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The power of mentorship on this lonely entrepreneurial journey

May 4, 2024 Melanie Hawken

by Yolanda Matine

Mentorship has always been a critical topic in most personal development discussions on career paths. There has been so much to gain from it that I started researching on how this methodology can be used in my entrepreneurial sally.

Exploring the subject made me realise that I do need a Mentor. Someone who has walked the same path I have just begun. Someone who will give me invaluable guidance, support, and expertise to help me navigate the challenges of starting and growing a business.

Mentorship is a world full of possibilities and opportunities and some are highlighted: Firstly, mentors can offer advice and insights based on their own experiences, helping entrepreneurs avoid common pitfalls and make informed decisions. Mentors can also provide a valuable network of contacts and resources, opening doors to opportunities that may not have been otherwise available. Additionally, mentors can offer emotional support and encouragement, helping entrepreneurs stay motivated and focused during difficult times.

While researching the topic of mentorship, I made peace with the new term that I learned during a recent training session - “Coaching”. We tend to confuse the two, but now I am crystal clear that coaching typically focuses on specific skill development or performance improvement, while mentorship is more about building a long-term relationship based on trust, guidance, and shared experiences.

Imagine having someone to make this journey lighter and less frustrating. It’s a dream come true, but we need to ensure that we approach this methodology with the right attitude in mind, be open to feedback, and be willing to always learn from our Mentor’s experience. Just like any other relationship, the fundamental of mentorship is also based on Communication. As entrepreneurs, we need to be clear about our goals and expectations and be willing to ask for help proactively.

Mentorship is a critical component to my success as an entrepreneur and it is essential to my journey. I begin work on finding a compatible Mentor to build a strong and supportive relationship that can help me reach my goals.


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

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In Guest Blog Tags Yolanda Matine, Mentoring, PT
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Tech FoundHER AFRICA CHALLENGE

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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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