• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Afraid to say no!

September 3, 2021 Melanie Hawken
pablo-3.png

by Nontobeko Mbuyane

As the very observant soul that I am, I have been observing so many things lately, especially the behavioral patterns of most people. I learnt so many lessons from just that this week. Do you know that what you do today is important because you are exchanging a day of your life for it?  Are you afraid of saying no in your professional life because you think you will miss out on a big opportunity? I have learned that a quick yes can sink a lot of ships. God only knows I have taken on too much at times because I feared I would miss out on something life changing. It is for that reason now that before I say yes to anything I have to consult, and my consultations are with God through prayer and fasting. I never say yes to anything that is life changing until God tells me so, be it business prospects, relationships, job opportunities and so many others. 

Golden Nuggets

We often view opportunities as golden nuggets that are few and far between, so we snatch them up before someone else does, even if they don’t really excite us. But the truth is many of them are nothing more than fool’s gold, they are just a superficial resemblance to what we actually want. I know it’s just so hard to pass on something that sounds promising like a new role at work, a chance to join an exciting new project, or an invitation to pitch your business idea. And we would be stupid to say anything but yes because we always think, it’s now or never, right?

Grace Bonney, an author of a book that I am currently reading which is titled, In the Company of Women, had this to share on the subject of saying No:

 “The biggest fear most of us have with learning to say no is that we will miss an opportunity. An opportunity that would have catapulted us to success or that will never come again. And most of the time, that simply isn’t true. I’ve found that the first part of learning to say no is learning to accept that offers and opportunities are merely an indication that you’re on the right path, not that you’ve arrived at a final destination you can never find again. If someone is choosing you, it means you’re doing something right. And that is the biggest opportunity you can receive, the chance to recognize that your hard work is paying off. And if you continue to do good work, those opportunities will continue and improve over time.” 

I know what she’s talking about because I once put myself in this situation where I accepted what back then seemed like a great opportunity but later it brought nothing but made my life miserable and left me burned out. The lesson taken from it was to learn to say No! Hence, I implore you to be very critical of any opportunity that comes your way. Ask yourself these three questions to help you filter possible opportunities in order to gain clarity. What does this opportunity mean to me? Why is this opportunity important to me? What does this opportunity give me? Answering these questions will help you put so much thought into your life in general and might help you get to the point of figuring out what “success” actually means to you. And more importantly get you to understand that success without fulfillment is the ultimate failure. Honestly answering these questions gives you a measuring stick you can reference before you take on any new opportunities.

Intentional

As for me, I am very intentional now. I’m not willing to accept an opportunity unless it truly excites me, and I take something else off my plate. I’m unwilling to sacrifice my values. I trust that bigger and better opportunities will continue to come my way. Bonney shifted my thinking of how I view opportunities. Rather than see an offer as a one-off that I need to jump on, it’s a sign that I’m on the right path. If someone wants to partner with me, it means I’m doing something right. As long as I continue to do what got me noticed in the first place, the opportunities will continue and improve in the future. Life is too short to be overcommitted, overloaded, and overwhelmed by a schedule of projects and people that bring you no joy. In the words of philosopher Ralph Waldo Emerson, “Nothing great was ever achieved without enthusiasm.”

Don’t see saying no as letting people down. You’re actually letting people down when you say yes, but don’t have the capacity or the enthusiasm to knock it out of the park. If you won’t say no for yourself, say it for the rest of us, because the world is a better place when you’re working on things you love!


Nontobeko Bee Mbuyane is the CEO & founder of Bee’s Beauty Haven & Bee’s GlutaSpa Group of Beauty Centre’s based in Mbabane, Eswatini. These beauty boutiques passionately delivers quality client tailored skin care solutions and specializes on Glutathione brands to provide skin care solutions for all skin types clientele. Nontobeko holds a Bachelor of Social Sciences degree from the University of Eswatini, Certificate in Esthetics from South Korea and a Certificate in IV Therapy. She is a qualified Communications Specialist & has worked for International Non-Profit Organizations and gained invaluable stakeholder & public relations experience. Her growing up with an informal trader grandmother gave her business experience from the age of 10 where she took up being a vendor beside her grandmother. Her passion has seen her running several informal businesses until the birth of The Bee’s Group of Beauty Hubs brand. She is passionate about Women and Child Protection Issues and writes as a Columnist for Eswatini Newspaper, Eswatini News and owns her own BlogSpot where she tackles key self-help issues and shares most of her life experiences as a woman, mother and business woman. www.nontobee.wordpress.com

More articles by Nontobeko

Featured
Just Get Started!
Oct 30, 2022
Just Get Started!
Oct 30, 2022
Oct 30, 2022
Keep moving!
Jun 18, 2022
Keep moving!
Jun 18, 2022
Jun 18, 2022
Just Wait! 
Apr 9, 2022
Just Wait! 
Apr 9, 2022
Apr 9, 2022
The Graceful Fall!
Feb 19, 2022
The Graceful Fall!
Feb 19, 2022
Feb 19, 2022
Embrace The New Chapter 
Dec 12, 2021
Embrace The New Chapter 
Dec 12, 2021
Dec 12, 2021
Stop Betraying Thyself!
Oct 23, 2021
Stop Betraying Thyself!
Oct 23, 2021
Oct 23, 2021
It Feels Dark and Scary!
Sep 26, 2021
It Feels Dark and Scary!
Sep 26, 2021
Sep 26, 2021
Afraid to say no!
Sep 3, 2021
Afraid to say no!
Sep 3, 2021
Sep 3, 2021
Fail Your Way to Success!
Aug 22, 2021
Fail Your Way to Success!
Aug 22, 2021
Aug 22, 2021
Guilt, The Unnecessary Trip!
Aug 8, 2021
Guilt, The Unnecessary Trip!
Aug 8, 2021
Aug 8, 2021
In Guest Blog Tags Nontobeko Mbuyane, Entrepreneurial Mindset, Personal Development
← Surfing the Emotional WavesHow to keep your motivation on track →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.