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10 Benefits of Individual Financial Coaching in Today's Challenging Economic Climate

June 23, 2024 Melanie Hawken

by Kathryn Main

In an era marked by rising living costs and stagnant salaries, achieving financial stability and prosperity has become increasingly challenging for many individuals. In such a landscape, personalized financial coaching emerges as a beacon of hope, offering tailored guidance and support to navigate the complexities of personal finance. Let's delve into the tenfold benefits of individual financial coaching and why it's indispensable in today's world.

  1. Personalized Guidance: Individual financial coaching provides personalized guidance tailored to your unique financial situation, goals, and challenges. Unlike generic financial advice, a one-on-one coach takes the time to understand your specific needs and crafts a customized plan to help you achieve your financial objectives.

  2. Goal Setting and Accountability: Setting financial goals is crucial for success, but staying accountable to those goals can be challenging on your own. A financial coach serves as an accountability partner, helping you set realistic goals and providing the support and motivation needed to stay on track.

  3. Holistic Financial Assessment: A one-on-one financial coach conducts a comprehensive assessment of your financial situation, taking into account your income, expenses, debts, savings, investments, and financial goals. This holistic approach ensures that all aspects of your financial life are considered in the coaching process.

  4. Budgeting and Expense Management: Effective budgeting and expense management are foundational to financial success. A financial coach helps you create a realistic budget, identify areas for saving, and develop strategies to manage your expenses more efficiently, empowering you to live within your means and achieve your financial goals.

  5. Debt Reduction Strategies: Debt can be a significant barrier to financial freedom, but with the right strategies, it can be managed and eventually eliminated. A financial coach works with you to develop a personalized debt reduction plan, prioritizing debts, negotiating with creditors, and providing guidance on debt repayment strategies.

  6. Investment Education and Strategy: Navigating the world of investments can be daunting, especially for those with limited financial knowledge. A financial coach provides education and guidance on investment principles, risk management, asset allocation, and portfolio diversification, helping you make informed investment decisions aligned with your financial goals.

  7. Financial Education and Empowerment: One of the most valuable aspects of individual financial coaching is the opportunity for education and empowerment. A financial coach not only provides guidance but also equips you with the knowledge and skills needed to take control of your financial future confidently.

  8. Overcoming Financial Challenges: Life is full of financial challenges, whether it's unexpected expenses, job loss, or economic downturns. A financial coach helps you navigate these challenges, providing support, guidance, and practical solutions to overcome obstacles and stay on track towards your financial goals.

  9. Building Wealth and Long-Term Planning: Individual financial coaching goes beyond immediate financial concerns to focus on long-term wealth building and planning for the future. Whether it's saving for retirement, buying a home, or starting a business, a financial coach helps you develop a roadmap for achieving your long-term financial aspirations.

  10. Improved Financial Well-Being: Ultimately, the goal of individual financial coaching is to improve your overall financial well-being and quality of life. By gaining control over your finances, reducing stress, and working towards your goals, you'll experience greater peace of mind, security, and confidence in your financial future.

Conclusion: In today's challenging economic climate, individual financial coaching offers a lifeline for individuals seeking to improve their financial situation and achieve their goals. From personalized guidance and accountability to holistic financial assessment and long-term planning, the benefits of one-on-one financial coaching are invaluable in empowering individuals to navigate the complexities of personal finance with confidence and success.


If you are looking for words to describe Kathryn Main, CEO the Money Savvy brands, quirky, determined, visionary and masterful are just some that spring to mind. Kathryn is an author and award winning businesswoman and has won awards for her advertising agency as well as Money Savvy Kids. Kathryn has a passion to change the face of education on the African continent through financial literacy education and training. The Money Savvy brands are revolutionizing the way financial knowledge is disseminated to younger generations of South Africans. Money Savvy Kids + Teens promotes in youth the skills, knowledge attitudes and behaviors required to be financially independent.

www.moneysavvykids.co.za | kathryn@moneysavvykids.co.za

More articles by Kathryn

Featured
10 Benefits of Individual Financial Coaching in Today's Challenging Economic Climate
June 23, 2024
10 Benefits of Individual Financial Coaching in Today's Challenging Economic Climate
June 23, 2024

by Kathryn Main

In an era marked by rising living costs and stagnant salaries, achieving financial stability and prosperity has become increasingly challenging for many individuals. In such a landscape, personalized financial coaching emerges as a beacon of hope, offering tailored guidance and support to navigate the complexities of personal finance. Let's delve into the tenfold benefits of individual financial coaching and why it's indispensable in today's world.

Read more →
June 23, 2024
Building Teams and Networks
August 20, 2023
Building Teams and Networks
August 20, 2023

by Kathryn Main

A few years back, I remember listening to a female business owner share her success story. She said something that has stuck with me for over 10 years. She said “People do business with people, not businesses. Build and maintain your relationships with your customers, suppliers and teams, these are the people who will help you succeed.” At that moment my sales strategy for my own business changed drastically. I was so over cold calling and decided to build a real network and team for my business. I changed my approach and started going to more networking events. Its pretty daunting walking into a room full of people and you don’t know anyone, but this is a great way to meet people. You are forced to talk to strangers, so you don’t look like the outcast in the corner.

Read more →
August 20, 2023
Personal development is a continual, unending journey
July 23, 2023
Personal development is a continual, unending journey
July 23, 2023

by Kathryn Main

As a small business owner, you bring an incredible amount of value to your business. To get a company up and running to the point where it is profitable is no easy feat. A business is something that requires you to devote a lot of attention and dedication to its success. Because it is so time consuming, you might get so busy running your business that you forget about yourself and the value that you can and do bring to the table. As your business grows and evolves, so should you. It's impossible to be a master of every aspect of business, so you will need to identify what aspects of your business you are least familiar with.

Read more →
July 23, 2023
How to automate for success
July 15, 2023
How to automate for success
July 15, 2023

by Kathryn Main

What is automation, and why do I need it in my business? Automation simply means that you take some of your business processes and automate them. Automation is an important concept in business. It allows you to, for example, automate many functions in your business, such as finance and sales. By reducing the risk of human error in common daily tasks, automation enables you to manage configurations in a predictable and repeatable way, resulting in increased consistency and increased speed of change. Automation gives us more time to work on the business and less in the business.

Read more →
July 15, 2023
Marketing that works
July 1, 2023
Marketing that works
July 1, 2023

by Kathryn Main

Marketing is the planning and action of promotional activities that result in the selling of products or services. Your marketing strategy is the road map you will use on a day-to-day basis to let potential customers know that your business exists. Marketing messages should be tailored to your customers and highlight the problem that you solve for them in a concise and effective manner. Marketing efforts are normally campaign-driven and should take your potential customers on a journey with your business.

Read more →
July 1, 2023
Compliance For Success
June 4, 2023
Compliance For Success
June 4, 2023

by Kathryn Main

What do you think I mean if I have to ask you the question; “Is your business compliant”? Most new business owners don’t understand what compliance is required in their type of business. Compliance will be different for different industries and income brackets.

Read more →
June 4, 2023
Creating Cash Flow
May 19, 2023
Creating Cash Flow
May 19, 2023

by Kathryn Main

When I started my first business, I considered the financial side of things as “boring accounting stuff” – something I was not keen on initially. My feelings on the matter soon changed. Financial structures in your business are much more than mere accounting practices. As important as it is to manage your income and expenses, there is a lot more to setting up your financial structures than you may expect.

Read more →
May 19, 2023
Creating access to markets
May 5, 2023
Creating access to markets
May 5, 2023

by Kathryn Main

When you are ready to start your new business venture, you need to think about all the ways this product or service can make you money. How many sources of income can you get from this one business? Can you build multiple income streams and make those income streams passive income streams?

Read more →
May 5, 2023
Building a Brand. What is branding, exactly?
April 15, 2023
Building a Brand. What is branding, exactly?
April 15, 2023

by Kathryn Main

What is branding, exactly? Contrary to popular belief, branding is far more than just a logo. Your customers’ first impression of your company is formed through your brand. Therefore, your brand experience should be encapsulated and epitomised in your branding. This can be achieved through various elements such as…

Read more →
April 15, 2023
What’s in a name?
March 31, 2023
What’s in a name?
March 31, 2023

by Kathryn Main

When it comes to naming your business, is your first thought to use your name, child’s name, initials, or joining your nieces’ names? I ask this because 70% of young people I mentor want to use one of the previous ideas to name their business. I’m not saying there is anything wrong with that, but does it convey the correct message to your potential customers and talk to what your business does?

Read more →
March 31, 2023
Why would I say yes to debt?
March 19, 2023
Why would I say yes to debt?
March 19, 2023

by Kathryn Main

We have been through a tough two years emotionally and financially after the global epidemic that had us all scared and behind closed doors. In the months that followed, South Africa was hit with flooding, riots and an ever increasing electricity crisis. Throw in the war that started in 2021 and you will find a large number of working class people struggling to make it through each month.

Read more →
March 19, 2023
What do you think you need to start a business?
March 8, 2023
What do you think you need to start a business?
March 8, 2023

by Kathryn Main

Most people would list things like “money”, “a business plan”, or “an idea”. While you do need an idea and a plan, and whilst money is not a prerequisite to start a business, that is not the answer I’m looking for.

Read more →
March 8, 2023
How the Work-from-Home Culture Impacts Your Tax Return
February 26, 2023
How the Work-from-Home Culture Impacts Your Tax Return
February 26, 2023

by Kathryn Main

The shift to a work-from-home culture due to the pandemic has brought up new questions about taxes, expenses, and deductions. In this article, we'll explore how the new work environment affects your tax return and what you need to know to stay on top of your taxes.

Read more →
February 26, 2023
Creating Money Savvy Kids for the future
January 14, 2023
Creating Money Savvy Kids for the future
January 14, 2023

by Kathryn Main

Ask any child what they want to be when they grow up and you will hear things like; “I want to be a doctor”, “I want to be a pilot”, “I want to travel the world” or “I want to save the whales”, but dreams cost money and if dreams cost money why are we teaching our children  to live the life of their means  and not live the life of their dreams? Financial freedom starts with financial education!

Read more →
January 14, 2023
Why you need to set up an emergency saving fund
September 11, 2022
Why you need to set up an emergency saving fund
September 11, 2022

by Kathryn Main

The term “emergency fund” refers to money put away that people can use in times of financial distress. The purpose of the emergency fund is to improve financial security by creating a safety net to help cover unforeseeable, high-cost expenses which, in its absence, could have catastrophic effects on your financial situation.

Read more →
September 11, 2022
Why you need to relook your budgets TODAY!
July 22, 2022
Why you need to relook your budgets TODAY!
July 22, 2022

by Kathryn Main

If you are a working person in South Africa right now you are feeling the pinch of the 3 interest rate increases, the 7 petrol price increases, the Eskom increase of 9.61%, all your annual subscriptions have gone up the average 10%. Suddenly you have less disposable income. This tells me 1 thing. Your expenses have gone up and your income has remained the same.

Read more →
July 22, 2022
How to Get Money Savvy - Tip 6: Goal Setting
October 29, 2021
How to Get Money Savvy - Tip 6: Goal Setting
October 29, 2021

by Kathryn Main

The first time I set a financial goal was when I was 32 years old. It was a skill I needed to learn. I needed to formulate a plan to achieve my goals and I can honestly say that goal setting was one of the biggest drivers in changing my financial situation. I still set goals for myself each year because goal setting gives meaning and direction. Setting financial goals helps us focus on our finances.

Read more →
October 29, 2021
How to Get Money Savvy – Tip 5: Understanding What You Value
September 11, 2021
How to Get Money Savvy – Tip 5: Understanding What You Value
September 11, 2021

by Kathryn Main

The first time I ever did a value exercise I was 38 years old. It was an interesting experience because I had no idea what I valued in life or in my financial life. My top value at the time was family. What was scary was I was not living up to my core value in any way, shape, or form.

Read more →
September 11, 2021
How to Get Money Savvy - Tip 4: Set Up an Emergency Saving Account
August 28, 2021
How to Get Money Savvy - Tip 4: Set Up an Emergency Saving Account
August 28, 2021

by Kathryn Main

South Africa is a buy-now, pay-later society. The effects on young people’s financial literacy are thus characterized by the same behaviour patterns as parents and society. These are high credit and high consumer behaviour with very little savings, and in turn high social risk behaviour. Money Savvy is working to change this disastrous pattern.

Read more →
August 28, 2021
How to Get Money Savvy – Tip 3: Multiple Income Streams
June 6, 2021
How to Get Money Savvy – Tip 3: Multiple Income Streams
June 6, 2021

by Kathryn Main

Gone are the days when the mom stays home to take care of the kids while the dad goes to work. I was fortunate when I was younger because my mom stayed at home. She on the other hand was totally unfortunate. When her and my dad divorced at 40, she had to start her life with nothing, never having worked and having no real skills.

Read more →
June 6, 2021
How to Get Money Savvy – Step 2: Snakes & Ladders 
May 29, 2021
How to Get Money Savvy – Step 2: Snakes & Ladders 
May 29, 2021

by Kathryn Main

Life is like a game of snakes and ladders. You never know what the next roll of the dice is going to give you. It could be a snake (threat) that could cause you to regress in your financial life. Or it could be a ladder (opportunity) to take you to the next financial level of success.

Read more →
May 29, 2021
How to Get Money Savvy – Tip 1
April 17, 2021
How to Get Money Savvy – Tip 1
April 17, 2021

by Kathryn Main

2021 is the best time to become savvy with your money. We learnt the hard financial lessons last year and now it is time to use those lessons to build a better financial future.

Read more →
April 17, 2021
Will you become Money Savvy this year?
February 14, 2021
Will you become Money Savvy this year?
February 14, 2021

by Kathryn Main

Everyone’s life is different, but many have still been impacted in similar ways because of the impact of COVID-19. 2020 was a mean teacher but the lessons were clear. In some way or another, you and your family have probably been impacted by a job loss or reduction in income. 2021 is promising a bit of the same and the potential for more job losses, pay cuts and reduction in income is prominent. I join you in shouting “this sucks!”

Read more →
February 14, 2021
5 Tips to financially survive Janu-worry
January 30, 2021
5 Tips to financially survive Janu-worry
January 30, 2021

By Kathryn Main - Money Savvy Kids

We all know the month of January is filled with countless unavoidable worries of the financial kind. Others may feel it more than others, but we all feel it non-the-less. We make lunch boxes for the first time in weeks, we carpool to work, and we stop buying coffee at that gourmet coffee shop on the way to work and instead make it ourselves. Basically, we go into level 1 of survival mode when it comes to our finances due to the crunch we feel.

Read more →
January 30, 2021
Empower your kids with financial literacy
September 25, 2020
Empower your kids with financial literacy
September 25, 2020

by Kathryn Main - Money Savvy Kids

The world has been thrown off its centre due to Covid-19 and the implications thereof. Our country is in a state of emergency and lockdown has resulted in jobs being lost, salaries being cut, personal finances being destroyed and an economy that is damaged. However, despite these circumstances we still have to find a way to manage our finances, take care of our families and ourselves and move forward.

Read more →
September 25, 2020
5 Tips to financially survive Coronavirus
June 20, 2020
5 Tips to financially survive Coronavirus
June 20, 2020

Kathryn Main - Money Savvy Kids

We all know that life during COVID 19 is filled with countless unavoidable worries of the financial kind. Some may feel it more than others, but we all feel it non-the-less. We are losing our jobs, taking salary cuts and closing our once thriving business. Basically, we go into level 1 of survival mode when it comes to our finances due to the crunch we feel.

Read more →
June 20, 2020
A Christmas Saving Miracle
December 14, 2019
A Christmas Saving Miracle
December 14, 2019

by Kathryn Main, founder of Money Savvy Kids

The most wonderful time of the year is also the most expensive. When the Christmas spirit takes over, that one crucial ability to save is conveniently misplaced. This loss of ability is seldom noticed, but will deal a detrimental blow to your bank account in the long run. Money Savvy Kids (MSK) is built on the foundations of saving and budgeting, just to name a few. And it is here to help you through the hardest time of the year by saving and budgeting your way to a worry-free January. 

Read more →
December 14, 2019
Overcoming failure
October 14, 2018
Overcoming failure
October 14, 2018

by Kathryn Main, founder of Money Savvy Kids

When I think about failure I truly believe I am an expert on this subject. I have failed in every area of my life many times - personally, financially, and in business. If you want advice on how to handle failure, ask an expert!

Read more →
October 14, 2018
In Guest Blog Tags Kathryn Main, People Management
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Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


LATEST PODCASTS

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
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Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
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Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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