by Mona Sabet, Heather Jerrehian and Maria Fernandez Guajardo
In their new book, Sail to Scale, authors Mona Sabet, Heather Jerrehian, and Maria Fernandez Guajardo acknowledge that most new businesses fail, and yet most failures are avoidable. While some startups may catch favorable winds, most will encounter stormy seas that can capsize their ventures. Understanding how to navigate these choppy waters is crucial. You don't learn to captain a warship by training to sail fast on calm seas.
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