by Catia Mondlane
With the market dynamics taking place where businesses are tending to be more virtual then physical, it seems that selling services is more promising than products or goods, because when one sells services it is actually selling something untouchable with little or no tangible requirements. This has got many wondering if moving from the provision of single products to continuous service agreements wouldn’t be more profitable, since the customers are provided with a range of models and a variety of solutions.
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