Annie Sibindi Muronda, a disruptive clothing manufacturer with a big vision

November 28, 2021 Melanie Hawken

Lioness Weekender Cover Story

Rufaro Garments, an African school uniform manufacturing business making great garments affordable

Annie Sibindi Muronda is the founder and managing director of Rufaro Garments based in South Africa, and has overall executive management responsibility for the company. Annie has a BSc in Actuarial Science from the University of Nebraska and an MBA with a specialization in Finance from DeVry University. She began her career in the financial services space where she consulted at US based global management consulting firms Towers Perrin, Mercer Consulting and Watson Wyatt. It was here that Annie gained valuable experience in solving problems for clients and discovered a talent for operational management of large businesses. After immigrating to South Africa in 2010, Annie joined an actuarial benefits consulting firm as a senior consultant where she helped establish it as rising star in the retirement fund valuation and administration space.

“Inopem me copia fecit!”, or abundance makes me poor

November 28, 2021 Melanie Hawken

by Lionesses of Africa Operations Department

Without doubt the greatest playwright this world has ever known, not least because his plays delve deep into the psyche of the human mind and thereby stay relevant for all age, William Shakespeare knew a thing or two about decision making and their consequences, intended or otherwise. From the horrific decision by Macbeth to kill the King; to the indecision of Hamlet fighting with his thoughts and morals (to kill the King); to the madness of King Lear following his insistence that his Daughters tell him which loves him more; to the jealous decisions of Othello utterly convinced that his wife is cheating on him; to the horrific unintended consequences of Romeo and Juliet, with both dead in the end (he wrote so many incredible plays, we should perhaps stop there!). But decisions rule our lives.

Real Power is Personal Power

November 28, 2021 Melanie Hawken

by Thembe Khumalo

Here’s a quick story. It's about a young women called Lerato who had a very successful career, following an equally successful time at Harvard Business School. She had made a name for herself working in some of the most exciting, sexiest organisations on the continent - starting at Jumia, moving on to MTN, working closely with Dangote himself, promoted to the C Suite at Coca Cola. She was a devoted and loyal executive - and she had the salary, perks and power to reflect this. She joined a fashionable, but credible church where she quickly became a deaconess. People wanted to hear from her. Doors opened magically in her wake. She felt powerful.

4 Ways to Make a Good First Impression

November 28, 2021 Melanie Hawken

by Clementina Busayo

Has anyone ever asked you after you became friends what your first impression about them was? A friend asked me, and the truth is I didn't give an answer because I couldn't remember what our first meeting was? Blame it on me for not being observant or on him for not being impressionable.

Up at 3

November 28, 2021 Melanie Hawken

by Brigette Mashile

It is 5 minutes to 3am and I’m up. I have taken a shower; made tea and I am writing. Not one thing seems wrong with all of it, I am happy in this moment. I have trained my brain to believe that somewhere in the world it is midday, and they are making lunch! The only reason it is night is because the sun is on the other side, so honestly it could be day here too now…no? Ok, fine, you may sleep but let me be.

How to Lean Out Your Recruitment Process

November 28, 2021 Melanie Hawken

by Naike Moshi

Is your recruitment process costing you excess time and money? Here are 5 ways you can 'lean out' your recruitment process to get better results.

Shaquila Antonio, a Mozambican entrepreneur passionate about baking creative cakes

November 21, 2021 Melanie Hawken

Shaquila Antonio, founder, Confeitando Com Amor (Mozambique)

Startup Story

For all those who have a sweet tooth and love to celebrate every occasion with a beautiful cake, Confeitando Com Amor in Mozambique, founded by creative confectioner Shaquila Antonio, has just what you need. Her cake brand has built up a great customer following in her city of Beira and is set to grow further over the coming years.

Lorna Mashiba, an entrepreneur with a vision to become Tanzania’s leading art gallery

November 20, 2021 Melanie Hawken

Lorna Mashiba, founder, Rangi Gallery (Tanzania)

Startup Story

Lorna Mashiba is the founder of Rangi Gallery in Tanzania, a virtual platform that connects African artists to Intercontinental art enthusiasts. As the founder of Rangi Gallery, she aspires to grow, empower and transform local talent beyond its borders.

Lioness Launch / Award-winning South African upcycling design company, Lilly Loompa opens ‘first of its kind’ concept shop

November 20, 2021 Melanie Hawken

Lioness Launch

South African upcycling design company, Lilly Loompa, founded by the talented eco-designer Lizl Naude, opened its ‘first of its kind’ concept shop on 17 November 2021 in Paarl, Western Cape. Known for celebrating the possibilities of upcycling waste, Lilly Loompa is known far and wide for its quirky, upcycled décor items. But more than that, Lizl herself is known for her purposeful and environmentally-consciousness approach to design. A great example of this can be seen in the launch in 2020, during the pandemic, the “My Africa Lap Desk”, currently the brand’s most popular product and made with discarded, waste material.

If you live in a world where you don’t need ramps, you simply do not notice

November 20, 2021 Melanie Hawken

by Lionesses of Africa Operations Department

The above powerful photo of Sázia Sousa, in her words “a proud member of Lionesses”, the General Director of Technoplus, Lda, Mozambique (here), taken by the brilliant Giulia Bosis, says it all for what we are, as she says:

“A note for the International Women Entrepreneur's Day:

Be a # woman and be a # entrepreneur! I have this photo as a symbol of much that I have achieved so far. And for all women I scream: We do not want to be equal to men. We do not want to stop taking care of the house or the children. We just want them to stop looking at women as a being incapable of opinion, intelligence, and strength. We want to stop conditioning our life to a successful marriage. We want to continue being women, but above all, we want to be human beings able to help our community.”

The Expecting Entrepreneur by Arianna Taboada

November 20, 2021 Melanie Hawken

Book Review

In her book, The Expecting Entrepreneur, parental leave consultant Arianna Taboada asks women entrepreneurs a key question - your life is baby-ready, but did you baby-proof your business? She knows that when you’re the boss, planning for much-needed parental leave, making money, and the survival of your business can feel overwhelming. You deserve to recover from childbirth and transition into this new chapter without the stress of work. The Expecting Entrepreneur shows you how to design a parental leave that works for you, your family, and your business, without having to sacrifice your entrepreneurial success.

Survey: The Online Experience in the Deaf Community

November 20, 2021 Melanie Hawken

by Thuli Zikalala

Happy creative, a marketing agency based in the UK, reveal that market research is a crucial part of any business. Although businesses may think they know who their target market is, after some research, they are often surprised – and pivot their strategy to match the data collected. Here are three benefits of conducting market research they mention.

Buyer Personas, Buyer Profiles & How to Get In Front Of Your Ideal Buyer

November 20, 2021 Melanie Hawken

by Nkemdilim Uwaje Begho

There is plenty of evidence that shows the ineffectiveness of digital marketing, but at the core of this supposed evidence is businesses having a poor understanding of their ideal buyers. This poor understanding results in poorly crafted and presented messaging or content which literally makes your prospective ideal buyer switch off on you and all your marketing.

It’s time to develop a powerful personal brand

November 20, 2021 Melanie Hawken

by Lori Milner

“A brand for a product is like a reputation for a person” - Jeff Bezos

Why do brands spend what they do on advertising and marketing? Of course it’s the obvious essentials like profit and growth, creating social impact but really it comes down to creating loyal fans. It’s the same with your personal brand.

Cheat Days

November 19, 2021 Melanie Hawken

by Emily Kandanga

Committing to a healthier lifestyle often requires giving up some of your favorite sweet or fried treats, that won’t help you with achieving your overall goals. Undoubtedly this is one of the biggest challenges you will face along your journey, because it requires you to give up on food that you actually love and enjoy eating.

Lioness Launch / South Africa’s Blazing Moon Corporate Training launches new Video and E-Learning programmes

November 14, 2021 Melanie Hawken

Brenda MacLaren, founder, Blazing Moon Corporate Training (South Africa)

Lioness Launch

These days, the need for virtual training and development services to supplement those that can be obtained by in-person programmes, has never been greater. In South Africa, Blazing Moon Corporate Training, founded by entrepreneur Brenda MacLaren, is a SETA accredited business that offers blended learning solutions. The company has developed a range of Video and eLearning programmes that are launching in the first quarter of 2022. The company has been a long standing training provider since 1999. It is accredited with the MICT SETA for its IT courses and the Services SETA for all its soft skills training courses, as well as being a registered training provider with COMENSA (Coach and Mentors of South Africa). The company offers both short skills programmes and learnerships that can be conducted in live online sessions and also facilitated in classroom sessions.

Harnessing Stress by Kathy Mann

November 14, 2021 Melanie Hawken

Book Review

Stress expert Kathy Mann believes that stress is not something that can be dominated, suppressed or avoided, and in her book Harnessing Stress, she shows us how it’s possible to learn to live with it and harness it for good. Kathy says that by understanding the way our brains and bodies react in supporting us through stressful situations, we can learn to embrace stress and to use it to our advantage, in life and in business.

Taíla Carrilho, a creative Mozambican entrepreneur with a passion for design

November 14, 2021 Melanie Hawken

Taíla Carrilho, co-founder, Ruum Gallery & founder, Atelier Taila Carrilho (Mozambique)

Startup Story

Many entrepreneurs are born to create, and in Mozambique, Taíla Carrilho, co-founder of Ruum Gallery and founder of Atelier Taila Carrilho, is one such person. Her design talent has led her to co-found a creative gallery to showcase handcrafted design objects, and also her own fashion atelier.

Rumbidzai Matemachani, a Zimbabwean entrepreneur building a unique footwear and accessories brand

November 14, 2021 Melanie Hawken

Rumbidzai Matemachani, founder, Rungano Rwedu (Zimbabwe)

Startup Story

For lovers of eye-catching luxury fashion accessories and footwear, look no further than Rungano Rwedu in Zimbabwe, founded by Rumbidzai Matemachani. Her creative talent, combined with some of the finest specialist training in footwear and accessory design and manufacture in Italy, led Rumbidzai to launch her own brand back in her home country of Zimbabwe.

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25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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