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Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups by Carolyn Byron Lowe

October 31, 2021 Melanie Hawken

Carolyn Byron Lowe

Book Review

Digital marketing expert and author of the new book Business Growth Do's and Absolute Don'ts, Carolyn Byron Lowe, says it’s the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure.



Digital marketing expert and author of Business Growth Do's and Absolute Don'ts, Carolyn Byron Lowe, has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She’s seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. Now, in her new book, Carolyn shares her most valuable takeaways from nearly three decades of experience. She helps you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With insight on growing your Amazon or online business, you’ll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.

Author Quotes

I dedicate this book to every founder, inventor, and entrepreneur who has ever doubted themselves. I truly hope my twenty years of success and failures help you.

I don’t have to tell you how important it is for your business to actually make money -- getting to your first million, after all, opens so many doors (from investors, in particular). 

If you’re trying to increase profitability (and who isn’t), make sure you know your numbers, so you can acquire as many customers as possible at as low a cost as possible.

About the author

Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, Email Marketing and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads. Carolyn’s goal is to help 1000 brands grow profitably. So far, they have helped nearly 200, so she is 800 away from retirement! Prior to founding ROI Swift, Carolyn ran Global marketing and events for an NPD company and consulted for many brands including DirecTV, Callaway Golf and others, and prior to that, she held a variety of marketing leadership positions at Dell, Inc.

Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. She lives in Austin, TX and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.

www.roiswift.com


Why LoA loves it…

Every woman entrepreneur wants to grow her business, but aspiring to growth and actually making it happen are two very different things. It takes knowledge, customer insight, practical expertise to make the transition from a good business to a great business in growth mode. Carolyn has written this book as a supremely practical guide to what you should and shouldn’t do when it comes to developing and implementing your growth strategy. This is a great read for those women entrepreneurs who are serious about growth and want to learn from those who have been there and got the T-Shirt already. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
← Rebecca Tshuma, a South African agripreneur with a big growth visionMeet Mozambique's women entrepreneurs who are showcasing the country's unique business offerings →

CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORIES

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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
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Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
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Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing
Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
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Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
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Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking

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