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Stop Calling Motherhood a Full-Time Job!

August 14, 2021 Melanie Hawken

by Phindile Ndlovu-Tapula

Motherhood is not a full-time job, and it is not a job, period. I often hear and read people calling Motherhood a job and I get really offended. I get offended because I wish it were, but it is not, okay? It is not!

There are no leave days. On days where you are tired and experiencing burnout - you are still a mom. On the days where you are sick - you are still a mom. On days where you lose family or loved ones and are grieving - you are still a mom. Every day, every minute, you are a mom. You are constantly thinking about nurturing, helping, and guiding your little ones and not so littles ones to be safe, to grow, to learn and to live up to their highest potential. Some days you must be a cheerleader, and, on some days, you may be a punching bag or a shoulder to cry on. When you freak out, everyone loses it. When you sneeze, the whole family get the flu. There is no way this is a full-time job!

There is no consulting with a Human Resource Specialist when there is conflict and your child refused to eat their veggies or throws tantrums at the shops. There is no resigning or changing career paths. 

There are no weekends where you can pause and see motherhood again the next Monday. We show up as Moms all the time. Sometimes we will show up with a stain on our clothing. Sometimes we do groceries and realize we can’t pack it in our car boot because it is filled with balloons for the birthday party. This was me this morning, I ran to the shops and when I was done, I realized I had no space because my boot was filled with balloons from the weekend where we celebrated my son’s birthday. The vlog is up on my YouTube Channel! 

Look, Motherhood is part of who we are, part of what we do every day, every second. We think about the welfare and wellness of our families during meetings, while taking the shower, while eating out on a rare date with our significant others. It is our highest calling and I say this because if we get it wrong, we will ruin and destroy someone’s life! When we refuse to grow and allow motherhood to mold us, we will fight it and resist the changes. When we resist, we will grow to be more resentful. A resentful mom is not a nurturing mom or helping the child to be an independent and thriving human. 

So why do we call it a job? This is because we are constantly measuring and assessing ourselves, competing with other moms, letting motherhood compete with the other roles we have taken on. We think we should stop being a mother at work or in our businesses. I think we should stop this because being a mom is great, mothers are nurturers - imagine nurturing your business? Imagine nurturing your strengths and unique characteristics that make you awesome? 

I challenge moms to embrace everything that comes with motherhood and allow it to be a lesson and assignment for our promotion and growth. Now I am a mom and I know that it is not easy, but it can be done - it is better done! 

All the best working moms, I am in the trenches with you. 


Phindile Ndlovu–Tapula is passionate about Community Development pertaining skills development and education for the youth. She is experienced in driving life changing community development campaigns. Passionate about self-development and leadership, she works and speaks with young people across the Gauteng Province in South Africa, motivating and coordinating her vision and goal setting workshops through her organization, Bhekizenzo Foundation. Her skillset is based on project design, brand awareness and organizational surveys, amongst many others. Phindile has strong, professional media and communications expertise, particularly with event coordination and campaign strategy planning. She has obtained a Bachelor’s degree in Political Studies and Sociology at the University of Witswatersand Johannesburg. Learn more.

 

More articles by Phindile

Featured
The Art of Bouncing Back and Sustaining Real Change
August 31, 2024
The Art of Bouncing Back and Sustaining Real Change
August 31, 2024

by Phindile Ndlovu

We don’t know our strength until we are tested! We do not know what we can achieve until we start getting to work. Imagine a situation where the world as you knew it, has changed. Your whole family structure, living arrangement, and budget changed. This was me. I woke up one day, and my life was changing. I was divorcing. I remember feeling depressed and down and out. I remember feeling suicidal and hopeless. I saw how I was losing myself and I knew I had to make a choice. I could either keep ruminating or I could get up and take things step by step. As much as I did not know where it came from, I found that deep in my broken heart, I had hope. I believed that a better ending would prevail, and so, I got up. At first, I knew I had to refuel because I had nothing to pour into my business. I also knew I must heal and be whole to be creative in my craft.

Read more →
August 31, 2024
Why You Should Journal Your Thoughts and Ideas
September 25, 2022
Why You Should Journal Your Thoughts and Ideas
September 25, 2022

by Phindile Tapula (Ndlovu)

I used to lay awake at night thinking about my business. I would have these ideas about scaling and launching. I would be so excited and eventually sleep would come and as you can imagine, when I woke up, I would have a hazy view of my ideas. I would grow so frustrated trying to remember that million dollar idea, I would even try to pen my idea down, yet I would not manage to remember everything. “Why wasn’t writing my idea down?” would be what I would ask…

Read more →
September 25, 2022
Preparation meets opportunity
August 14, 2022
Preparation meets opportunity
August 14, 2022

by Phindile Ndlovu-Tapula

Yes, I know you are probably wondering why I am writing again. I have asked that question myself several times too. You see I haven’t been able to write, felt like I have nothing to say and that no one is listening anyway. But something kept pushing to write, so I am here again.

Read more →
August 14, 2022
Working Moms’ Unite! 
November 13, 2021
Working Moms’ Unite! 
November 13, 2021

by Phindile Ndlovu-Tapula

I started the Working Moms’ Club after I had my first baby. It was 11 months after I gave birth. I was doing it, I was a Mom to this incredible human, and I had a tribe of women to thank for my sanity. I had support and advice from loving women who wanted me to thrive. Motherhood felt like second nature and as much I was born to do this, without my tribe, it sure was going to be tougher.

Read more →
November 13, 2021
You Are What You Say You Are
October 9, 2021
You Are What You Say You Are
October 9, 2021

by Phindile Ndlovu-Tapula

I lovingly challenge you to randomly ask people how they are doing. I bet you the majority will be complaining! I used to have a habit of replying “Eish, I am trying” until someone asked,” When are you ever good or well?” I was stunned, I was good and well most days, but I often felt the need to not say it and opted for this mediocre which served my mental wellbeing in no way. Because I was saying it , I ended up feeling it. I was going about my days barely making it, surviving, trying.

Read more →
October 9, 2021
Stop Calling Motherhood a Full-Time Job!
August 14, 2021
Stop Calling Motherhood a Full-Time Job!
August 14, 2021

by Phindile Ndlovu-Tapula

Motherhood is not a full-time job, and it is not a job, period. I often hear and read people calling Motherhood a job and I get really offended. I get offended because I wish it were, but it is not, okay? It is not!

Read more →
August 14, 2021
Moving My Body for Peace of Mind 
May 9, 2021
Moving My Body for Peace of Mind 
May 9, 2021

By Phindile Ndlovu- Tapula

Hello Moms! Who else feels like stress loves them or they are in fact in love with stress? Does stress get you down, binge eating and moody? Does your mind race during the night fixing problems and anticipating for problems?

Read more →
May 9, 2021
Nanny Trouble 
January 30, 2021
Nanny Trouble 
January 30, 2021

By Phindile Ndlovu–Tapula

Moms - Let’s talk nanny trouble! In the midst of a global pandemic, most of our children are home as schools remain closed. This means we have to get help because for most of us, we are back in the office. I, for one, had to get our nanny back.

Read more →
January 30, 2021
Confession time: I have not cracked the code! 
November 3, 2020
Confession time: I have not cracked the code! 
November 3, 2020

by Phindile Ndlovu–Tapula

When we switch on our phones and open our social media applications we are bombarded with many people who seem to just always get it right. We often feel the pressure to act as though we have cracked the code, our businesses are booming, and we are eating healthily.

Read more →
November 3, 2020
Screen time vs Play Time - A working mom’s dilemma
July 3, 2020
Screen time vs Play Time - A working mom’s dilemma
July 3, 2020

by Phindile Ndlovu, Founder and Director of Bhekizenzo Foundation

Facing the same dilemma too? We actually don’t have to. A few weeks ago, I wrote on how moms can use screen time to get some work done. Screen time is awesome in the sense that your child gets entertainment, learns and sees new things but too much of it can really disempower your child. So, what do we do?

Read more →
July 3, 2020
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CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Read more →

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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