Impact Partner Content / Absa
The Franchise Association of South Africa (FASA), in partnership with Absa, hosted its first virtual conference since before the pandemic on the 25th and 26th August. The aim was to review, reset and revive the franchise sector in the country. South Africa stands out as the only country in Africa that embraced the franchising model way back in the 1960s and built it into the formidable business sector that has created 800 business brands operating through over 48 000 outlets and employing around half a million people. One of the key topics for discussion at the Conference was empowering Africa's women entrepreneurs and recognizing their role as critical job creators. Lionesses of Africa was invited to present its findings on this important subject from its recent South African Women Entrepreneurs Job Creators Survey, undertaken in partnership with New York University, in collaboration with Absa.
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