the pride of Africa's women entrepreneurs
by Thuli Zikalala
Happy creative, a marketing agency based in the UK, reveal that market research is a crucial part of any business. Although businesses may think they know who their target market is, after some research, they are often surprised – and pivot their strategy to match the data collected. Here are three benefits of conducting market research they mention.
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by Thuli Zikalala
BrandSimple is a book I highly recommend for any individual or company that would like to be recognised as a successful brand. Everyone is a brand – the key is to start thinking and acting like one. Allen P. Adamson, the author, explains how the best brands keep it simple, and as a result enjoy huge success.
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by Thuli Zikalala
Discovering your unique abilities is one of the most liberating experiences. It never feels like hard work and exciting opportunities of making a positive impact in society keep unfolding. Through self-awareness and introspection of who I am as a person first; l am able to apply the same intrinsic truths across every area of my life – including my career.
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by Thuli Zikalala
Why interpreters should embrace change
It’s hard to think of relevance when things are going well in our lives and businesses; we have systems in place and often know what to expect. This is usually the time when people and organisations slow down and take a break because they’ve established predictable processes that satisfy clients and yield financial return – it works. However, this controlled and sometimes relaxed approach has dire consequences for people who don’t see the need to evolve; leaving organisations at risk of becoming professionally obsolete.
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by Thuli Zikalala
Finding your Purpose - it starts here with finding your why. It was around 2014 when I decided I wanted to interpret full-time. I had several career options to choose from: either build on my psychology foundation; explore the education sector; or stick with interpreting and develop my skills.
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