• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

How to Get Money Savvy - Tip 4: Set Up an Emergency Saving Account

August 28, 2021 Melanie Hawken
pablo-1638.png

by Kathryn Main 

South Africa is a buy-now, pay-later society. The effects on young people’s financial literacy are thus characterized by the same behaviour patterns as parents and society. These are high credit and high consumer behaviour with very little savings, and in turn high social risk behaviour. Money Savvy is working to change this disastrous pattern. 

The last year has been really challenging not just for me but for many people across the globe. For the first time in my lifetime we have experienced a global epidemic. We heard and still hear statements like “no work no pay”, “salary cuts”, “closure of many small businesses”, “this virus is here to stay”. 

None of us could have predicted this global epidemic, but we can plan for potential financial threats in our own lives.  If we can recognize what some of those threats could be, we can mitigate the risk from affecting our financial future if we plan correctly. Insurance and savings have protected me and my family from the global threat we are facing. For me like most small businesses in South Africa when we went into our first hard lock down all my work came to a grinding halt and all my live workshops were cancelled with immediate effect.

The impact on my finances was dire. I had 3 months where Money Savvy made no money at all. Luckily my advertising agency picked up the slack 4 months later. If I did not have savings in the bank I would have been evicted and probably lost my car. I did have savings and managed to make it through the tough months without too much stress.

I can not stress enough the importance of having an emergency savings account. My suggestion would be that you have 12 months’ worth of living expenses saved up. You never know what life is going to throw at you, but you can plan for the worst and hope for the best.

Here are some tips on starting your emergency saving fund:

  1. It’s never too late to start saving

  2. It’s never too little. Start with what you have

  3. Set up a saving pocket and automatically transfer money into that account when you get paid monthly

  4. Pay yourself first before paying bills and paying off debt

  5. Add saving into your budget each month

  6. Try and save a minimum of 10% of your total earnings

  7. Track your spending. Instead of buying coffee on the way to work, make coffee and take that R20 you would spend each day and put it into your savings account. If you did that for a whole year you would have managed to save R5400. Ask yourself….is that coffee worth it?

Money Savvy Kids is revolutionising the way financial knowledge is disseminated to younger generations of South Africans. It infuses our clients with the problem-solving and critical thinking skills they need to make financial decisions now and, in the future, using the analytical skills they learn through the program. 

Kathryn@moneysavvykids.co.za


If you are looking for words to describe Kathryn Main, CEO the Money Savvy brands, quirky, determined, visionary and masterful are just some that spring to mind. Kathryn is an author and award winning businesswoman and has won awards for her advertising agency as well as Money Savvy Kids. Kathryn has a passion to change the face of education on the African continent through financial literacy education and training. The Money Savvy brands are revolutionizing the way financial knowledge is disseminated to younger generations of South Africans. Money Savvy Kids + Teens promotes in youth the skills, knowledge attitudes and behaviors required to be financially independent.

www.moneysavvykids.co.za | kathryn@moneysavvykids.co.za

More articles by Kathryn

Featured
10 Benefits of Individual Financial Coaching in Today's Challenging Economic Climate
Jun 23, 2024
10 Benefits of Individual Financial Coaching in Today's Challenging Economic Climate
Jun 23, 2024
Jun 23, 2024
Building Teams and Networks
Aug 20, 2023
Building Teams and Networks
Aug 20, 2023
Aug 20, 2023
Personal development is a continual, unending journey
Jul 23, 2023
Personal development is a continual, unending journey
Jul 23, 2023
Jul 23, 2023
How to automate for success
Jul 15, 2023
How to automate for success
Jul 15, 2023
Jul 15, 2023
Marketing that works
Jul 1, 2023
Marketing that works
Jul 1, 2023
Jul 1, 2023
Compliance For Success
Jun 4, 2023
Compliance For Success
Jun 4, 2023
Jun 4, 2023
Creating Cash Flow
May 19, 2023
Creating Cash Flow
May 19, 2023
May 19, 2023
Creating access to markets
May 5, 2023
Creating access to markets
May 5, 2023
May 5, 2023
Building a Brand. What is branding, exactly?
Apr 15, 2023
Building a Brand. What is branding, exactly?
Apr 15, 2023
Apr 15, 2023
What’s in a name?
Mar 31, 2023
What’s in a name?
Mar 31, 2023
Mar 31, 2023
Why would I say yes to debt?
Mar 19, 2023
Why would I say yes to debt?
Mar 19, 2023
Mar 19, 2023
What do you think you need to start a business?
Mar 8, 2023
What do you think you need to start a business?
Mar 8, 2023
Mar 8, 2023
In Guest Blog Tags Kathryn Main, Financial Planning
← Let’s keep it simple…How to be a Baking Business Boss by Grace Stevens →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f
Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing
Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing
Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.