by Catia Mondlane, Founder Estética & Cosméticos
When I decided to open a natural cosmetics firm, I was aware that I really had to study and understand at all levels what I was getting myself into. Merely absorbing what people say or think about a certain product they’ve used or had previous unpleasant experiences with wouldn’t get me as far as I wanted. Without discarding how important those were and how they could influence the business’s progression, I really needed to deepen many aspects of each market to bring the ideal visionary concept to life.
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