• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

The Art of Bouncing Back and Sustaining Real Change

August 31, 2024 Melanie Hawken

by Phindile Ndlovu

We don’t know our strength until we are tested! We do not know what we can achieve until we start getting to work. Imagine a situation where the world as you knew it, has changed. Your whole family structure, living arrangement, and budget changed. This was me. I woke up one day, and my life was changing. I was divorcing. I remember feeling depressed and down and out. I remember feeling suicidal and hopeless. I saw how I was losing myself and I knew I had to make a choice. I could either keep ruminating or I could get up and take things step by step. As much as I did not know where it came from, I found that deep in my broken heart, I had hope. I believed that a better ending would prevail, and so, I got up. At first, I knew I had to refuel because I had nothing to pour into my business. I also knew I must heal and be whole to be creative in my craft.

In life and business – things change, and disasters as we may call them, are inevitable. We may find that we have a habit of starting and stopping plans. We may struggle with consistency and this blog will help you to practically let go of expectations, and guilt and help you build systems to sustain real change.

I am sharing this because I know how it feels to be at rock bottom - to be at rock bottom and just when you think, “It can’t get worse,” the worst happens. How do we bounce back? How do find the hope and ability to go on again? We do not know our strength until we decide to test our boundaries. I believe we, especially women have so much strength and while we won’t romanticize struggle and dysfunction - I will celebrate our ability to remain standing when life tries to throw us down. I admire how we do not stay down!

So, let me help you to get up, girl!

Set intentions and not goals

Every year, every quarter, we end up with goals, and we feel energized but before we know it, we are regressing. I often felt like a failure, asking myself, “Are you even serious?” Why do we end up in the same place every year - the scale not going down, unable to work on our business consistently? After reading atomic habits, I think the problem is how we see ourselves. We think the goals are meant to change us, the very essence of who we are. We focus on the goal rather than the person we will become once we have achieved the goals. Let us go deeper. When I set a target of losing 5 kg in 4 weeks, it becomes demoralizing when I fail, but I could have only lost 3 kg and yet become overall healthier and more fit than when I started. Failing to see the small changes and impact, I may regress and lose hope. If we change our mindset and focus on being a person who is healthy and fit, staying the course and on the journey will be easier because I am not controlled by the scale. Setting an intention allows us to look at the bigger picture and have a growth mindset and not judgmental self-talk on days when you had chocolate or skipped gym.

Another example is how we may be tired of the inconsistency of our efforts in our businesses - instead of aiming to post twice every day, I humbly challenge you to focus on building a business that has quality engagement with customers. It allows us to be intentional with the content we create and generally the effort we put towards our business. Looking long-term and outlining the mission as opposed to goals and targets will help us to do more and be more impactful. So, Mom Entrepreneurs, when looking to level up in life, think about the long-term mission and vision and set intentions and not goals. That’s how you build a lifestyle, it is not about the scale but the habit.

Building a routine

I will admit, I am the first person to press that snooze button, trust me! I sometimes even set my alarm for earlier because I know it will snooze at least 3 times. Yes, I need more than one alarm before I actually get up. We need a routine. Routine is exactly that, something that happens at expected intervals. This is hard because some of us believe in spontaneity, but the truth is, when there is little structure, it will become more likely that we skip gym, to not meal prep therefore ordering more takeaways, the list can go on and on. A routine feels brutal, but it is great for our peace of mind. Decide on a reasonable routine. The trick is not to bombard your schedule with things to do every day. The below table can help you decide how you want your routine to go. It is important to start small and incrementally add to your day. No day is the same, so be realistic when setting a routine and allow for pockets of spontaneity.

Your routine may be different and much simpler at first but what is important is to ensure that it has the long-term mission in mind. If I wanted to be a healthier and fit person, I would prioritize my afternoon walks. If it is about being a consistent content creator, I would prioritize the weekend time as a working mom to shoot content.

So, where should you start?

Do away with your list of goals and focus on the type of person you want to be. Start outlining how they live, their habits, how they spend their time, what their environment is like, and the people they choose to have around them. I hope from my blogs you will learn systems and tools to help you feel unstuck and to be more impactful. The Working Moms Club is not only about Mom-Entrepreneurship but also about ensuring moms can pause and attend to their wellness. The Working Moms’ Club is a platform for moms to be part of a community where we can navigate motherhood and its ups and downs together. I hope you will stay here and feel safe here.


Phindile Ndlovu–Tapula is passionate about Community Development pertaining skills development and education for the youth. She is experienced in driving life changing community development campaigns. Passionate about self-development and leadership, she works and speaks with young people across the Gauteng Province in South Africa, motivating and coordinating her vision and goal setting workshops through her organization, Bhekizenzo Foundation. Her skillset is based on project design, brand awareness and organizational surveys, amongst many others. Phindile has strong, professional media and communications expertise, particularly with event coordination and campaign strategy planning. She has obtained a Bachelor’s degree in Political Studies and Sociology at the University of Witswatersand Johannesburg. Learn more.

 

More articles by Phindile

Featured
The Art of Bouncing Back and Sustaining Real Change
Aug 31, 2024
The Art of Bouncing Back and Sustaining Real Change
Aug 31, 2024
Aug 31, 2024
Why You Should Journal Your Thoughts and Ideas
Sep 25, 2022
Why You Should Journal Your Thoughts and Ideas
Sep 25, 2022
Sep 25, 2022
Preparation meets opportunity
Aug 14, 2022
Preparation meets opportunity
Aug 14, 2022
Aug 14, 2022
Working Moms’ Unite! 
Nov 13, 2021
Working Moms’ Unite! 
Nov 13, 2021
Nov 13, 2021
You Are What You Say You Are
Oct 9, 2021
You Are What You Say You Are
Oct 9, 2021
Oct 9, 2021
Stop Calling Motherhood a Full-Time Job!
Aug 14, 2021
Stop Calling Motherhood a Full-Time Job!
Aug 14, 2021
Aug 14, 2021
Moving My Body for Peace of Mind 
May 9, 2021
Moving My Body for Peace of Mind 
May 9, 2021
May 9, 2021
Nanny Trouble 
Jan 30, 2021
Nanny Trouble 
Jan 30, 2021
Jan 30, 2021
Confession time: I have not cracked the code! 
Nov 3, 2020
Confession time: I have not cracked the code! 
Nov 3, 2020
Nov 3, 2020
Screen time vs Play Time - A working mom’s dilemma
Jul 3, 2020
Screen time vs Play Time - A working mom’s dilemma
Jul 3, 2020
Jul 3, 2020
Mindfulness: the key to a life filled with joy 
May 8, 2020
Mindfulness: the key to a life filled with joy 
May 8, 2020
May 8, 2020
Working from home tips for working moms
Apr 22, 2020
Working from home tips for working moms
Apr 22, 2020
Apr 22, 2020
In Guest Blog Tags Phindile Tapula, Entrepreneurial Mindset
← Master Your Business: 17 Proven Strategies for Turning Passion into ProfitRequest for Tenders, Bids, Quotes, and Proposals - Understanding the Differences →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.