by Lionesses of Africa Operations Dept

Without doubt the above is a beautiful picture from the UN Economic Commission for Africa’s recent publication entitled: “Increasing women’s access to capital critical in Africa’s fight against poverty.” Sub-titled: “Women entrepreneurs continue to face greater barriers to accessing financing for their businesses”, see here.

By the Lionesses of Africa Operations Dept

March 10th was a big day in Europe. On that day the EU Sustainable Finance Disclosure Regulations came into force, requiring “…investment funds to show how sustainability risks are incorporated into their investment decisions. This applies not only to fund managers, financial advisers and many other regulated firms in the EU, but also to non-EU [finance] managers marketing into the EU.”

by the Lionesses of Africa Operations Department

We have to immediately state (for those of a fearful nature) that the Lioness cub in the above incredible picture by Sarah Skinner that won the Comedy Wildlife Photograph of the Year 2019, did survive unhurt (somehow!). But it shows clearly that for all of us there are differing levels of understanding and appreciation of risk, in this case both for the cub and for the unsuspecting male who would assume that no one is that daft. As Einstein would agree, Risk is Relative! (Feeling brave? Zoom in and see those claws!)

by the Lionesses of Africa Operations Department

We have discussed the issues with male dominated finance previously (here) and how imbalances built into applications affect women (as Ai is sadly beginning to show us). Although it is great news that more women are being invited onto bank’s boards, until the Credit and Risk committees and their ‘tick boxes’ are redesigned to remove this strange but deep held belief that women’s businesses are more risky, we shall continue to hear the complaints from many who have raised funding ‘to invest in women’s businesses’ that they have searched high and low, yet been unable to find enough women in which to invest. As the AfDB’s Dr Jennifer Blanke said at the The Global Gender Summit 2019, Kigali: “We know that women are a good bet. We know they pay back. We know they run excellent businesses – and yet they are not getting financed” (here).

From the Lionesses of Africa Operations Dept

The Lionesses of Africa has a user community of over 1.1 million inspirational African Female Entrepreneurs owning and running businesses from all countries of Africa, from SME’s to large multinationals, employing thousands…and across all industries. We even have an ever growing membership in the Diaspora such as the US - currently above 100,000.

From the Lionesses of Africa Operations Dept

So as we turn into the home stretch we have these left:

• The Product

• The Customers

• Business Model

• The Marketing Plan

• The Ask

• The Team

• and finally

• Company Overview

• Mission/Vision of the Company

From the Lionesses of Africa Operations Dept

Continuing our look at Pitch Books we again break them down into bite-sized chunks… Last week we looked at what grabs the attention of any potential Investor: The Problem, The Solution, and The Competition.

From the Lionesses of Africa Operations Dept

Our Head of Finance (HoF) was in an excited mood and called us in to watch an interview from Stanford University with Marc Andreessen (founding partner of the massive and highly successful USA VC firm A16Z). One hour later and shocked, we began to realize why this was so important. A16Z look at 3,000 of the 4,000 startups in the USA searching for VC funding each year in A16Z’s sectors. Of those they only look at 200 in depth and of those they only invest in about 20 a year.