the pride of Africa's women entrepreneurs
by Josefa Massinga
Many have heard that "entrepreneurship is a calling." Every human being has or seeks a calling; a specific purpose to live, but it takes focus and understanding to discover that purpose. We often wonder, what is the secret of the most successful entrepreneurs? Simple. The most successful entrepreneurs simply discovered their purpose, found their entrepreneurial spirit, and remained faithful to their calling.
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by Felicity Cowie, author of Exposure
In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:
Gain exposure with zero to low financial investment
Build credibility
Build pipeline faster
Get highly valuable shareable content
Find product-market fit
Become a thought leader and ‘category queen’
Get funding and more funding
Gain external validation
In this series of blogs, I give you more detail and tools to gain each of these benefits.
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by Jenny Reid
As we approach December in Southern Africa, we are reminded of the vast difference in how annual holidays are celebrated in the different hemispheres of the world. Here in South Africa, we are preparing for our “long” annual holiday and much celebration over Christmas.
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Nokuphila Dlamini, founder, Visibility Graphics (Eswatini)
Startup Story
Nokuphila Dlamini is the founder of Visibility Graphics in Eswatini, an e-commerce business that offers graphic design services to Small and Medium Enterprises in the country. She currently lives in Mankayane, Eswatini and holds a Bachelor's degree in Arts of Journalism and Mass Communication, majoring in Advertising and Public Relations. She also has a Certificate in Digital Marketing.
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Adeola Ayeni-Obimakinde, founder & CEO, Koreteegold Food & Grocery Ltd (Nigeria)
Startup Story
Adeola Ayeni-Obimakinde is the Founder and CEO of Koreteegold Food & Grocery Ltd in Lagos, Nigeria. She is a serial entrepreneur, a mom, a visionary leader, and a goal-getter with an award-winning business. Adeola is focused on putting a smile on the faces of busy moms and the elderly by providing solutions to their stressful food and grocery purchases and delivery in major cities in Nigeria. She also focuses on the packaging of safe agro products for Nigerians in the Diaspora. Adeola has over 5 years of business experience, as well as over 10 years as a former corporate executive with a multinational company and one of the country's leading banks.
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Mary Njoki
Lioness Weekender Cover Story
Glass House PR Ltd, a diversified PR agency helping businesses to position their brands in Africa
Mary Njoki is an award-winning entrepreneur in Africa, a thought leader, a PR guru who founded Glass House PR Ltd in Kenya in 2012 at the age of 23. She is an influencer, a technology enthusiast, trainer and mentor through a platform she also founded called a billion start-ups, connector and a leader. She has a background in Mathematics, Business Information Technology, and Public Relations. Mary has worked with renowned brands for over 10 years, and she has been recognized globally for her immense contribution in the field of PR. She is equally feted for her volunteering contributions in the Marketing and PR industry as well. Mary has worked alongside 100+ organizations across Africa and globally. Today, Glass House PR employs 30 people.
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Kelly Roach
Book Review
Bigger Than You by Kelly Roach is the entrepreneur's playbook to building an Unstoppable Team. Her book breaks down each of the simple steps and proven strategies to take your own team from 0 to hero and is relevant for business owners at any age or stage that want to improve the profitability and performance of their team.If you are a small business owner or entrepreneur that is burnt out, exhausted, stretched too thin trying to do it all....this is for you.
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Mary Macheze
Startup Story
Mary Macheze is a Mozambican law graduate since 2016 and registered as a lawyer, however being passionate about the environment and the rescue of traditional moral values, she set up her company, Othuka Eventos in 2019. She considers herself a young woman determined and committed to making a sustainable contribution to the environment and transmitting values that can make today's children into better people of the future. What makes her business special is that it creates and improve a relationship bond between parents and children. It also teaches about Mozambican culture, traditional games and helps to create a sustainable environment, as well as also teaching about the importance of recycling.
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Startup Story
Dibo Ndumbe Eyoh is the co-founder and co-creative Director of Eloli, an award-winning luxury African brand in Cameroon. Eloli means "it is beautiful" in Bafaw, a language spoken in Cameroon. This unique brand has featured in publications like Vogue and Elle and has been worn by numerous celebrities. Dibo founded the business in 2012 with her sisters Sume and Fese, and it now employs 15 full-time employees, many of whom are young women and mothers. The brand also works with various local artisans and skilled tailors. Dibo has almost 20 years of business experience working internationally for leading banks and other financial services as well as consultancy firms.
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Lindiwe Nakedi
Lionesses Weekender Cover Story
Gubhani Trading (Pty) Ltd, a South African surface diamond drilling business making its mark in the mining sector
Lindiwe Nakedi is a wife, a mother, and the Owner and Managing Director of Gubhani Exploration, a South African surface diamond drilling company, with over 10 years’ experience in the surface core drilling in the mining industry since 2009. The business employs 20 people. She holds a Bachelor’s degree majoring in Industrial Psychology and Philosophy from the University of the Witwatersrand and completed the New Managers Program from Wits Business School focused on Business Management. Lindiwe served as Chairperson of WiMSA in 2017 and 2018 and is now a Patron in the Organization. She is also the founder and Director on the board of WIMBIZ. On a personal level, she has been married for 17 years to her all-time crush and has 3 children aged 15, 12 and 5.
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by Lionesses of Africa Operations Department
Last weekend we looked at our latest South African Women Entrepreneurs Job Creators Survey launched by the Lioness Data Unit (sponsored by ABSA and once more working with New York University to dissect the information), announcing (amongst other things) that of the 1,340 women entrepreneurs surveyed in RSA, they employed a massive 8,503 people, mostly women, and because of this have an incredible impact across their local communities. A clear sign of the multiplier effect of Lionesses (here).
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by Nicolene Schoeman-Louw
Evidence is the basis for establishing probabilities of a specific event or sequence of events occurring. In enforcing your rights, this becomes critical. This can take many forms, including witness testimonies, documents, recordings and other forms of data. But what happens when you suspect a particular position or do not have a specific record?
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by Laura Camacho
If you want a different outcome, ask a different question. That’s how real change happens. It’s also an easy way to start a more interesting conversation or bring up a delicate topic.
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by Felicity Cowie, The Media Relations Coach
In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…
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by Cindy Maléombho-Codo
In business, it is essential to have a clear brand strategy and positioning. Your position in the market will determine the success of your business. Therefore, the importance of positioning your business cannot be understated. By having a clear brand and positioning strategy, you will be able to reach your target market better and achieve your desired results. In the business world, first impressions are everything.
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Lioness Data
The key insights from the 2nd edition of the South African Women Entrepreneurs Job Creators Report, produced by Lionesses of Africa in partnership with New York University, and in collaboration with Absa, were shared with attendees at a special Lioness Business Agility webinar on 18 November 2022. The report once again provides key insights into the pivotal role women entrepreneurs play as job creators in the country. These insights are important as the South African National Development Plan (NDP) estimates that the country will need to create an additional 11 million jobs by 2030. 90% of these are expected to come from new and expanding SMEs.
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Toyin Umesiri
Book Review
Those who aspire to build globally relevant brands and businesses must adopt winning mindsets, according to business coach Toyin Umesiri, author of Mindset of an Entrepreneur: Strategies, Skills and Mindset for Achieving Business Growth and Success. She believes that to master entrepreneurship is fundamental, and in her book she shows you how to adapt business growth strategies and develop the skills to monetize and structure commercial ventures.
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by Nthabiseng Maidi, Principal Director, MMCP Wealth and MMCP Business Advisory Services
Some owners focus on growing their profits, while others are obsessed with sales goals. Have you ever considered making it your primary goal to set up your business so that it can thrive and grow without you?
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by Sharon Castle - Lifestyle and Wellness Coach
I feel so happy sharing this blog with you. For a while I have been involved with the 3 Principle community on a global scale and have been involved in getting the 3P Africa interest going. I wrote this blog post for the 3P Africa website, which will be published very soon but I couldn’t wait to share it with you. I would love to hear from you with a message of what you got from this blog. As a part-time writer, I’m still exploring my voice and wondering how things are ‘heard’ by those that read my blog post. So please let me know at sharon@sharoncastle.co.za – I truly love receiving your messages and read every one.
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by Ronel Jooste
Many people set New Year resolutions at the beginning of a new year. Some people aspire to lose weight, to exercise on a regular basis, to eat healthier, to spend more time with their loved ones or to start a new business. We all have more energy, new ideas and new goals at the beginning of a new year. It is also the perfect time to get your personal finances in order for the remainder of the year. Definitely a resolution that you want to turn into reality, because it will create financial security and stability for you and your family.
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