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Finding and following my Passion!

November 11, 2023 Melanie Hawken

by Yolanda Matine

Finding and following my passion! For me this is a controversial topic because I believe few people have found theirs from the word GO and are already positively impacting people’s lives. I struggle every day to understand this phenomenon. At times I think only a few were privileged to be guided to their passions, but as for me I had to roam around to arrive at what I believe is my Passion (Cooking and loving the people around me through it). The question is how do we arrive at our passion ‘hustle free’?

First of all, it’s important to highlight that in life there is no such thing as a free meal. So, every step of the way it is crucial to find your passion despite the hurdles. Secondly, what the personal development gurus and books say is true: be in sync with what you enjoy doing (something that gives you pleasure and comes naturally). Your passion is always on your mind and heart. Please allow me to explain further here – all those things you don’t go a day without thinking about it, even when you are sleeping). Your passion will always make you want to stay informed, up to speed with what is happening in that specific field and the latest trends. During this discovery journey, the desire to stay informed is always kicking in and through it I once came across a Podcast (BrunetCast - it’s in Portuguese) where experts of the area defined what is always in your thoughts - something that you want to do so badly with the purpose of changing the world around you is defined as the Permanent Central Idea.

Last but not least, your passion is always linked to the desire of wanting to offer or be of service to others and make their life better. I started searching my passion vigorously a year ago, and I was troubled and inspired by the book TASTE by Stanley Tucci. (I urge you to read it, it’s very inspirational, delicious recipes and it’s not only for food lovers). TASTE gave me a different perspective on heritage. So, I had an “AHA” moment when I started thinking on how I wanted to enrich my two daughters lives, not only with material things, but the way I wanted to be remembered by them. Therefore, I started sowing my seeds, and I tapped into my passion for cooking. How do I know it is my passion? I have trouble sleeping when I think about food and cooking (in a good way) and it’s catching the eyes and attention of people that want to bring change. But most importantly it’s the one thing I don’t mind doing no matter what! If I hear the word food, I am all in because I know there is always an opportunity for me to teach and most importantly to learn. If you haven’t found your passion don’t give up the search, be on the lookout and the people around will always help! I say this because my “young and wild crew” gave me the Taste book on my birthday last year! Grateful!


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

In Guest Blog Tags Yolanda Matine, Entrepreneurial Mindset, Passion
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


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Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
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Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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