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The RoadMap to a Green Business – The New Reality

July 20, 2024 Melanie Hawken

by Yolanda Matine

In today’s world where climate change, land restoration, and all environmental related topics are becoming increasingly urgent issues, it is upon us (Humans) to become more environmentally friendly. We can take actions individually or in associations. But I recently realized that as entrepreneurs we have the power to make a difference and contribute to a greener and more sustainable future.

I envision this new reality, after being dismissed from speaking at an event, because I never introduced my business as Green, but it is green! I used rejection as my fuel to understand more about green businesses, and what I could capitalize within my capabilities to also contribute to a better environment. This is what I found about my business and Green Businesses in general:

To be considered a Green Business, you need to match the following 4 criteria:

  1. Incorporate Principles of Sustainability into each business decision.

  2. Supply Environmentally friendly products or services that replace demand for non-green products or services.

  3. Being Greener than traditional competition

  4. Making an enduring commitment to environmental principles in your business operations.

MomlifeMarmitas checked the 4 criteria because we don’t only promote healthy diets, and educate parents about it, but we are also contributing to sustainability by using reusable packaging (lunchboxes & water bottles) instead of disposable packaging. This way we minimize plastic and paper waste, and we preserve the environment. We also represent brands that have adopted sustainable initiatives in their production value chain. Making and taking food from home means it’s another waste reduction strategy, since food portions are well managed and there is little to no excess food that goes to waste, not to mention that it's also cost effective. Finally, we are supporting local suppliers by sourcing ingredients locally to reduce carbon emissions from transportation. We also prefer in-season ingredients which are fresher, flavourful, and affordable, while we support local businesses.

So, my advice to you is: Look within your organizations and see what initiatives you can carry out. Here are a few ideas to get you started:

1. Reduce energy consumption: Switch to energy-efficient appliances, use natural lighting whenever possible, and turn off equipment when not in use.

2. Minimize waste: Implement recycling programs, use reusable products, and purchase supplies in bulk to reduce packaging waste.

3. Opt for sustainable materials: Look for eco-friendly alternatives to traditional materials, such as recycled paper or biodegradable packaging.

4. Educate your Teams: Encourage them to embrace green practices, such as carpooling or using reusable water bottles, and offer training on sustainability.

In conclusion, every entrepreneur has the power to make a difference and become a green business. By taking small steps towards sustainability, we can protect the planet for future generations, attract eco-conscious consumers, and contribute to a more sustainable future.


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

In Guest Blog Tags Yolanda Matine, Green Business, PT
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
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Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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