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The RoadMap to a Green Business – The New Reality

July 20, 2024 Melanie Hawken

by Yolanda Matine

In today’s world where climate change, land restoration, and all environmental related topics are becoming increasingly urgent issues, it is upon us (Humans) to become more environmentally friendly. We can take actions individually or in associations. But I recently realized that as entrepreneurs we have the power to make a difference and contribute to a greener and more sustainable future.

I envision this new reality, after being dismissed from speaking at an event, because I never introduced my business as Green, but it is green! I used rejection as my fuel to understand more about green businesses, and what I could capitalize within my capabilities to also contribute to a better environment. This is what I found about my business and Green Businesses in general:

To be considered a Green Business, you need to match the following 4 criteria:

  1. Incorporate Principles of Sustainability into each business decision.

  2. Supply Environmentally friendly products or services that replace demand for non-green products or services.

  3. Being Greener than traditional competition

  4. Making an enduring commitment to environmental principles in your business operations.

MomlifeMarmitas checked the 4 criteria because we don’t only promote healthy diets, and educate parents about it, but we are also contributing to sustainability by using reusable packaging (lunchboxes & water bottles) instead of disposable packaging. This way we minimize plastic and paper waste, and we preserve the environment. We also represent brands that have adopted sustainable initiatives in their production value chain. Making and taking food from home means it’s another waste reduction strategy, since food portions are well managed and there is little to no excess food that goes to waste, not to mention that it's also cost effective. Finally, we are supporting local suppliers by sourcing ingredients locally to reduce carbon emissions from transportation. We also prefer in-season ingredients which are fresher, flavourful, and affordable, while we support local businesses.

So, my advice to you is: Look within your organizations and see what initiatives you can carry out. Here are a few ideas to get you started:

1. Reduce energy consumption: Switch to energy-efficient appliances, use natural lighting whenever possible, and turn off equipment when not in use.

2. Minimize waste: Implement recycling programs, use reusable products, and purchase supplies in bulk to reduce packaging waste.

3. Opt for sustainable materials: Look for eco-friendly alternatives to traditional materials, such as recycled paper or biodegradable packaging.

4. Educate your Teams: Encourage them to embrace green practices, such as carpooling or using reusable water bottles, and offer training on sustainability.

In conclusion, every entrepreneur has the power to make a difference and become a green business. By taking small steps towards sustainability, we can protect the planet for future generations, attract eco-conscious consumers, and contribute to a more sustainable future.


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

In Guest Blog Tags Yolanda Matine, Green Business, PT
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

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