How digital marketing can boost your sales right now

July 1, 2023 Melanie Hawken

by Catia Mondlane

Digital marketing is like being a master chef in the kitchen, except instead of cooking up delicious meals, you're cooking up sales. The ingredients? Search engines, social media, email, and mobile apps. The recipe? A well-executed digital marketing strategy that can help you reach a wider audience, generate leads, and convert them into paying customers. Just like a chef needs to know the basics of cooking, you need to understand the basics of digital marketing to boost your sales.

South Africa’s women and youth entrepreneurs celebrated at latest Lioness Business Agility webinar to commemorate Youth Month

June 25, 2023 Melanie Hawken

Event Report / Lioness Business Agility Series

June marks Youth Month in South Africa, and so as part of the country’s commemoration activities, Lionesses of Africa, in partnership with Absa, hosted a special edition of the Lioness Business Agility Webinars for 2023. The theme of the event focused on “Celebrating inspirational women and youth entrepreneurs,” aimed at inspiring the next generation of young women business builders who are going to play their part in driving economic growth through entrepreneurship in the country. The webinar attracted an audience of 135 women entrepreneurs keen to learn more about how to grow their businesses, fulfill their purpose through entrepreneurship, and make an impact in their sectors and communities.

Lioness Launch / South Africa’s Yellow Owl launches a first-of-its-kind in South Africa silent podcast for both deaf and hearing audiences

June 25, 2023 Melanie Hawken

Thuli Zikalala, founder, Yellow Owl (South Africa)

Lioness Launch

Regular attendees at Lionesses of Africa webinars will recognize the inspirational name and face of Yellow Owl founder, Thuli Zikalala, the pioneering entrepreneur creating inspiring digital content for both Deaf and Hearing audiences. Her latest innovation is the launch of a first-of-its-kind in South Africa silent 10 episode podcast series which captures the stories, experiences, culture and shared values within the Deaf community. Deaf presenters Lerato Maake ka Mncube & Daline 'Crazy D' Maasdorp engage with guests, both Deaf and hearing from different backgrounds, to shape a new narrative about the Deaf community. The name is a word play that invites audiences into the silent world seen through the eyes of Deaf people. Taking a spin on the audio nature of podcasts - ours is visual: the hands become a voice. Expect intimate, informative, inspirational and entertaining conversations shared by influential people within the Deaf community.

Tamara Bhatt, an entrepreneur building a specialist architecture business in Mozambique

June 25, 2023 Melanie Hawken

Tamara Bhatt, co-founder, Atelier (Mozambique)

Startup Story

Tamara Bhatt is co-founder of Atelier, a Mozambican architecture firm founded in 2012 and which today employs 5 people. She has a degree in Architecture from the Technical University of Lisbon, Portugal, she is pursuing a Masters in Urban Planning at Eduardo Mondlane University, focusing on ecological structure and urban green infrastructure. Her main areas of specialization include Architecture and Urbanism, with more than 13 years of experience working in the production and coordination of projects as a Senior Architect, Urbanist and Project Manager, with experience in physical planning, urban design and building design in Mozambique, Portugal, and Angola. Tamara has extensive experience in coordinating multidisciplinary teams, making projects compatible, as well as managing projects and clients.

Onkgopotse Khumalo, a South African entrepreneur democratizing access to mental healthcare

June 25, 2023 Melanie Hawken

Onkgopotse Khumalo, founder, The Pocket Couch (South Africa)

Startup Story

Onkgopotse Khumalo is a South African entrepreneur and the founder of The Pocket Couch, a health tech startup that aims to democratize access to mental healthcare. Her early professional journey saw her navigating financial services in the investment and portfolio management space, later transitioning to a management consultant role at McKinsey and Company. She then ventured into entrepreneurship after identifying that what she had initially thought was a problem unique to her own circumstance, was in fact more widespread across the globe. It was her personal journey trying to find avenues to better their mental wellbeing, that catapulted her journey into entrepreneurship, ultimately founding the startup with which she has a strong personal nexus. She prides herself first and foremost, however, as a dedicated mother to her 3 year old son whom she affectionately calls "boy genius".

Ola Folami, a Nigerian contemporary fashion brand-builder

June 25, 2023 Melanie Hawken

Lioness Weekender Cover Story

Olarsgrace, a renowned contemporary womenswear brand creating unique and timeless pieces for women globally

Ola Folami is a Nigerian-born fashion entrepreneur whose business and brand, Olarsgrace, has now also expanded into Dubai. Known far and wide as Olarslim on Instagram, Ola is not just a social media sensation but also the mastermind behind Olarsgrace, a globally renowned contemporary women's wear label that caters to the sartorial needs of women around the world. With her impeccable designs, Ola has garnered immense attention and praise from shoppers across the globe. Her remarkable achievements even led to her recognition as one of the top 100 emerging businesses from Nigeria with features in several publications. The business was launched in 2017 and now employs 10 people.

Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry

June 25, 2023 Melanie Hawken

Book Review

If you are struggling with brand visibility and getting your business found online by potential customers, then help is at hand in the new book Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry. Her new book will show you how to conquer the fear of being seen and the foundational strategy of getting your business found online.

The Best Advice Most People Don't Take

June 24, 2023 Melanie Hawken

by Lori Milner

Think back to the last time you attended a buffet dinner. Despite the array of choices available to you, it's human nature to stick to what you know and probably go back for several helpings of the same thing. Another way to approach a buffet is with curiosity. Wow, why haven't I ever tried this before? Let me take a small portion to try, and who knows, I may even love it.

Knowing When To Let Go

June 24, 2023 Melanie Hawken

by Margaret Hirsch

You spend your whole life building up your business and getting everything going and then you must quit while you are ahead. This is one of the most difficult tasks you will ever have to do. It’s something that nothing can prepare you for.

Beer and Doughnuts and Seven Lessons

June 24, 2023 Melanie Hawken

by Ilse Sfreddo

Are you new to the proposal industry and overwhelmed with the bidding process? Throughout the bidding process, I faced several challenges. Still, with the support of my colleagues, I was able to overcome them and emerge victorious. I learned seven valuable lessons during my first year of bidding and want to share them with you.

Monetizing Your Skills to Become an Entrepreneur

June 24, 2023 Melanie Hawken

by Catia Mondlane

Are you tired of working for someone else and ready to make it big with your skills? Well, hold on to your hats, because it's time to get excited! The first step is to take a long hard look at yourself in the mirror and assess your strengths, weaknesses, experiences, and achievements. Then, ask yourself, "How can I sell this to the world?"

Kealeboga Tshikovhi, a South African biodiesel entrepreneur contributing to the Green Economy

June 18, 2023 Melanie Hawken

Kealeboga Tshikovhi, founder, Lamo Fuel (South Africa)

Startup Story

Kealeboga Tshikovhi is the founder and ceo of Lamo Fuel based in Kuruman in the Northern Cape in South Africa. She is a seasoned entrepreneur focused on building resilience towards carbon emissions by providing an alternative clean source of fuel at lower prices. Her business achieves this by collecting used cooking oil and converting it into Biodiesel, thus turning waste into an energy source. Lamo Fuel is a 100% woman owned company which started in 2014 and which today employs four permanent staff and seven temporary staff members. The business started with 200L daily production in 2020, to now a 1000L production of Biodiesel per day as of May 2023. Kealeboga is excited about this great milestone and looks forward to achieving continual growth over the comings months and years.

Tanatswa Dindimanga, a Zimbabwean entrepreneur building a natural skincare brand

June 18, 2023 Melanie Hawken

Tanatswa Dindimanga, founder, Organically You Skincare (Zimbabwe)

Startup Story

Tanatswa Dindimanga is the founder of Organically You Skincare, a natural skincare brand in Zimbabwe that creates products that are good for every skin type. The business was created in response to her own journey to find natural, organic solutions to various skin conditions she experienced, and now she helps other customers do the same with her brand.

Baaba Ankrah, a passionate champion of Ghana's Indigenous handwoven Kente

June 18, 2023 Melanie Hawken

Lioness Weekender Cover Story

GOBA Kente Limited, a proudly Ghanaian company producing bespoke Kente, one of Africa’s most universally recognized fabrics

Baaba Ankrah is the founder of GOBA Kente in Accra, Ghana, a company specializing in bespoke Kente, one of the most universally recognized of all African fabrics. Her business produces highly authentic, handcrafted Kente products to a wide range of clients, thereby contributing to the promotion of indigenous handwoven Kente and the work of craftsmen in Ghana. On a personal level, Baaba is a determined woman with a dream to succeed. Calling herself a bona fide hustler, she says she is passionate about learning and consistently strives to position herself to receive all the blessings God and life has to offer, one day at a time.

I Didn't Get Here by Taking NO for An Answer by Cynthia Nelson

June 18, 2023 Melanie Hawken

Book Review

For all those woman entrepreneurs who are battling with the challenge of how to deal with the naysayers in life and business, Cynthia Nelson’s book, I Didn't Get Here by Taking NO for An Answer, is one to both inspire and learn from. This is an autobiographical story of Cynthia’s journey as an entrepreneur and her mindset of overcoming adversity and turning "no" into "yes." She shares her personal story of being told "no" many times but never letting it define her or limit her potential. She illustrates the importance of controlling one's own thoughts and energy, and not waiting for others to validate their dreams. At the end of the day, Cynthia encourages women to create their own "yes" and take control of their lives.

The Distinction Between Self-Employed and Entrepreneurship

June 18, 2023 Melanie Hawken

by Catia Mondlane

Let's talk about being your own boss. Self-employment is when you're the captain of your own ship. You're in charge of everything - from marketing to finance to administration. It's like being a one-person show, except you're the whole cast and crew. And hey, it's not just for lone wolves! You can have a small team to help you out.

Three things you do to gain control but leave you more powerless

June 18, 2023 Melanie Hawken

by Lori Milner

The more uncertainty in your world, the stronger your desire to control your external environment and those around you. Certainty is a basic human need. There are positive ways to create this sense of structure, security and knowing, such as a morning ritual, prayer, meditation, planning or exercise.

The Good, The Bad and The Ugly when it comes to social media

June 18, 2023 Melanie Hawken

by Nicolene Schoeman-Louw

In recent years, the rise of social media has revolutionised the way in which we communicate and interact with each other. While social media can be a great tool for staying connected with friends and family, it can also be used in harmful or unlawful ways. We will explore how undesirable social media usage can fall foul of three key South African laws: the Protection of Personal Information Act 4 of 2013 (“POPIA”), the Electronic Communications and Transactions Act 25 of 2002 (“ECTA”), and the Cybercrime Act 19 of 2020 (“Cybercrimes Act”).

The Basics About VAT

June 18, 2023 Melanie Hawken

by Ronel Jooste

What is VAT? VAT is an abbreviation for the term Value-Added Tax. It is an indirect tax on the consumption of goods and services in the economy. It is a tax on the end consumer, but it is collected by businesses on behalf of the government.

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