by Lori Milner: author, entrepreneur, thought leader and founder of Beyond the Dress
I was listening to an interview with Essentialism author, Greg McKeon. He shared an interesting story of how he was in a fancy dress shop looking for a Halloween costume recently. He tried on a Star Wars Storm Trooper outfit and when he was looking in the mirror he remembered a significant childhood memory of him and his older brother as kids. His brother told him ‘You know you have really made it when you can buy your own Storm Trooper outfit’ (he was an avid Star Wars fan). Greg realized that the only reason he had this outfit on was because of the subconscious meaning behind it. But more interestingly, he recognized he didn’t want this outfit. It meant nothing to him, the only reason he had it on was because of his brother.
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