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Creating Money Savvy Kids for the future

January 14, 2023 Melanie Hawken

by Kathryn Main

Ask any child what they want to be when they grow up and you will hear things like; “I want to be a doctor”, “I want to be a pilot”, “I want to travel the world” or “I want to save the whales”, but dreams cost money and if dreams cost money why are we teaching our children  to live the life of their means  and not live the life of their dreams? Financial freedom starts with financial education!

Children as young as three-years-old start to develop the cognitive skills necessary to understand basic financial concepts, such as identifying coins, how to count change, and matching small amounts of money to items they want to buy at the tuckshop every Friday. Here are simple ways to teach your kids the value of money and the importance of saving.

Saving for BIG things

Kids these days always want the coolest and newest gadget, toy or piece of clothing that are trending.  This means that parents tend to be the ones who are stuck with the bill on a weekly basis. Parents can change this by simply switching from giving hand-outs to giving hand-ups. Teaching your eight-year-old to save for big things that matter to them is a great way to make them understand the importance of delayed gratification. Talking to them and ascertaining what it is they want and the sensible reasons behind their choice before encouraging them to save up for it themselves is the best way for them to engage with the concept of saving and its foundations.

Having their goal of saving for that specific item written down makes it more concrete for them and you. And keeping track of their weekly savings allows them to physically see how far they have come in achieving their goal. Parents can make it a tad more interesting by adding R10 for every R50 they have saved up until they reach their goal. It is also important to note that the time frame of the goal itself is important. Young children tend to have a shorter patience clock compared to older children who have already reaped the rewards of previous savings goals. The recommended time frame is 3-6 weeks for kids below the age of 7 and between 3 and 6 months for kids older than 8.

Get them on a budget

There will always be that one thing, place or person that constantly causes you to make poor spending choices. Well, that ‘list’ also applies to your kids. The tuckshop in school and friends are the top two main reasons why your little one repeatedly ask for spending money each week. Getting your twelve-year old to realise how recklessly they are spending each weekend because of the pressure to keep up with friends is of critical importance to their future spending habits. Simply setting a budget for their tuckshop and constant weekend excursions can have them changing their spending patterns for the better. Having to spend their own cash and knowing that it is for the whole month will have them thinking smarter about where, when and how much they need to spend their money so it can stretch far enough to reach the next time they are due to get their allowance. They will reach a point where they find themselves ‘living’ on a very tight budget and must cut back on spending. This is the point where they will learn the true value of money and the skill it takes to balance it with their wants and needs in later life.

Making mindful financial choices around your kids allows them to respect money and what it can do when handled with responsibility. Setting the best example possible when it comes to your own bank balance will influence your kids to not only save money so they can enjoy the big and small things in life, but also provide them with the foundation to get themselves out of tight financial situations and lead money savvy lives going forward.

Did you know that 70% of income earning South African’s are over indebted. This means they are living on debt to make it through each month. This is due to lack of financial education and having bad financial habits and behaviours.

Financial education can make a difference, says Kathryn Main, Managing Director of Money Savvy . “It can empower and equip young people with the knowledge, skills and confidence to take charge of their lives and build a more secure future for themselves and their families. 

Money Savvy is revolutionising the way financial knowledge is disseminated to younger generations of South Africans. It is questioning the traditional schooling system, which currently produces more followers than leaders. It instils within children – from a very young age – the problem-solving and critical thinking skills they need to make financial decisions now and, in the future, using the analytical skills they learn through the program.

Download our free E-Book “How to Raise Money Savvy Kids” here:  https://www.moneysavvyhumans.co.za/products/money-savvy-kids


If you are looking for words to describe Kathryn Main, CEO the Money Savvy brands, quirky, determined, visionary and masterful are just some that spring to mind. Kathryn is an author and award winning businesswoman and has won awards for her advertising agency as well as Money Savvy Kids. Kathryn has a passion to change the face of education on the African continent through financial literacy education and training. The Money Savvy brands are revolutionizing the way financial knowledge is disseminated to younger generations of South Africans. Money Savvy Kids + Teens promotes in youth the skills, knowledge attitudes and behaviors required to be financially independent.

www.moneysavvykids.co.za | kathryn@moneysavvykids.co.za

More articles by Kathryn

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10 Benefits of Individual Financial Coaching in Today's Challenging Economic Climate
June 23, 2024
10 Benefits of Individual Financial Coaching in Today's Challenging Economic Climate
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by Kathryn Main

In an era marked by rising living costs and stagnant salaries, achieving financial stability and prosperity has become increasingly challenging for many individuals. In such a landscape, personalized financial coaching emerges as a beacon of hope, offering tailored guidance and support to navigate the complexities of personal finance. Let's delve into the tenfold benefits of individual financial coaching and why it's indispensable in today's world.

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August 20, 2023

by Kathryn Main

A few years back, I remember listening to a female business owner share her success story. She said something that has stuck with me for over 10 years. She said “People do business with people, not businesses. Build and maintain your relationships with your customers, suppliers and teams, these are the people who will help you succeed.” At that moment my sales strategy for my own business changed drastically. I was so over cold calling and decided to build a real network and team for my business. I changed my approach and started going to more networking events. Its pretty daunting walking into a room full of people and you don’t know anyone, but this is a great way to meet people. You are forced to talk to strangers, so you don’t look like the outcast in the corner.

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August 20, 2023
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As a small business owner, you bring an incredible amount of value to your business. To get a company up and running to the point where it is profitable is no easy feat. A business is something that requires you to devote a lot of attention and dedication to its success. Because it is so time consuming, you might get so busy running your business that you forget about yourself and the value that you can and do bring to the table. As your business grows and evolves, so should you. It's impossible to be a master of every aspect of business, so you will need to identify what aspects of your business you are least familiar with.

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by Kathryn Main

What is automation, and why do I need it in my business? Automation simply means that you take some of your business processes and automate them. Automation is an important concept in business. It allows you to, for example, automate many functions in your business, such as finance and sales. By reducing the risk of human error in common daily tasks, automation enables you to manage configurations in a predictable and repeatable way, resulting in increased consistency and increased speed of change. Automation gives us more time to work on the business and less in the business.

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Marketing that works
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by Kathryn Main

Marketing is the planning and action of promotional activities that result in the selling of products or services. Your marketing strategy is the road map you will use on a day-to-day basis to let potential customers know that your business exists. Marketing messages should be tailored to your customers and highlight the problem that you solve for them in a concise and effective manner. Marketing efforts are normally campaign-driven and should take your potential customers on a journey with your business.

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Compliance For Success
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Compliance For Success
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by Kathryn Main

What do you think I mean if I have to ask you the question; “Is your business compliant”? Most new business owners don’t understand what compliance is required in their type of business. Compliance will be different for different industries and income brackets.

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Creating Cash Flow
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Creating Cash Flow
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by Kathryn Main

When I started my first business, I considered the financial side of things as “boring accounting stuff” – something I was not keen on initially. My feelings on the matter soon changed. Financial structures in your business are much more than mere accounting practices. As important as it is to manage your income and expenses, there is a lot more to setting up your financial structures than you may expect.

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Creating access to markets
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Creating access to markets
May 5, 2023

by Kathryn Main

When you are ready to start your new business venture, you need to think about all the ways this product or service can make you money. How many sources of income can you get from this one business? Can you build multiple income streams and make those income streams passive income streams?

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Building a Brand. What is branding, exactly?
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Building a Brand. What is branding, exactly?
April 15, 2023

by Kathryn Main

What is branding, exactly? Contrary to popular belief, branding is far more than just a logo. Your customers’ first impression of your company is formed through your brand. Therefore, your brand experience should be encapsulated and epitomised in your branding. This can be achieved through various elements such as…

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April 15, 2023
What’s in a name?
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What’s in a name?
March 31, 2023

by Kathryn Main

When it comes to naming your business, is your first thought to use your name, child’s name, initials, or joining your nieces’ names? I ask this because 70% of young people I mentor want to use one of the previous ideas to name their business. I’m not saying there is anything wrong with that, but does it convey the correct message to your potential customers and talk to what your business does?

Read more →
March 31, 2023
Why would I say yes to debt?
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Why would I say yes to debt?
March 19, 2023

by Kathryn Main

We have been through a tough two years emotionally and financially after the global epidemic that had us all scared and behind closed doors. In the months that followed, South Africa was hit with flooding, riots and an ever increasing electricity crisis. Throw in the war that started in 2021 and you will find a large number of working class people struggling to make it through each month.

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March 19, 2023
What do you think you need to start a business?
March 8, 2023
What do you think you need to start a business?
March 8, 2023

by Kathryn Main

Most people would list things like “money”, “a business plan”, or “an idea”. While you do need an idea and a plan, and whilst money is not a prerequisite to start a business, that is not the answer I’m looking for.

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March 8, 2023
In Guest Blog Tags Kathryn Main, Financial Planning
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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