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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry

June 25, 2023 Melanie Hawken

Christine M. Jerry

Book Review

If you are struggling with brand visibility and getting your business found online by potential customers, then help is at hand in the new book Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry. Her new book will show you how to conquer the fear of being seen and the foundational strategy of getting your business found online.


If you are scared of being seen online, and are struggling to get your business found, then you might need some help and advice, and a good place to start could be the new book, Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry. For all those entrepreneurs who feel like their messages just aren’t reaching their intended audience or breaking through all the online brand noise, this book could be a good resource. It will show you how to conquer the fear of being seen and the foundational strategy of getting found online.

Written in an easy-to-understand style by content strategist Christine, this book provides the tools and resources you need to get your business visible. You'll learn how to create a content plan that connects with your audience, save time, and increase visibility for yourself and your business. With actionable steps, inspiring examples, and practical advice, this book will help you set the foundation for your SEO or search engine optimization strategy. You need this framework in place to know what keywords to research to start ranking in search engines. Whether you're starting a business, establishing an online presence, or even just trying to be heard, this book is for anyone looking to get found and make their mark on the world. Get ready to conquer your fear of being seen and start getting found!

Author Quotes

Through my own journey as a content strategist, I realized that there’s a balance between mindset and mechanics.

Becoming visible isn’t easy and so many of us fight the exact thing we are trying to achieve….visibility online.

I sprinkled in some of my own hurdles as I broke down cultural boundaries and generational curses to finally come to terms with being the face of my brand.

About the author

A wife and mom of 2, Christine Jerry started her first blog in 2011 after struggling with the transition to a stay-at-home mom. She found her true passion through the process, helping other moms build their businesses online through content marketing. In 2013, Christine Jerry created The Virtual Collab, a network agency of virtual service providers. She mentored up and coming virtual service providers to create full-time, sustainable businesses. She loves working with mom entrepreneurs, who are trying to get their brands found online through content marketing. To date, she’s helped thousands of brands use blogging and search engine optimization to get more customers, clients, and readers.

www.christinejerry.com


Why LoA loves it…

When first starting out in business, so many women entrepreneurs battle to get their businesses and brands launched and noticed online. It can be hard to maintain both business and self confidence when there is not sufficient online traction and the customers are just not buying in sufficient numbers. Fighting Visibility by Christine M Jerry has some great advice and resources to help women entrepreneurs who need to give their online brand building a boost. She knows from first hand experience what needs to be done, how to get through imposter syndrome in the online brand building world, and importantly, how to make those brand visibility breakthroughs. A great read. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

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Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

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