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Your personal vision ignites greatness

August 26, 2022 Melanie Hawken

by Carla Wasserfall

The power of a personal vision is it helps you direct your energy to what you want, it gives you focus, and clarity and it helps you make wiser decisions when you reach a conflict of priorities. You go in the direction of your vision instead of being misaligned to who you really want to be. What do you see and how far do you see? Both questions relate to your personal vision. Every great founder, leader and entrepreneur who has made a difference started with a personal vision.

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In Guest Blog Tags Carla Wasserfall, Vision & Mission
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Are you part of something big and important? (Part 2)

June 12, 2022 Melanie Hawken

By Lionesses of Africa Operations Department

Last week we painted the background to Mission Statements. A Mission Statement is far more important than many realize as it gives you, your employees, your customers, and your suppliers something to focus on and believe in when they come into work or when they deal with you. It is a concrete manifestation of why they work for you and why they deal with you. It is the ‘Why’, not the ‘What’ or ‘How’ that makes the difference.

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In Team Lioness Tags Vision & Mission
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Are you and your employees part of something big and important?

May 28, 2022 Melanie Hawken

by Lionesses of Africa Operations Department

Last week we perhaps seemed a bit dismissive of some of the great male business leaders of our time. We pleaded with Business Schools to think outside the box and recognize that if we put these leaders on a pedestal then it is no surprise if business and investment decisions are made with a ‘strong pale male’ benchmark in mind.

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In Team Lioness Tags Vision & Mission
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Entrepreneur Advice from Thokozile Mangwiro / Focus on your vision

May 3, 2021 Melanie Hawken
Thokozile Mangwiro, founder, Nilotiqa (South Africa)

Thokozile Mangwiro, founder, Nilotiqa (South Africa)

Focus on your vision!…

“Focus on your vision, it will pull you through the emotional roller-coaster; it will pull you through the fear and doubt that will surely come. A strong vision will lead to the success of your business.”

Thokozile Mangwiro, founder, Nilotiqa (South Africa)

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In Entrepreneur Advice Tags Vision & Mission
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Your why, your purpose, your vision

January 31, 2021 Melanie Hawken
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By the Lionesses of Africa Operations Department

According to the FT (here), there is “a new corporate currency, and it is a composite of three factors: purpose, why [the company] does what it does; culture, what staff experience; and brand, its reputation. The era of non-financial data transparency and advanced stakeholder capitalism is upon us. Corporate stakeholders, from employees and customers to board members, investors, partners and regulators, are calling for greater disclosure of information related to the “four P’s”: people, profit, planet and purpose. All corporations must prepare for a future in which details of their work in these areas are open to all.”

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In Team Lioness, Business Unusual Tags Vision & Mission, BU Resilience
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Quote of the Day from Zamaswazi Mfisi

December 9, 2020 Melanie Hawken
Zamaswazi Mfisi, founder, Indilang (South Africa)

Zamaswazi Mfisi, founder, Indilang (South Africa)

“What gives me the most satisfaction is being able to create something which can be a legacy business for my children and my children’s children.”

Zamaswazi Mfisi, founder, Indilang (South Africa)

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In Quote of the Day Tags Vision & Mission
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Quote of the Day by Catherine Mahugu

December 7, 2020 Melanie Hawken
Catherine Mahugu, founder of Chiswara (Kenya)

Catherine Mahugu, founder of Chiswara (Kenya)

“My vision is to champion new ideas that transform society’s systems, provide benefits for everyone and improve the lives of millions of people.”

Catherine Mahugu, founder of Chiswara (Kenya)

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In Quote of the Day Tags Catherine Mahugu, Vision & Mission
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Quote of the Day by Olubukola Asafa

November 24, 2020 Melanie Hawken
Olubukola Asafa, founder, Oba Couture (Nigeria)

Olubukola Asafa, founder, Oba Couture (Nigeria)

“My vision of taking ‘Made in Nigeria’ goods onto the international scene and ensuring they can compete favorably with their global counterparts, is what drives me to attain more.”

Olubukola Asafa, founder, Oba Couture (Nigeria)

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In Quote of the Day Tags Vision & Mission
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Quote of the Day by Sr. Julia ‘Masina Mafike

November 10, 2020 Melanie Hawken
Sr. Julia ‘Masina Mafike, founder of JMM Beekeeping (Lesotho)

Sr. Julia ‘Masina Mafike, founder of JMM Beekeeping (Lesotho)

“Together we can change the world, without the help of Government, and be proud of what we are doing or producing.”

Sr. Julia ‘Masina Mafike, founder of JMM Beekeeping (Lesotho)

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In Quote of the Day Tags Vision & Mission
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Quote of the Day by Temie Giwa-Tubosun

October 27, 2020 Melanie Hawken
Temie Giwa-Tubosun, founder, Lifebank (Nigeria)

Temie Giwa-Tubosun, founder, Lifebank (Nigeria)

“Our vision is to be the supply chain engine for healthcare systems across Africa and save the lives of 1 million Africans in the next 10 years.”

Temie Giwa-Tubosun, founder, Lifebank (Nigeria)

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In Quote of the Day Tags Temie Giwa-Tubosun, Vision & Mission
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Entrepreneur Advice from Sibonelo Gamnca / Have a vision that is bigger than you

September 28, 2020 Melanie Hawken
Sibonelo Gamnca, co-founder of EcoDiesel (South Africa)

Sibonelo Gamnca, co-founder of EcoDiesel (South Africa)

Have a vision that is bigger than you!…

“Have a vision that is bigger than you, that will wake you up each day, work in the present to bring it to life and find like-minded people who share your purpose."

Sibonelo Gamnca, co-founder of EcoDiesel (South Africa)

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In Entrepreneur Advice Tags Vision & Mission
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Quote of the Day by Victorine Sarr

August 13, 2020 Melanie Hawken
Victorine Sarr, founder, Lyvv Cosmetics (Senegal)

Victorine Sarr, founder, Lyvv Cosmetics (Senegal)

“I have 100% of my destiny in my own hands, I set the vision.”

Victorine Sarr, founder, Lyvv Cosmetics (Senegal)

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In Quote of the Day Tags Vision & Mission
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Quote of the Day by Ncheta Dasilva

August 12, 2020 Melanie Hawken
Ncheta Dasilva, founder, Zola Eve, (UK/Nigeria)

Ncheta Dasilva, founder, Zola Eve, (UK/Nigeria)

“Your WHY has to be strong, as people need to know, like and trust you before they'll part with their money.”

Ncheta Dasilva, founder, Zola Eve, (UK/Nigeria)

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In Quote of the Day Tags Vision & Mission
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Quote of the Day by Shaida Seni

July 30, 2020 Melanie Hawken
Shaida Seni, Founder, PRACTIVA (Mozambique)

Shaida Seni, Founder, PRACTIVA (Mozambique)

“A good business is the one where all involved win.”

Shaida Seni, Founder, PRACTIVA (Mozambique)

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In Quote of the Day Tags Vision & Mission
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Entrepreneur Advice from Carine Zoe Umutoni

July 29, 2020 Melanie Hawken
Carine-Zoe Umutoni, Founder, ONYX (Rwanda)

Carine-Zoe Umutoni, Founder, ONYX (Rwanda)

Know your purpose!…

“Knowing your purpose is key as it brings satisfaction to the soul. Fulfill your purpose ladies and shine. This is our time. Nobody can believe in you if you do not believe in yourself. Believing in you is the first step.”

Carine-Zoe Umutoni, Founder, ONYX (Rwanda)

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In Entrepreneur Advice Tags Vision & Mission, Purpose
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Entrepreneur Advice from Cátia Mondlane / Stay loyal to your vision

July 24, 2020 Melanie Hawken
Cátia Mondlane, Founder, Isabella - Estética & Cosméticos (Mozambique)

Cátia Mondlane, Founder, Isabella - Estética & Cosméticos (Mozambique)

Stay loyal to your vision…

“Unfortunately staying loyal to ones’ vision regardless of the tough times is a quality held by few and it is already time for people to understand that there is no such thing as an easy business”

Cátia Mondlane, Founder, Isabella - Estética & Cosméticos (Mozambique)

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In Entrepreneur Advice Tags Vision & Mission
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Entrepreneur Advice from Ngozi Opara / What’s your why?

July 3, 2020 Melanie Hawken
Ngozi Opara, Founder, Heat Free Hair (Nigeria)

Ngozi Opara, Founder, Heat Free Hair (Nigeria)

What’s your why?…

“You should figure out your “why?” first. It’s probably the most important aspect of your business because, as you scale, things get tougher and tougher and your reason for beginning your entrepreneurial journey is something you will always come back to.”

Ngozi Opara, Founder, Heat Free Hair (Nigeria)

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In Entrepreneur Advice Tags Vision & Mission
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Entrepreneur Advice from Georgina Angélica / Have a clear vision

April 16, 2020 Melanie Hawken
Georgina Angélica, specialist education and professional development consultant, Angola

Georgina Angélica, specialist education and professional development consultant, Angola

Have a clear vision…

“I strongly believe that you need to have a clear vision and mission to drive all your steps, so you don’t get lost when challenges come. I feel that a mentor to guide you is also a great asset to success.”

Georgina Angélica, specialist education and professional development consultant (Angola)

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In Entrepreneur Advice Tags Vision & Mission
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Quote of the Day by Sian Louw

April 15, 2020 Melanie Hawken
Sian Louw, ceo and owner of The Pacific Institute Swaziland (eSwatini)

Sian Louw, ceo and owner of The Pacific Institute Swaziland (eSwatini)

“Remember to believe in yourself and hold the clarity of the vision all day, every day. You have what it takes to live your best life and make your business a huge success.”

Sian Louw, ceo and owner of The Pacific Institute Swaziland (eSwatini)

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In Quote of the Day Tags Vision & Mission
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Entrepreneur Advice from Adenike Ogunlesi: Dream big

February 15, 2019 Melanie Hawken
Adenike 'Nike' Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Adenike 'Nike' Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Dream big....

"The size and clarity of a person’s vision are very important. It is very important to dream big and be single-minded about the dream. Also, you must love this dream and be passionate about it."

Adenike Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

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In Entrepreneur Advice Tags Adenike Ogunlesi, Vision & Mission
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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