Book Review

Did you know that about 90 percent of startups fail within the first five years of operation and one of the major reasons for their failure is poor brand awareness? Entrepreneur Jenna Guarneri, author of the book You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies, believes that having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Her new book is on a mission to help change that.

Book Review

Are you Poised for Exit in your business? That’s the important question asked by author and business exit expert Julie Keyes. In her new book, Poised for Exit: A Woman Entrepreneur's Guide to Business Transition, Julie says that one of the hard facts in business you need to come to terms with is that, regardless of your age, gender, industry, or company size, you will eventually need to exit from your business. How well you exit is largely dependent upon how well and early you plan.