• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Understanding the fuel industry

May 1, 2022 Melanie Hawken

Impact Partner Content / Absa

Absa has a clear understanding of the fuel industry, which is clearly outlined in our banking solutions. We spend time understanding our clients’ needs within the industry and provide solutions accordingly. We have an end-to-end approach to solutioning the owner’s, business’s and employees’ needs. As a financial services partner to more than 30% of service stations in South Africa, Absa has a thorough understanding of the industry’s intricacies and specific challenges.


Fuel retail is an incredibly specialised sector, with operating margins and financial performance being affected by numerous macro- and microeconomic factors, ranging from oil prices and rand/dollar exchange rates to increasing operating expenses, infrastructure development (such as roads and public transport), consumer purchasing power, the impact of regulations and the future of alternative energy solutions.

Industry challenges

The recent international conflicts have a direct impact on the South African market, as shortages of oil drive up the prices. One of the most important influencers or factors that impact the profitability of service station businesses, is the fuel price. The public usually assumes that when there is a fuel price hike, the service station businesses make more money. However, this is not the case. The profit margin of the business reduces due to the increase of operational expenses directly linked to turnover on a percentage basis, i.e. cash management and merchant service fees. The retailer margin, determined by the Department of Mineral Resources and Energy, called the Regulatory Accounting System (RAS), doesn’t make sufficient provision and there is an average underrecovery of more than 10 cents per litre. The insurance and bank allocations are just above 8 cents per litre and a typical credit card transaction costs nearly 33 cents per litre. The business must recover the increased operational costs from the entrepreneurial compensation margin, currently standing at 133.1 cents per litre. In addition, while the price of fuel goes up, motorists’ budgets may have very little room to grow. Many patrons opt to pursue public transport alternatives, such as the Gautrain and carpool with their fellow employees, and opting for a hybrid work-from-home model. Consequently, patrons are filling up their vehicles less frequently with an average fill of 17.5 litres per visit. 

Three roads, one destination to profitability

Probably the most important consideration is viability. Within South Africa, there are three ways to become involved in the fuel retail industry. The first of these being investing in the development of a service station, i.e. the physical building and land, along with the associated assets (property investment). Secondly, you can buy the business operation only. Lastly, you can opt to purchase both the property and the operation.

Service station valuations

Our industry expertise has enabled us over the years to develop an accurate valuation tool that assists us in establishing the value of a service station business. This is an indispensable tool that supports our assessment of the merits of a credit application. For example, at Absa, we can quickly work out if a purchaser is paying too much for a site.

Understanding credit risk

Having knowledgeable and leading industry experts in the Absa Wholesale, Retail and Franchise teams, ensures that we adequately identify the credit risks associated with the industry and on an operator level. This allows us to carve out bespoke lending solutions to individual operators and provide comfort to the Credit Sanctioning team that the important credit and business risks have been identified and mitigated.

Our solutions

Whether it is the finance of a business, working capital or property development, our relationships with oil companies, industry associations and fuel wholesalers, retailers and distributors, means that our products and solutions are truly tailored to meet the needs of service station businesses. Our operational products include cash management, payment solutions, merchant services, electronic banking, investment solutions and commercial asset finance. 

Integrated fuel solution

Our revamped integrated fuel solution provides a seamless experience, while giving the filling station owner greater control and peace of mind of full integration with their existing systems. It offers an enhanced system that integrates seamlessly with your existing point-of-sale software. This reduces human error, fraud and chargeback risks on the one hand. On the other hand, it increases spend at filling stations while automating the reconciliation of sales transactions.

Islamic Banking 

Our Islamic Banking develops Shari’ah-compliant products. Whether you want to transact, save, invest, plan financially, travel or protect your assets, there is an Islamic product for you. 

Renewable energy

Given South Africa’s abundant sunlight, increasing electricity tariffs, a concerning grid system, decreasing cost of solar photovoltaic (PV) installations and a supportive regulatory environment, there is a strong case for filling stations to invest in solar PV. Fuel businesses generally operate 24/7,  which makes renewable solutions ideal.

  • A dedicated renewable energy team will look at your needs and provide advice on the right solution to ensure a more sustainable future.

  • Our knowledge and expertise will protect your solar PV investment by:

    • Building on our experience and success in the funding of solar PV

    • Working with industry leaders in the sector

    • Considering the cashflow of the asset in our credit decision

    • Understanding that this is an asset with a long lifespan, so we look at finance terms of up to 10 years.

Conclusion

Absa does not approach lending into the industry on a one-size-fits-all basis – rather, we constantly scan the industry to identify the opportunities and develop solutions accordingly. Our leading industry expert has a clear understanding of the industry and is well placed to contribute this knowledge to providing bespoke market-leading solutions.

To find out more about the fuel and franchise industry and the available financing solutions, visit www.absa.co.za, or call: +27 11 350 8000 or email franchise@absa.co.za

Absa is an Authorized Financial Services Provider and a Registered Credit Provider NCRCP7

In Lioness Content Lab Tags absa
← Tutuwa Ahwoi, a Ghanaian beauty brand-builder empowering womenExposure by Felicity Cowie →

FORTHCOMING EVENT

START-UP NIGHT AFRICA, THE HAGUE, 17 SEPTEMBER 2025 / LEARN MORE


CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Femi Handbags

Statement Handbags…Add a touch of drama to your wardrobe with one of the show-stopping colourful bags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their iconic shapes and eclectic pops of colou
Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t
Image of the Day / Lilly Alfonso

Vibrant African style…Lilly Alfonso is a renowned fashion brand in Malawi created by founder and Head Designer, Lilly Alfonso. She is a two-time International Fashion Award winning designer for her contributio
Image of the Day / Pichulik

Statement earrings… Introducing The Aventurina Earrings by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear ate
Image of the Day / Uzuri K & Y

Handcrafted eco-footwear…We love the ethos of Uzuri K & Y in Rwanda, an impact driven  footwear manufacturing business founded by entrepreneurs Kevine Kagirimpundu and Ysolde Shimwe. They are changing li
Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found
Image of the Day / Nebü

Pure gold heritage…Helen Viljoen is the founder of Nebü, a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa. Helen creates legacy pieces for clients that w
Image of the Day / Afropian

Statement dressing…If you want to make a fashion statement, then how better to do that than with this dramatic bark-cloth dress by Afropian, the Pan-African lifestyle brand founded by Cameroonian entrepreneur Horte
Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co
Image of the Day / Midunu Chocolates

Chocolate love…We are big chocolate lovers at Lionesses of Africa, so we love these beautiful looking and fabulous tasting chocolates from Midunu Chocolates in Ghana, handcrafted by entrepreneur and chocol
Image of the Day / Femi Handbags

Statement Handbags…Add a touch of drama to your wardrobe with one of the show-stopping colourful bags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their iconic shapes and eclectic pops of colou Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t Image of the Day / Lilly Alfonso

Vibrant African style…Lilly Alfonso is a renowned fashion brand in Malawi created by founder and Head Designer, Lilly Alfonso. She is a two-time International Fashion Award winning designer for her contributio Image of the Day / Pichulik

Statement earrings… Introducing The Aventurina Earrings by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear ate Image of the Day / Uzuri K & Y

Handcrafted eco-footwear…We love the ethos of Uzuri K & Y in Rwanda, an impact driven  footwear manufacturing business founded by entrepreneurs Kevine Kagirimpundu and Ysolde Shimwe. They are changing li Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found Image of the Day / Nebü

Pure gold heritage…Helen Viljoen is the founder of Nebü, a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa. Helen creates legacy pieces for clients that w Image of the Day / Afropian

Statement dressing…If you want to make a fashion statement, then how better to do that than with this dramatic bark-cloth dress by Afropian, the Pan-African lifestyle brand founded by Cameroonian entrepreneur Horte Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co Image of the Day / Midunu Chocolates

Chocolate love…We are big chocolate lovers at Lionesses of Africa, so we love these beautiful looking and fabulous tasting chocolates from Midunu Chocolates in Ghana, handcrafted by entrepreneur and chocol

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.