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The power of mentorship on this lonely entrepreneurial journey

May 4, 2024 Melanie Hawken

by Yolanda Matine

Mentorship has always been a critical topic in most personal development discussions on career paths. There has been so much to gain from it that I started researching on how this methodology can be used in my entrepreneurial sally.

Exploring the subject made me realise that I do need a Mentor. Someone who has walked the same path I have just begun. Someone who will give me invaluable guidance, support, and expertise to help me navigate the challenges of starting and growing a business.

Mentorship is a world full of possibilities and opportunities and some are highlighted: Firstly, mentors can offer advice and insights based on their own experiences, helping entrepreneurs avoid common pitfalls and make informed decisions. Mentors can also provide a valuable network of contacts and resources, opening doors to opportunities that may not have been otherwise available. Additionally, mentors can offer emotional support and encouragement, helping entrepreneurs stay motivated and focused during difficult times.

While researching the topic of mentorship, I made peace with the new term that I learned during a recent training session - “Coaching”. We tend to confuse the two, but now I am crystal clear that coaching typically focuses on specific skill development or performance improvement, while mentorship is more about building a long-term relationship based on trust, guidance, and shared experiences.

Imagine having someone to make this journey lighter and less frustrating. It’s a dream come true, but we need to ensure that we approach this methodology with the right attitude in mind, be open to feedback, and be willing to always learn from our Mentor’s experience. Just like any other relationship, the fundamental of mentorship is also based on Communication. As entrepreneurs, we need to be clear about our goals and expectations and be willing to ask for help proactively.

Mentorship is a critical component to my success as an entrepreneur and it is essential to my journey. I begin work on finding a compatible Mentor to build a strong and supportive relationship that can help me reach my goals.


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

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In Guest Blog Tags Yolanda Matine, Mentoring, PT
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Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

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