• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Embrace Meaning

June 26, 2022 Melanie Hawken

by Lionesses of Africa Operations Department

Last weekend we asked you to reach for your inner Steve or Elon a.k.a. ‘war leaders’ (ok, we did say ‘not too much Steve or Elon’ - as these are 100% ’power, drive and complete belief’ that would completely exhaust many of us mere mortals on the best of our days), to keep ourselves and our decision making focused and processes nimble for what looks like difficult times ahead. As troubles rush towards Africa in the form of inflation; lack of staple foods, cooking oils and fertilizers (see here); ongoing droughts in East Africa; western Central Banks raising interest rates and cutting off at the kneecaps the fix of cheap money that has kept the globe hooked (and a rush to higher yielding investments - such as in Africa), it could create recessions, civil unrests, and so on.

Read more
In Team Lioness Tags Purpose, Entrepreneurial Mindset
Comment

The “why” of Your Why. A closer look at meaning and purpose

June 11, 2022 Melanie Hawken

by Ashika Pillay

The topic of purpose and meaning is often an uncomfortable one. One that feels heavy and sometimes feels undone. Do you know your purpose in life? Do I know mine? It’s sounds lofty and unattainable. We look at those who look like they have found theirs’ with envy and sometimes sadness. When will this bolt of enlightenment strike me too?

Read more
In Guest Blog Tags Ashika Pillay, Purpose
Comment

A consistent voice, a clear purpose, a coherent strategy and a long term view 

January 23, 2022 Melanie Hawken

by Lionesses of Africa Operations Department

We woke to find it was Davos week! The gathering of the ‘Great and the Good’ of the finance world under the World Economic Forum banner who meet once a year in Switzerland to discuss, deliberate and invest, is as regular as a one of their famous Cuckoo Clocks. Sadly, at the last moment, and especially for those already in their Ski Jackets, Covid hit again and Davos was postponed until the summer and replaced by a few on-line speeches. All was not lost however, because one who is always at this event, a certain Mr. Larry Fink, CEO of BlackRock, the world's largest investment firm with many US$ billions under management, recently published his annual letter to shareholders. In this there is a call to arms for all CEOs:

Read more
In Team Lioness Tags Purpose, Strategy
Comment

Harness the power of purpose to your advantage 

January 16, 2022 Melanie Hawken

By Lionesses of Africa Operations Department

“More than 19 million US workers — and counting — have quit their jobs since April 2021, a record pace disrupting businesses everywhere.” according to McKinsey (here). What is going on and what can we learn from this to ensure that the same does not happen within our businesses?

Read more
In Team Lioness Tags Purpose
Comment

Quote of the Day by Agnes Chikukwa Hove

January 6, 2021 Melanie Hawken
Agnes Chikukwa Hove, founder, Sequor Consulting (South Africa)

Agnes Chikukwa Hove, founder, Sequor Consulting (South Africa)

“Your life has a purpose. Your story is important. Your dreams count.”

Agnes Chikukwa Hove, founder, Sequor Consulting (South Africa)

Read more
In Quote of the Day Tags Purpose
Comment

Quote of the Day Bathabile Mpofu

September 18, 2020 Melanie Hawken
Bathabile Mpofu, founder of Nkazimulo Applied Sciences (South Africa)

Bathabile Mpofu, founder of Nkazimulo Applied Sciences (South Africa)

“I had a lightbulb moment, and I knew what my purpose in life was and I made up my mind to do something about it.”

Bathabile Mpofu, founder of Nkazimulo Applied Sciences (South Africa)

Read more
In Quote of the Day Tags Purpose
Comment

Quote of the Day by Neo Mkwebane Chatyoka

July 31, 2020 Melanie Hawken
Neo Mkwebane Chatyoka, founder, Uhuru Botanicals (United Kingdom / South Africa)

Neo Mkwebane Chatyoka, founder, Uhuru Botanicals (United Kingdom / South Africa)

“My children helped me to find my purpose and passion, and now I am also making a profit.”

Neo Mkwebane Chatyoka, founder, Uhuru Botanicals (United Kingdom / South Africa)

Read more
In Quote of the Day Tags Passion, Purpose
Comment

Entrepreneur Advice from Carine Zoe Umutoni

July 29, 2020 Melanie Hawken
Carine-Zoe Umutoni, Founder, ONYX (Rwanda)

Carine-Zoe Umutoni, Founder, ONYX (Rwanda)

Know your purpose!…

“Knowing your purpose is key as it brings satisfaction to the soul. Fulfill your purpose ladies and shine. This is our time. Nobody can believe in you if you do not believe in yourself. Believing in you is the first step.”

Carine-Zoe Umutoni, Founder, ONYX (Rwanda)

Read more
In Entrepreneur Advice Tags Vision & Mission, Purpose
Comment

Quote of the Day by Brigette Mashile

March 31, 2020 Melanie Hawken
Brigette Mashile, founder of Roka Roko (South Africa)

Brigette Mashile, founder of Roka Roko (South Africa)

“… you are definitely here for a reason. Find it; and do it.”

Brigette Mashile, founder of Roka Roko (South Africa) 

Read more
In Quote of the Day Tags Purpose
Comment

Quote of the Day by Nercia Celeste Mazive

March 27, 2020 Melanie Hawken
Nercia Celeste Mazive, founder of Premier Human Capital Corporation (Mozambique)

Nercia Celeste Mazive, founder of Premier Human Capital Corporation (Mozambique)

"What inspired me to open the company is the knowledge that through this business I would have the opportunity to positively impact people's lives…”

Nercia Celeste Mazive, founder of Premier Human Capital Corporation (Mozambique)

Read more
In Quote of the Day Tags Purpose
Comment

The Power of Goal Statement  

July 21, 2019 Melanie Hawken
pablo-737.png

by Marta Mulungo 

If you are reading this blog post, chances are that you are an adult and as such, there is at least one thing that you desire in life. Human beings are goal orientated and this means that regardless of the level of achievement they are in, there is something else that they desire, it is how we are wired and we cannot get away from it, and it’s a good thing – it took us from the stone age, to the current digital era, it took us from carriages and horses to airplanes and space travel…

Read more
In Guest Blog Tags Marta Mulungo, Purpose
Comment

Quote of the Day by Yolie Thela

February 9, 2018 Melanie Hawken
Yolie Thela, founder of GloryBaby (South Africa)

Yolie Thela, founder of GloryBaby (South Africa)

“… I get to do what I love and am accountable to nobody except myself. The power of knowing I wake up and live my purpose driven life that God intended for me.”

- Yolie Thela, founder of GloryBaby (South Africa)

Read more
In Quote of the Day Tags Purpose
Comment

Entrepreneur Advice from Penny Mpanza: Find your sense of purpose

August 7, 2017 Melanie Hawken

Find your sense of purpose and pursue it....

"We all come to this world with a PURPOSE for our lives; look within yourself first of all and then look around you; you will find what it is that you were brought into this world to do. Then, pursue it with every fibre of your BEING!"

- Penny Mpanza is the founder of Let’s Build Our Country Fund NPC (LBOC Fund) in South Africa. This innovative Non-Profit Company addresses the issue of inequality in South Africa by creating 1,000 educational and career opportunities for South African youth every year. The fund is underpinned by a cutting edge Holistic Learner Development Programme that focuses on academic excellence, as well as critical care areas outside of the class room.

Read more
In Entrepreneur Advice Tags Purpose
Comment

Entrepreneur Advice from Tina Byaruhanga: Find that thing that you're good at

May 4, 2017 Melanie Hawken
Tina Byaruhanga, founder of Buzz Events Ltd (Uganda)

Tina Byaruhanga, founder of Buzz Events Ltd (Uganda)

Find that thing that you're good at....

"If you don't yet know what it is that you want to pursue, but think you want to start up a business, be yourself and it will come to you. Often times, we tend to want to "start up" what someone else is already doing. Don't just copy a business idea. It may have worked for someone else, but that doesn't mean it will automatically work for you. Each of us is good at something. Most times, you need to just find that thing that you're good at or passionate about, regardless of whether it’s big or small or different. And ask God to bless it and make it originally and uniquely yours."

- Tina Byaruhanga is the founder of Buzz Events Ltd, a youth, culture and experiential marketing agency in Uganda. Tina develops strategies and concepts to bring clients' brands and businesses to life with the aim of building lasting connections with their customers through well-crafted executions in the market-place. She is passionate about youth marketing and publishes a popular youth publication, Buzz Magazine, and also hosts several annual youth events.

Read more
In Entrepreneur Advice Tags Purpose
Comment

Entrepreneur Advice from Tara Fela-Durotoye: Discover your unique purpose driven mission

April 13, 2016 Melanie Hawken
Tara Fela Durotoye 32.jpg
Tara Fela Durotoye 3.jpg
Tara Fela Durotoye 31.jpg

Discover your unique purpose driven mission....

"Find yourself, your purpose in life. Don’t just get a job, do something that is tied to a purpose. Even if you get a job, let it be tied to a purpose .... I am learning every day that this is not just about making money or turning a profit. There are people who need my call and my assignment and I need desperately to answer to their voices."

- Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa's leading beauty and makeup entrepreneur. She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She's since gone on to launch Nigeria's first ever bridal directory in 1999, and in 2004 she opened the country's leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.

Read more
In Entrepreneur Advice, Mindful Entrepreneurship Tags Tara Fela-Durotoye, Purpose
Comment

Entrepreneur Advice from Lizelle Coombs: You are the master of your own destiny

February 4, 2016 Melanie Hawken
Lizelle Coombs

Lizelle Coombs

You are the master of your own destiny....

"Always remember, YOU are the master of your own destiny and only YOUR passion, commitment and dedication will bring you the rewards YOU desire."

- Lizelle Coombs is passionate about developing and empowering people. As a professional facilitator she works closely with both entrepreneurs and employers in South Africa. As an active networker, she focuses on connecting people, creating opportunities and sharing information whilst also building a network of reliable and trusted entrepreneurial service providers. She is involved in growing business entities, all dedicated to uplift and empower people through various facilitation and engagement methods.

Read more
In Entrepreneur Advice Tags Purpose
Comment

Entrepreneur Advice from Nozuko Teto - Find out what fulfils your soul

August 4, 2015 Melanie Hawken
Nozuko Teto, opera singer and founder of Adesso Enterprises (South Africa)

Nozuko Teto, opera singer and founder of Adesso Enterprises (South Africa)

It's about finding your purpose and working hard to fulfil it....

"Life has no guarantees, find out what fulfils your soul, have a steadfast source of strength, and work hard to achieve what you feel is your purpose here on earth."

- Nozuko Teto is a gifted South African opera singer who is showing the world’s connoisseurs that she is a musical and entrepreneurial force to be reckoned with. Nozuko has founded Adesso Enterprises through which she markets and manages her performances and concerts. Born in the Eastern Cape of South Africa, Nozuko obtained her BMUS (Mus.ED.) degree from the University of KwaZulu-Natal, graduated with a PGDIP (Opera Performance) from the University of Cape Town, and then moved to Italy in 2011 to perfect her performance skills at the Center for Belcanto in Modena.

Read more
In Entrepreneur Advice Tags Purpose
Comment

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.