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The two Ps (Patience & Persistence) - how to use them

May 26, 2024 Melanie Hawken

by Yolanda Matine

Patience and persistence are two essential qualities that can make all the difference in the journey towards entrepreneurial success. While they may seem like separate concepts, they go hand in hand. But my hand now is full of patience, and I am working on taking persistence along too, as there are days when I do feel like giving up.

In my upbringing as an entrepreneur, I can assure you that Patience has always been at the forefront because in Mozambique to formally register a business you need the ability to stay calm and composed while waiting for a desired outcome. It involves having the self-control to tolerate delays and setbacks without becoming frustrated or giving up. But during this registration process what held me together and maintained my cool was the determination to finally have a registered enterprise.  Persistence played a very important role, it kept me going, even when things were not going as planned.

The common ground between patience and persistence lies in their shared focus on the long-term goals and it looks beyond immediate gratification and short-term gains. Patience and Persistence are always on the menu when it comes to marketing my entrepreneurial journey and building the right customer base. I rely on being mentally strong not to let the so-called instant success of others throw me off my way because depending on what you are consuming daily, you can easily get discouraged when progress is slow or when setbacks occur. When in such situations my first advice will be to hold on to your vision.

There are several stages in the entrepreneurial journey but maintaining and doing everything in your power for it to thrive it’s the hardest part, and this is where turning to being persistent makes it easy to be able to grab the right opportunities, learn from mistakes, and keep moving forward despite the obstacles.

It is important to cultivate these valuable qualities and because I am a believer in inside-out efforts, I use these traits in my personal and professional life. We have all heard ‘Practice makes it perfect’ and to revive the Two Ps for improving relationships, achieving personal goals, and smoothly navigating the ups and downs of daily life here is what I put into practice: mindfulness, setting boundaries, and staying focused on long-term objectives. I try different approaches in my E-journey like setting goals, maintaining a positive attitude, and developing strategies for dealing with challenges. I also greatly believe in the Power of the Energy People Carry and whenever I need to revive a bit more of my power on Patience or Persistence, I seek support from others which can be in the form of Mentorship Talks, Networking Events, or reach out to my like-minded community who can provide encouragement and guidance and that community can be a Podcast Playlist as well.

In conclusion, I would like to encourage everyone to reflect on their own experiences with these traits and to share their insights and stories with others. Together, we can inspire each other to cultivate patience and persistence in both business and personal life, and to achieve success in whatever we pursue.


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

In Guest Blog Tags Yolanda Matine, Entrepreneurial Mindset, PT
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

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