why avoiding difficulties doesn’t work

May 1, 2022 Melanie Hawken

by Safiyyah Boolay-Jappie

Avoidance is one of the more sinister patterns that we adopt. Firstly, by avoiding the discomfort we’re trying to escape, we ironically make it permanent in our lives. Secondly, as a function of avoidance, we make our power to improve our situation invisible to ourselves. We make the cycle of pain and avoidance perpetual and even permanent for ourselves.

If avoidance is something you practice, please know that you are NOT ALONE in this. We, ALL OF US, are highly skilled at avoiding things. We don’t even consciously set out to be avoidant. We might start out simply procrastinating .. which over time can develop into full-blown avoidance.

We must remember that our core responses to uncomfortable, challenging and fearful situations, is fight, flight, freeze, and appease. We develop these strategies well before our ability to communicate or to reason logically has developed. BECAUSE we develop these strategies at such a young age, we are pretty powerless in most situations. As a result, the avoidance patterns of freeze and appease becomes an almost automatic response in so many situations.

As such, our minds present less as “thinking machines” and more like “distraction & avoidance machines.” And the incredible thing is that we aren’t even usually aware that we’re avoiding thinking about something.

Avoidance presents in countless different ways:

  • We are constantly checking messages, news feeds, notifications … to avoid doing something we don’t want to face or that is just awkward and uncomfortable … however minor the discomfort may be.

  • When we’re facing difficulties in life, that we are fully capable of overcoming with some effort and possibly some inconvenience or discomfort, we persuade ourselves that’s it’s OK because of whatever reason our mind manufactures, or we get busy with some activity or numbing agent (like alcohol) so we don’t have to face the difficulties.

  • When a problem comes up, our reaction is to want to go do something else, put it off.

  • We put off paying bills, doing taxes, dealing with long emails, dealing with clutter, because we don’t want to face the awkwardness, discomfort, or focus required.

  • We put off exercise because it’s uncomfortable or because there is something else, we register as more enjoyable.

There are thousands and thousands of examples, every day, that come up and that we don’t even notice, because they are parts of our patterns that have become invisible to us over time.

Try this right now: pause for a minute and think about what difficulty you’re avoiding thinking about right now. You will either notice a difficulty you don’t like, or your mind will quickly turn to doing something else before the minute is up.

Avoidance Doesn’t Work

Our minds are magnificent in their design. As I mentioned earlier, our minds are designed to keep us safe from even the tiniest discomfort, It wants to flee from whatever discomfort, pain, or difficulty we’re facing … and this is a good strategy for temporarily not having to deal with difficulty and pain. So in the present moment, we might feel some temporary relief.

But what it does is create a life of running

A life of distraction and never facing what is troubling us and keeping us from the ease, the comfort, and the growth we seek. In our busyness and in our distractedness, we simply don’t learn to deal with what’s inside us, and with what is ahead of us. Consequently, we remain at the mercy of our fears, of our discomforts, and the unwanted feelings that travel through us almost constantly. We find ourselves not too different from the child versions of ourselves who would rather do ANYTHING than the chore of hard work. And so, we avoid the important work until it becomes unbearably painful. The same is true of exercise, healthy eating, finances, clutter, relationships, and more. In the end, we still have to deal with these things, except that by the time we do, it’s gotten much worse. It would have been better to face them early on when they weren’t such a big deal.

The Face Everything Technique

This technique is based on the idea that it’s better to be aware of things, and to deal with them like an adult, instead of running. And if we do, none of it’s that big of a deal.

Here’s how it works:

1. Create awareness by asking, “What am I doing right now?” Throughout the day, set reminders or put little notes that remind you to ask, “What am I doing right now?” The answer might be, “Checking Facebook,” or “Switching to a new browser tab,” or “Eating some chips.” Something simple and mundane like that, but just ask yourself what you’re doing, to start to bring awareness.

2. Next, ask yourself, “What am I avoiding?” When things get difficult or uncomfortable, we automatically switch to something else. We run. We avoid, like crazy. You’re doing it all day long, but not realizing it. Ask what you’re avoiding: some fear, some difficult task, some difficult emotion, some discomfort, or just staying present in the current moment? Name what you’re avoiding.

3. Now face it. Just stay with this fear, discomfort, difficulty, in the present moment. Not your story about it that you’re telling yourself in your head, but the actual physical feeling in your body in the present moment. How bad is it? You’ll find that it’s No Big Deal. Stay with it for a little longer. And a little longer after that — challenge yourself.

4. Take appropriate action. Now that you’ve faced it and have seen that it’s not such a big deal, you can act like an adult rather than a little child: you can decide what the best action is right now. If you’re afraid of doing some task, but you’ve faced it and seen that the fear is not such a big deal … you can remind yourself that the task will benefit you and others and is much more important than your little fear. If you’re avoiding a difficult conversation with someone because you’re angry, you can see that the anger and offense is not such a big deal, and you can talk to the person calmly and appropriately, with empathy and compassion, and figure out a solution.

Granted, not all your problems will be resolved simply as a result of this approach. At times, you will be challenged to do significant inner work to overcome some of the self-limiting beliefs you may have adopted that created your problem in the first place.  What I do know, is that zero of your problems will shift if they remain concealed by your consciousness.

Over time, by confronting the things you have become accustomed to avoiding, you will develop the fitness needed to sit with and to work through the things and the patterns of behaviour that keeps you from your growth, your ease and your sense of fulfilment. Over time, you will relieve yourself of regret and shame.


Safiyyah Boolay-Jappie is a life coach, based in South Africa. She helps high achieving, ambitious women to create impactful careers without sacrificing their well-being, themselves, their relationships, and quality of life. She helps women to beat burnout and to thrive. Having worked in the corporate world for 20 years, most of these in complex leadership roles whilst raising two children, she understands the demands being juggled by professional women, both in their professional and personal lives. Today, she wants to share those learnings with other women through her personal coaching and training.

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Something I am stepping into more and more is Deservingness. My Deservingness muscle is still ridiculously underdeveloped. I strained this very weak muscle twice this morning before my feet even touched the ground. Thankfully, it is a lens with which I am training my mind to observe myself and the interactions and experiences I live through each day.

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My coaching business has been a dance of confusion, frustration, and breakthrough. Before I had recognised the pattern, I would throw in the towel and dismiss myself as being out of my depth, not having what it takes, and wholly incapable of closing the gap between where I was and where I needed to be.

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Our logical mind is an imbecile. Too slow to see what is happening right in front of of it, only to be gobsmacked when it finally catches up by the clues strewn all around it. This is the story of my logical mind this past week.

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What enables some people to emerge from challenges with their lives recreated, and even strengthened, while others crumble in a crisis? This is such a vital question for anyone who is seeking a rewarding relationship with their career, leadership, loved ones, and life if general. We live in a world where things change at unprecedented speeds; and resilience and flexibility are becoming essential life skills, without which we never be able to live beyond our survival zones, let alone in our comfort zones.

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As I started writing the title to this post, I was merrily typing out the words “6 quick and easy ways to claim back your wellbeing”. As if by intuition, my pointing finger defiantly punched the backspace key. It doesn’t feel quick, and some of it is not easy. Essential, Yes! Very Definitely ‘Yes’. Quick and easy?  Not when you’re feeling stressed and overwhelmed by never-ending to-do lists and people who seem to think you’re made of some marvellous stretchy substance that can get to everything.  Creating and maintaining optimal well-being is a goal for the vast majority of people I know, and it is vital to recovering and staving off burnout. And yet, universally, in one way or the other, well-being is something we all struggle with most.

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by Safiyyah Boolay-Jappie

As we move through the month of December and begin to wrap up 2022, now is a great time to take a moment to pause and reflect on the year that was. It’s something we can easily skip over in the busyness that typically descends on us this time of year, but I encourage you to create some space for yourself to reflect on what went well, what you achieved, what you want to celebrate, and what you want to release before you begin 2023. 

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Deep, slow, rhythmic breathing is a powerful tool when it comes to stress, anxiety and overwhelm. And I get it. Your life is complex, and you have demands being batted at you from all corners of the universe, figuratively, and now thanks to the internet, literally as well. [Thank you Internet]

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Over the past 2 days I've shared some thoughts about exploring and discovering your purpose. For most of us, this is neither easy, nor comfortable. It requires us to see ourselves without the conditioning that has shaped us throughout our lives. No mean feat. But if we miss this step in the process discovering our purpose remains an intellectual ideal that becomes a point of pain, frustration and despair.

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by Safiyyah Boolay-Jappie

“Choosing” is the most important activity of your mind. "Choosing" is the most important activity of your mind. Yes, I wrote that twice. Because it is that important. I'll write it again. "Choosing" is the most important activity of your mind. Whether you are exercising choice in the moment or in respect of the bigger picture, choice is a proclamation to your subconscious mind and a prayer to the universe. Choice is the mechanism with which you harness and focus your resources and it is how you collaborate and co-create with forces beyond the comprehension of your logical mind.

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Determining what our purpose is in life can be one of the hardest questions that we as humans are compelled to answer. It is the guiding light we seek to help us create value that is meaningful to us far beyond the remuneration, adoration and adulation we may enjoy from our worldly pursuits. Our purpose is also where we are challenged the most.

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Sometimes you just have a good day. Today was such a day!

On the brink of burnout and with a catastrophic loss of confidence after some challenging life events, my client reached out for some support. She wanted more confidence and to be more effective, more efficient, and more organised. According to her, she couldn't organise a drinks-party in a brewery. She lamented that she had been such a go-getter, but now was such a disappointment ... to herself, her family and her boss.

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In Guest Blog Tags Safiyyah Boolay-Jappie, Productivity Time & Energy, Entrepreneurial Mindset
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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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