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The power of mentorship on this lonely entrepreneurial journey

May 4, 2024 Melanie Hawken

by Yolanda Matine

Mentorship has always been a critical topic in most personal development discussions on career paths. There has been so much to gain from it that I started researching on how this methodology can be used in my entrepreneurial sally.

Exploring the subject made me realise that I do need a Mentor. Someone who has walked the same path I have just begun. Someone who will give me invaluable guidance, support, and expertise to help me navigate the challenges of starting and growing a business.

Mentorship is a world full of possibilities and opportunities and some are highlighted: Firstly, mentors can offer advice and insights based on their own experiences, helping entrepreneurs avoid common pitfalls and make informed decisions. Mentors can also provide a valuable network of contacts and resources, opening doors to opportunities that may not have been otherwise available. Additionally, mentors can offer emotional support and encouragement, helping entrepreneurs stay motivated and focused during difficult times.

While researching the topic of mentorship, I made peace with the new term that I learned during a recent training session - “Coaching”. We tend to confuse the two, but now I am crystal clear that coaching typically focuses on specific skill development or performance improvement, while mentorship is more about building a long-term relationship based on trust, guidance, and shared experiences.

Imagine having someone to make this journey lighter and less frustrating. It’s a dream come true, but we need to ensure that we approach this methodology with the right attitude in mind, be open to feedback, and be willing to always learn from our Mentor’s experience. Just like any other relationship, the fundamental of mentorship is also based on Communication. As entrepreneurs, we need to be clear about our goals and expectations and be willing to ask for help proactively.

Mentorship is a critical component to my success as an entrepreneur and it is essential to my journey. I begin work on finding a compatible Mentor to build a strong and supportive relationship that can help me reach my goals.


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

More articles by Yolanda:

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In Guest Blog Tags Yolanda Matine, Mentoring, PT
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

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Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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