“Inopem me copia fecit!”, or abundance makes me poor

November 28, 2021 Melanie Hawken

by Lionesses of Africa Operations Department

Without doubt the greatest playwright this world has ever known, not least because his plays delve deep into the psyche of the human mind and thereby stay relevant for all age, William Shakespeare knew a thing or two about decision making and their consequences, intended or otherwise. From the horrific decision by Macbeth to kill the King; to the indecision of Hamlet fighting with his thoughts and morals (to kill the King); to the madness of King Lear following his insistence that his Daughters tell him which loves him more; to the jealous decisions of Othello utterly convinced that his wife is cheating on him; to the horrific unintended consequences of Romeo and Juliet, with both dead in the end (he wrote so many incredible plays, we should perhaps stop there!). But decisions rule our lives.

Real Power is Personal Power

November 28, 2021 Melanie Hawken

by Thembe Khumalo

Here’s a quick story. It's about a young women called Lerato who had a very successful career, following an equally successful time at Harvard Business School. She had made a name for herself working in some of the most exciting, sexiest organisations on the continent - starting at Jumia, moving on to MTN, working closely with Dangote himself, promoted to the C Suite at Coca Cola. She was a devoted and loyal executive - and she had the salary, perks and power to reflect this. She joined a fashionable, but credible church where she quickly became a deaconess. People wanted to hear from her. Doors opened magically in her wake. She felt powerful.

4 Ways to Make a Good First Impression

November 28, 2021 Melanie Hawken

by Clementina Busayo

Has anyone ever asked you after you became friends what your first impression about them was? A friend asked me, and the truth is I didn't give an answer because I couldn't remember what our first meeting was? Blame it on me for not being observant or on him for not being impressionable.

Up at 3

November 28, 2021 Melanie Hawken

by Brigette Mashile

It is 5 minutes to 3am and I’m up. I have taken a shower; made tea and I am writing. Not one thing seems wrong with all of it, I am happy in this moment. I have trained my brain to believe that somewhere in the world it is midday, and they are making lunch! The only reason it is night is because the sun is on the other side, so honestly it could be day here too now…no? Ok, fine, you may sleep but let me be.

How to Lean Out Your Recruitment Process

November 28, 2021 Melanie Hawken

by Naike Moshi

Is your recruitment process costing you excess time and money? Here are 5 ways you can 'lean out' your recruitment process to get better results.

Shaquila Antonio, a Mozambican entrepreneur passionate about baking creative cakes

November 21, 2021 Melanie Hawken

Shaquila Antonio, founder, Confeitando Com Amor (Mozambique)

Startup Story

For all those who have a sweet tooth and love to celebrate every occasion with a beautiful cake, Confeitando Com Amor in Mozambique, founded by creative confectioner Shaquila Antonio, has just what you need. Her cake brand has built up a great customer following in her city of Beira and is set to grow further over the coming years.

Lorna Mashiba, an entrepreneur with a vision to become Tanzania’s leading art gallery

November 20, 2021 Melanie Hawken

Lorna Mashiba, founder, Rangi Gallery (Tanzania)

Startup Story

Lorna Mashiba is the founder of Rangi Gallery in Tanzania, a virtual platform that connects African artists to Intercontinental art enthusiasts. As the founder of Rangi Gallery, she aspires to grow, empower and transform local talent beyond its borders.

Lioness Launch / Award-winning South African upcycling design company, Lilly Loompa opens ‘first of its kind’ concept shop

November 20, 2021 Melanie Hawken

Lioness Launch

South African upcycling design company, Lilly Loompa, founded by the talented eco-designer Lizl Naude, opened its ‘first of its kind’ concept shop on 17 November 2021 in Paarl, Western Cape. Known for celebrating the possibilities of upcycling waste, Lilly Loompa is known far and wide for its quirky, upcycled décor items. But more than that, Lizl herself is known for her purposeful and environmentally-consciousness approach to design. A great example of this can be seen in the launch in 2020, during the pandemic, the “My Africa Lap Desk”, currently the brand’s most popular product and made with discarded, waste material.

If you live in a world where you don’t need ramps, you simply do not notice

November 20, 2021 Melanie Hawken

by Lionesses of Africa Operations Department

The above powerful photo of Sázia Sousa, in her words “a proud member of Lionesses”, the General Director of Technoplus, Lda, Mozambique (here), taken by the brilliant Giulia Bosis, says it all for what we are, as she says:

“A note for the International Women Entrepreneur's Day:

Be a # woman and be a # entrepreneur! I have this photo as a symbol of much that I have achieved so far. And for all women I scream: We do not want to be equal to men. We do not want to stop taking care of the house or the children. We just want them to stop looking at women as a being incapable of opinion, intelligence, and strength. We want to stop conditioning our life to a successful marriage. We want to continue being women, but above all, we want to be human beings able to help our community.”

The Expecting Entrepreneur by Arianna Taboada

November 20, 2021 Melanie Hawken

Book Review

In her book, The Expecting Entrepreneur, parental leave consultant Arianna Taboada asks women entrepreneurs a key question - your life is baby-ready, but did you baby-proof your business? She knows that when you’re the boss, planning for much-needed parental leave, making money, and the survival of your business can feel overwhelming. You deserve to recover from childbirth and transition into this new chapter without the stress of work. The Expecting Entrepreneur shows you how to design a parental leave that works for you, your family, and your business, without having to sacrifice your entrepreneurial success.

Survey: The Online Experience in the Deaf Community

November 20, 2021 Melanie Hawken

by Thuli Zikalala

Happy creative, a marketing agency based in the UK, reveal that market research is a crucial part of any business. Although businesses may think they know who their target market is, after some research, they are often surprised – and pivot their strategy to match the data collected. Here are three benefits of conducting market research they mention.

Buyer Personas, Buyer Profiles & How to Get In Front Of Your Ideal Buyer

November 20, 2021 Melanie Hawken

by Nkemdilim Uwaje Begho

There is plenty of evidence that shows the ineffectiveness of digital marketing, but at the core of this supposed evidence is businesses having a poor understanding of their ideal buyers. This poor understanding results in poorly crafted and presented messaging or content which literally makes your prospective ideal buyer switch off on you and all your marketing.

It’s time to develop a powerful personal brand

November 20, 2021 Melanie Hawken

by Lori Milner

“A brand for a product is like a reputation for a person” - Jeff Bezos

Why do brands spend what they do on advertising and marketing? Of course it’s the obvious essentials like profit and growth, creating social impact but really it comes down to creating loyal fans. It’s the same with your personal brand.

Cheat Days

November 19, 2021 Melanie Hawken

by Emily Kandanga

Committing to a healthier lifestyle often requires giving up some of your favorite sweet or fried treats, that won’t help you with achieving your overall goals. Undoubtedly this is one of the biggest challenges you will face along your journey, because it requires you to give up on food that you actually love and enjoy eating.

Lioness Launch / South Africa’s Blazing Moon Corporate Training launches new Video and E-Learning programmes

November 14, 2021 Melanie Hawken

Brenda MacLaren, founder, Blazing Moon Corporate Training (South Africa)

Lioness Launch

These days, the need for virtual training and development services to supplement those that can be obtained by in-person programmes, has never been greater. In South Africa, Blazing Moon Corporate Training, founded by entrepreneur Brenda MacLaren, is a SETA accredited business that offers blended learning solutions. The company has developed a range of Video and eLearning programmes that are launching in the first quarter of 2022. The company has been a long standing training provider since 1999. It is accredited with the MICT SETA for its IT courses and the Services SETA for all its soft skills training courses, as well as being a registered training provider with COMENSA (Coach and Mentors of South Africa). The company offers both short skills programmes and learnerships that can be conducted in live online sessions and also facilitated in classroom sessions.

Harnessing Stress by Kathy Mann

November 14, 2021 Melanie Hawken

Book Review

Stress expert Kathy Mann believes that stress is not something that can be dominated, suppressed or avoided, and in her book Harnessing Stress, she shows us how it’s possible to learn to live with it and harness it for good. Kathy says that by understanding the way our brains and bodies react in supporting us through stressful situations, we can learn to embrace stress and to use it to our advantage, in life and in business.

Taíla Carrilho, a creative Mozambican entrepreneur with a passion for design

November 14, 2021 Melanie Hawken

Taíla Carrilho, co-founder, Ruum Gallery & founder, Atelier Taila Carrilho (Mozambique)

Startup Story

Many entrepreneurs are born to create, and in Mozambique, Taíla Carrilho, co-founder of Ruum Gallery and founder of Atelier Taila Carrilho, is one such person. Her design talent has led her to co-found a creative gallery to showcase handcrafted design objects, and also her own fashion atelier.

Rumbidzai Matemachani, a Zimbabwean entrepreneur building a unique footwear and accessories brand

November 14, 2021 Melanie Hawken

Rumbidzai Matemachani, founder, Rungano Rwedu (Zimbabwe)

Startup Story

For lovers of eye-catching luxury fashion accessories and footwear, look no further than Rungano Rwedu in Zimbabwe, founded by Rumbidzai Matemachani. Her creative talent, combined with some of the finest specialist training in footwear and accessory design and manufacture in Italy, led Rumbidzai to launch her own brand back in her home country of Zimbabwe.

Eva Muraya, serial entrepreneur, brand innovator, and women’s champion

November 14, 2021 Melanie Hawken

Lioness Weekender Cover Story

BSD Group, a regional award-winning brand strategy and communications company based in Kenya

Eva Muraya is the Founder and CEO of BSD Group, a regional award-winning brand strategy and communications company based in Kenya. It comprises four companies: Brand Strategy & Design Limited, Avid Public Relations Ltd, Whiteboard Advertising Limited and Brandquad Africa Limited, a knowledge sharing and talent development consultancy. Eva is an entrepreneur widely known in marketing and communication circles as a brand innovator and builder, with at least twenty years now in her crown. She has most recently gained attention as an advocate and champion for inclusivity and growth of women markets. She is a co-founder of the Kenya Association of Women Business Owners (KAWBO) and is currently a Director at the Kenya Private Sector Alliance (KEPSA) – Gender and SMEs.

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