Discover your 'why'....

“Before going into a business, you must discover the reason for going into the business. You need to ask yourself the following questions; why do I have to do this, why am I here, what is my purpose and what is it that I want to achieve in this business?”

Adenike Ogunlesi, founder of Ruff 'n' Tumble (Nigeria)

Work hard but work smart....

“Have a clearly defined vision, strategy, commit to it, be persistent, innovative and dynamic. Work hard but work smart. Turn all your challenges into opportunities of growth and see how everything will work out for your good.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

“And when you think you have made a mistake… take the learnings from it, dust yourself off and move on. Don’t stay in that place, just move on. But, if you hold onto your vision and what it is you want to create, the universe will align. It always does.”

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.

You must have a clear understanding of the market you want to operate in....

"When you are a small business, you are the visionary, you can easily test creatively and adjust much quicker than larger companies. Take this advantage and do all you can to stand out and serve your customers consistently. People will notice and stay with you as customers, which will lead to faster long-term growth."

- Adenike 'Nike' Ogunlesi is the founder of Ruff 'n' Tumble a leading designer, manufacturer and retailer of designer children's clothing in Nigeria. Nike started out modestly in 1996 selling the clothes she made from the boot of her car and in bazaars. Today, Ruff 'n' Tumble is an instantly recognisable brand in Nigeria and has a reputation for being one of the top manufacturers of children's clothing throughout West Africa. Ruff 'n' Tumble successfully caters to the unique fashion sense of today’s youngsters, from new born to age 16, happily mixing indigenous lifestyle trends with an international appeal.