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Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry

June 25, 2023 Melanie Hawken

Christine M. Jerry

Book Review

If you are struggling with brand visibility and getting your business found online by potential customers, then help is at hand in the new book Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry. Her new book will show you how to conquer the fear of being seen and the foundational strategy of getting your business found online.


If you are scared of being seen online, and are struggling to get your business found, then you might need some help and advice, and a good place to start could be the new book, Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry. For all those entrepreneurs who feel like their messages just aren’t reaching their intended audience or breaking through all the online brand noise, this book could be a good resource. It will show you how to conquer the fear of being seen and the foundational strategy of getting found online.

Written in an easy-to-understand style by content strategist Christine, this book provides the tools and resources you need to get your business visible. You'll learn how to create a content plan that connects with your audience, save time, and increase visibility for yourself and your business. With actionable steps, inspiring examples, and practical advice, this book will help you set the foundation for your SEO or search engine optimization strategy. You need this framework in place to know what keywords to research to start ranking in search engines. Whether you're starting a business, establishing an online presence, or even just trying to be heard, this book is for anyone looking to get found and make their mark on the world. Get ready to conquer your fear of being seen and start getting found!

Author Quotes

Through my own journey as a content strategist, I realized that there’s a balance between mindset and mechanics.

Becoming visible isn’t easy and so many of us fight the exact thing we are trying to achieve….visibility online.

I sprinkled in some of my own hurdles as I broke down cultural boundaries and generational curses to finally come to terms with being the face of my brand.

About the author

A wife and mom of 2, Christine Jerry started her first blog in 2011 after struggling with the transition to a stay-at-home mom. She found her true passion through the process, helping other moms build their businesses online through content marketing. In 2013, Christine Jerry created The Virtual Collab, a network agency of virtual service providers. She mentored up and coming virtual service providers to create full-time, sustainable businesses. She loves working with mom entrepreneurs, who are trying to get their brands found online through content marketing. To date, she’s helped thousands of brands use blogging and search engine optimization to get more customers, clients, and readers.

www.christinejerry.com


Why LoA loves it…

When first starting out in business, so many women entrepreneurs battle to get their businesses and brands launched and noticed online. It can be hard to maintain both business and self confidence when there is not sufficient online traction and the customers are just not buying in sufficient numbers. Fighting Visibility by Christine M Jerry has some great advice and resources to help women entrepreneurs who need to give their online brand building a boost. She knows from first hand experience what needs to be done, how to get through imposter syndrome in the online brand building world, and importantly, how to make those brand visibility breakthroughs. A great read. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


LATEST PODCASTS

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
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African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
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An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
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Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Dokmai Rwanda

Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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