Book Review
When you are starting out in business, learning the art of media relations can be a daunting prospect, but Felicity Cowie in her new book Exposure, provides a practical and insightful playbook for doing just that. She genuinely empowers entrepreneurs to take control of their own media coverage generation and journalist relationship building instead of having to layout precious cashflow on external agencies. This is a great book that provides all the insider secrets you need to make your business a go-to authority for journalists.
So how do you break through the media noise as an entrepreneur and get your business noticed by journalists and audiences alike? Felicity Cowie in her new book Exposure has the answers, and importantly, the tips and advice you need to start making the media work for your business. This is a genuine Playbook which takes you through the process of building your media relations strategy, creating your authentic media voice, getting to know and build the trust of journalists, and then importantly, getting that ongoing coverage and share of voice.
So, if you have ever seen a competitor get great media headlines and thought, ‘Hey! Why wasn’t that us?’ then you definitely need to read Felicity Cowie’s book Exposure. Tap into a wealth of insider secrets to find out how to set your business apart and cut through the noise, using media coverage. You will learn:
How to prepare your business to become a go-to authority for journalists from day one
The end-to-end process of getting media coverage, demystified
How to align media relations with your growth strategy and scale coverage
Also included is an invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results. So what are you waiting for? Get your business noticed by journalists, find those media messaging opportunities, and become that thought leader in your industry sector that has journalists coming to you for comment, insight and analysis. It’s all good for personal and business branding and will help you to take both to the next level in the media space.
Author Quotes
I felt compelled to write this book. I wanted to put something that I know works into the hands of businesses. I wanted to help businesses view media relations as an extension of their business strategies and a negotiation rather than an adversarial situation.
Stories are the currency of all journalists, so if you have a good story to tell, then it’s entirely possible for you to be on the same page as them.
You don’t need to create a marketing team to devise a media relations strategy. You don’t need proposals from communications or PR consultants or agencies. What you do need to do is make media relations integral to your growth strategy from day one. Boom!
About the author
Felicity Cowie has worked as a media relations troubleshooter for some of the world’s leading organisations and is a former BBC News and Panorama journalist. She’s worked on 100,000 story pitches from both sides. She now makes her insider secrets available to the founders and leaders of today’s early-stage businesses, helping them gain exposure and competitive advantage.
Why LoA loves it…
The media can be a truly powerful tool for any business, whether a long-established one or a startup, and for founders it can be a game-changer when it comes to getting share of voice when speaking to customers or investors. But for all of those women entrepreneurs who are not naturally media savvy or who just find putting themselves and their businesses into the media space a bit of a minefield, help really is at hand from Felicity Cowie, a true expert in the world of media. In her brilliant new book, Exposure, she has created a highly practical step by step guide to learning how to position a business and brand that journalists will want to know more about. Felicity takes you on a media relationship building journey, one that is more than just about one-off campaigns, but much more about how to become a trust source for journalists to tap into for industry sector insights over the long-term. If you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then Exposure is a must read. — Melanie Hawken, founder & ceo, Lionesses of Africa