by Lori Milner
How do you know if you’re a powerful personal brand? It’s very simple. Are people excited to work with you? What do people expect of you when they engage with you? If you think back to university or college, you were forced to do group projects. There was always that person who did nothing and took the credit. It was easier to do their part because you knew it wouldn’t be done to the standard appropriate for your team. You didn’t say that person was a poor personal brand. However, you did associate them with labels such as unreliable, a taker and lazy.
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