by Yolanda Matine
How I wish I knew half of the things I know now, when I started my entrepreneurial journey back in 2016 with my paper flower business (Goldendreams). Looking back, it made me realize that while passion and determination are important, there are certain skills that every entrepreneur should possess to better position their business for growth and success. I call it the Starter Kit Toolbox – a unique set of skills to succeed in today's competitive market. In this article, we will explore the essential skill set that newbie entrepreneurs should have and how to apply them at different stages of their entrepreneurial journeys.
I admit, till today I am still struggling with this skill! Financial Literacy: One of the most important skills to have. Understanding basic accounting principles, budgeting, and financial forecasting is crucial to managing your business's finances effectively. Having a strong foundation in financial literacy, helps you make informed decisions about pricing, investments, and cash flow management.
Super grateful I came across a Guru in these areas recently and I didn’t think twice about registering for her masterclasses and polishing up my Marketing and Branding Skills. Being able to effectively promote your products or services, identify your target market, and differentiate your brand from competitors is key to attracting customers and growing your business. This skill is essential throughout all stages of your business and developing it can help you create a strong brand identity and build a loyal customer base.
All entrepreneurial journeys are about Problem-solving and Adaptability, most products or services are developed to take away our pains. Entrepreneurs should possess strong problem-solving skills and be able to adapt to changing market conditions. Honing problem-solving skills can help you navigate obstacles and keep your business on track as you tap into creativity. This skill is important at every stage of your business, as you will need to continuously evolve and innovate to stay competitive and achieve long-term success.
I think I am a great communicator, but I have been a bit lazy to expand and maintain my network. Let me tell you that Communication and Networking Skills are also essential for entrepreneurs. These skills are crucial for building relationships and fostering trust. Networking with other entrepreneurs, industry professionals, and potential partners can open up new opportunities for collaboration and growth. These are used from day zero to forever and they can help you attract customers, secure funding, and build a strong business network.
In conclusion, possessing a diverse set of skills is what is going to help you to better position your business for success. The above-mentioned skills are important at every stage of your business, from the initial planning and launch to ongoing growth and expansion. By investing in your skill set and continuously learning and improving, you can increase your chances of building a successful and sustainable business. In case you want to see for yourself on Marketing skills please check this Instagram page out: https://www.instagram.com/umataldegloria.mz/
Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?
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