by Margaret Hirsch

Over the past four and a half  decades, I’ve watched retail evolve in ways we never imagined possible, from handwritten invoices and Sunday newspaper ads (as well as being on the back page of the local newspapers) to e-commerce, apps, social media, and AI. Its always been my belief that if something can make your life better, why not embrace it?  I remember getting the first ever cellphone in Durban which was the size of a brick and being so proud to show people that I could talk to the office from their homes! We have always tried to be ahead of the pack, way back from the time we introduced the microwave oven to peoples homes by starting the first independent microwave cookery school in South Africa.   Even now we run workshops in our Samsung stores for clients who want to get the most out of their new cellphones, nothing is too simple – I showed a 90 year old how to use Whatsapp to speak to his great-grandchildren in Australia on Facetime and he got such a kick out of it!!

by Margaret Hirsch

In today’s fast-paced world of viral hacks, overnight influencers, and instant gratification, it’s easy to believe that success should come quickly. That if you're not "crushing it" within a few months, you're failing. But here’s the truth I’ve lived and learned: you can’t microwave success.