By Lionesses of Africa Operations Department
Last week we painted the background to Mission Statements. A Mission Statement is far more important than many realize as it gives you, your employees, your customers, and your suppliers something to focus on and believe in when they come into work or when they deal with you. It is a concrete manifestation of why they work for you and why they deal with you. It is the ‘Why’, not the ‘What’ or ‘How’ that makes the difference.
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