Eva Muraya, serial entrepreneur, brand innovator, and women’s champion

November 14, 2021 Melanie Hawken

Lioness Weekender Cover Story

BSD Group, a regional award-winning brand strategy and communications company based in Kenya

Eva Muraya is the Founder and CEO of BSD Group, a regional award-winning brand strategy and communications company based in Kenya. It comprises four companies: Brand Strategy & Design Limited, Avid Public Relations Ltd, Whiteboard Advertising Limited and Brandquad Africa Limited, a knowledge sharing and talent development consultancy. Eva is an entrepreneur widely known in marketing and communication circles as a brand innovator and builder, with at least twenty years now in her crown. She has most recently gained attention as an advocate and champion for inclusivity and growth of women markets. She is a co-founder of the Kenya Association of Women Business Owners (KAWBO) and is currently a Director at the Kenya Private Sector Alliance (KEPSA) – Gender and SMEs.

Climate change leadership takes bravery, courage and action

November 13, 2021 Melanie Hawken

by Lionesses of Africa Operations Department

At the time of writing, COP26 is into its last days and sadly it is not looking good for any meaningful results. The current feeling is that (non-binding) commitments so far given are driving us to an increase of 2.6 degrees, significantly higher than the 1.5 required to keep the globe relatively stable. The above quote tragically says it all. It is from Philip Davis, the Prime Minister of the Bahamas, one of the many countries on the battle front of Climate Change, as he arrived home disappointed but sadly not surprised by the lack of courage in his fellow leaders. "I invited them to be brave, to be courageous and act…” But as he added: “They don't seem to have any teeth to them.” (here)

5 Visibility mistakes women make in the workplace and how to solve them

November 13, 2021 Melanie Hawken

by Naike Moshi

In today’s competitive corporate world, being good at your job isn’t enough. Women often lose out on opportunities because key stakeholders are unaware of the work they do, even though they are star performers and work very hard.

4 Ways to Start Getting Your Legal Life “Ducks in a Row”

November 13, 2021 Melanie Hawken

by Sinal Govender & Claire Keet

It’s really hard to think and talk about your own death. It’s even harder to take action around preparing for death. You may sign up for life insurance or take out a funeral policy or make lifestyle choices to live a happier, longer, healthier life. But few of us go a step further to create a “when I die” folder - or, as we call it, a life.file - of everything our people will need one day when we’re not around anymore. Unless we’ve experienced a life threatening situation or experienced loss, the concept of death can seem ephemeral. It’s almost like our brains protect us from really engaging with the concept of our own mortality, despite it being a universal certainty for each and every one of us.

Working Moms’ Unite!

November 13, 2021 Melanie Hawken

by Phindile Ndlovu-Tapula

I started the Working Moms’ Club after I had my first baby. It was 11 months after I gave birth. I was doing it, I was a Mom to this incredible human, and I had a tribe of women to thank for my sanity. I had support and advice from loving women who wanted me to thrive. Motherhood felt like second nature and as much I was born to do this, without my tribe, it sure was going to be tougher.

Dark kitchens and the changes in Quick Service Restaurant models

November 7, 2021 Melanie Hawken

Impact Partner Content / Absa

Sluggish growth on the traditional brick n mortar restaurant market is demanding alternative ways of doing business.

The COVID-19 pandemic ushered changes that also fast-forwarded trends on our shores. One trend that is presenting opportunities in the prepared food business is the ‘dark kitchen’ model. Dark kitchen essentially refers to a food eatery that sells meals exclusively through delivery channels for remote consumption, there is no physical dine-in experience.

Business Minded: A Guide to Setting Up Your Mind, Body and Business for Success by Carly A Riordan

November 7, 2021 Melanie Hawken

Book Review

Author and social media influencer, Carly A Riordan, who has just launched her new book, ‘Business Minded: A Guide to Setting Up Your Mind, Body and Business for Success’ believes that it’s possible to turn your creative passion into a successful company. With clarity and approachability, Carly’s book is a complete guide that will teach you how to monetize your creativity with a sustainable operation, helping you to become a happy, healthy, successful, business-minded boss.

Refilwe Sebothoma, a visionary South African entrepreneur in PPE

November 7, 2021 Melanie Hawken

Lioness Weekender Cover Story

PBM Group, a South African high-growth business helping companies to create safe employee work environments

Refilwe Sebothoma, founder of specialist PPE (Personal Protective Equipment) business, PBM Group, in South Africa, a company started in 2014 and today with 2500 employees. As the builder of a growing market-leading business, she continues to grow as a visionary entrepreneur with proven business savvy and qualities. Through such business acumen, she founded her business in an industry monopolized by large, well established business and manufacturing industries, and established it as high-growth start-up that is highly recognized as a valuable business partner. In the past two years, as part of her growth strategy, she has been acquiring business shares in huge businesses which own her value chain.

Chaimaa Elghani, an entrepreneur providing co-working inspiration in Morocco

November 7, 2021 Melanie Hawken

Chaimaa Elghani, founder, GO4Work (Morocco)

Startup Story

The concept of co-working for entrepreneurs is not a new one globally, but in Morocco, Chaimaa Elghani, founder of GO4Work, there was a gap. Today, she is creating an inspirational co-working space for people to develop their entrepreneurial spirit and to network with like-minded people who are all on their own business building journeys.

Joan Mugenzi, a Ugandan entrepreneur coaching people to be the best versions of themselves

November 7, 2021 Melanie Hawken

Joan Mugenzi, founder, Imagine Me Africa (Uganda)

Startup Story

Joan Mugenzi is the founder of Imagine Me Africa, based in Uganda. She is an International Coaching Federation Professional Certified Coach with 385 hours of coach training and over 750 hours of coaching, with a focus on employment transition. Whether a person is getting into a new job, moving into the next opportunity within the organization, grappling with management and leadership transition role, or planning on exiting, Joan enjoys facilitating the conversations. Joan has trained in coaching up to the highest level of coaching (Mastery), and wholly believes in the need for people to experience professional coaching. She is the founding and current president of the International Coaching Federation Uganda Chapter. Her focus is building Africa's coaching hub of choice.

“We can’t get to net zero by flipping a green switch”

November 6, 2021 Melanie Hawken

by Lionesses of Africa Operations Department

…and so said Mark Carney the ex Bank of England Governor, now the UN’s special envoy on climate action and finance (here), and indeed he is right. To save the world; to ensure people continue to have homes, jobs and a future; to allow for a world where crops are not constantly facing drought one day and then hit by flood the next; to ensure that forests continue to provide habitats and local (and global) climate ecosystems - this all requires long, hard work from us all. Just to put it into further context, successive years of extreme weather events have plunged Madagascar into what WFP officials say is the world’s first climate-induced famine. Five years of consecutive drought compounded by sandstorms, as well as cyclones, an invasion of locusts and growing insecurity have created what World Food Program officials call the perfect storm. There is no magical green switch.

Mistakes Companies Make When Recruiting For Board Members

November 6, 2021 Melanie Hawken

by Naike Moshi

Having the right people on your board is absolutely fundamental to ensuring the organization is run effectively and efficiently. As with any recruitment exercise, it is important to consider what role the board members will have, and the skills, knowledge, and experience they need.

Are You a Relationship Master Or a Disaster?

November 6, 2021 Melanie Hawken

by Marjon Meyer

People who are good at relationships are already happy with their lives and don’t expect others to make them happy. People who are good at relationships are living happy, fulfilled lives before they even enter into a relationship. They bring their happiness into the relationship, instead of extracting happiness from the relationship.

Why Boundaries Are About Saying Yes!

November 6, 2021 Melanie Hawken

by Ashika Pillay

What happens when you hear the word boundary? Most people feel a sense of contraction. A feeling of resistance. We feel that a boundary means “no”. Because we wish to be liked, and to please others, setting boundaries can feel like we are pushing others away, and that we are being selfish.

Investing in Yourself

November 6, 2021 Melanie Hawken

by Thembe Khumalo

What comes to mind when you think about investing in yourself? Is it items that require serious expenditure, like an additional tertiary qualification, a new computer or a trip to an out-of-town conference? Or do you think about simpler things like a scented hand cream, a series of therapy sessions or a short online course? Whichever category your idea of investment is in, investing in ourself means you are foregoing other things to create value for yourself - and usually in a way that will enable you to learn, grow and improve your output.

Rebecca Tshuma, a South African agripreneur with a big growth vision

October 31, 2021 Melanie Hawken

Rebecca Tshuma, founder, Becks Foods (South Africa)

Lioness Weekender Cover Story

Becks Foods, building a reputation for supplying fresh, healthy produce direct from the farm.

Ensuring food security and continuity of the agri value chain is important in South Africa and globally, and for agripreneur Rebecca Tshuma, founder of high-growth business, Becks Foods, that is her inspiration. She is building a reputation for supplying some of the freshest, healthiest produce direct from the farm. From major food retailers to the hospitality industry, commercial customers look for reliable, high quality, fresh produce suppliers to meet their needs, and Becks Foods is growing to be there for them.

Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups by Carolyn Byron Lowe

October 31, 2021 Melanie Hawken

Book Review

Digital marketing expert and author of the new book Business Growth Do's and Absolute Don'ts, Carolyn Byron Lowe, says it’s the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure.

Meet Mozambique's women entrepreneurs who are showcasing the country's unique business offerings

October 31, 2021 Melanie Hawken

In Focus / Mozambique

Like countries across the African continent, Mozambique is emerging from the impact of many challenges over the past two years, including the COVID-19 pandemic and the resulting economic downturn. But those challenges have spurred on women entrepreneurs in the country who want to create businesses that can help them to better weather the social and economic storms going forward. What each of these women entrepreneurs share in common is a passion for the businesses they are creating, ambition for the brands they are launching, and a desire to create opportunities and jobs for local people. These true Lionesses of Africa are not just showcasing their own unique products and services to the world, getting consumers interested in buying what they have to offer, but they are also putting Mozambique on the map and stimulating interest from across the continent.

Why You Should Hire for Skills Not Talent, and the Stigma of Mental Health

October 31, 2021 Melanie Hawken

by Paula Quinsee

Talent Management has been a focus for quite some time now, but what we’re really implying is that a candidate needs to have the knowledge, skills and abilities to do the job perfectly from day one. (i.e. a self-starter that can hit the ground running). Instead, what we really need to be looking for is not only does a person already know how to do something, but can they also learn it? How flexible and adaptable are they to learning new things whether that be skills, systems or ways of working?

Lioness Launch / Africa’s luxury jewellery brand, Adele Dejak, launches its new Malaika Collection

October 30, 2021 Melanie Hawken

Lioness Launch

Adele Dejak, the brand, is an authentic jewellery and fashion accessories brand that offers a direct access to the true premium African experience. Founder Adele Dejak has built a powerful brand over the years, globally renowned for creating a wide variety of lovingly designed and handcrafted pieces including bracelets, earrings, necklaces and handbags. Every piece tells a story and is inspired by African textiles, cultures and traditions, with everything being produced directly in the Adele Dejak studio in Kenya or through collaboration with an established network of partners. On 5 November 2021, Adele launches the inspirational new Malaika Collection, a new capsule collection of jewellery and accessories for the modern warrior man and woman.

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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