Book Review
Digital marketing expert and author of the new book Business Growth Do's and Absolute Don'ts, Carolyn Byron Lowe, says it’s the question emerging entrepreneurs and burgeoning business leaders ask themselves every day: Am I doing this right? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure.
Digital marketing expert and author of Business Growth Do's and Absolute Don'ts, Carolyn Byron Lowe, has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She’s seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. Now, in her new book, Carolyn shares her most valuable takeaways from nearly three decades of experience. She helps you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With insight on growing your Amazon or online business, you’ll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.
Author Quotes
I dedicate this book to every founder, inventor, and entrepreneur who has ever doubted themselves. I truly hope my twenty years of success and failures help you.
I don’t have to tell you how important it is for your business to actually make money -- getting to your first million, after all, opens so many doors (from investors, in particular).
If you’re trying to increase profitability (and who isn’t), make sure you know your numbers, so you can acquire as many customers as possible at as low a cost as possible.
About the author
Carolyn Lowe founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, Email Marketing and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads. Carolyn’s goal is to help 1000 brands grow profitably. So far, they have helped nearly 200, so she is 800 away from retirement! Prior to founding ROI Swift, Carolyn ran Global marketing and events for an NPD company and consulted for many brands including DirecTV, Callaway Golf and others, and prior to that, she held a variety of marketing leadership positions at Dell, Inc.
Fun facts about Carolyn: She once won $10,000 on the radio and wished she saved it to invest in Google or Amazon two decades later. She lives in Austin, TX and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.
Why LoA loves it…
Every woman entrepreneur wants to grow her business, but aspiring to growth and actually making it happen are two very different things. It takes knowledge, customer insight, practical expertise to make the transition from a good business to a great business in growth mode. Carolyn has written this book as a supremely practical guide to what you should and shouldn’t do when it comes to developing and implementing your growth strategy. This is a great read for those women entrepreneurs who are serious about growth and want to learn from those who have been there and got the T-Shirt already. — Melanie Hawken, founder & ceo, Lionesses of Africa