by Tatenda Rungisa
Digital marketing is simply using digital ways to connect with different parties. Digital marketing encompasses websites, online brochures, bulk emails and so much more. For female entrepreneurs, digital marketing is advisable as it is more convenient, fast, and reaches larger groups of people rather than the traditional ways of marketing. So, what are the basics to kick off a digital marketing campaign?
Website creation
Creating a website is how one can show products or services. A website is where one can showcase products and services in full and grow a client base. It is important to create a clean and crisp website, which is also responsive, and at the same time communicates the vision of the organisation. The website should act as a face of the organisation, where one can get all the information needed. Feedback is also important from clients, therefore it recommended to publish a few customer reviews on the website.
Social Media Channels
Women are born more social and they spend much more time than men on social media channels like Facebook, Twitter, WhatsApp, and LinkedIn. These are exactly the channels where a good client base can be derived from. Using such platforms for marketing is more convenient for female entrepreneurs, even for a start-up business, as it can be done from home and is cost effective.
Email Marketing/Bulk emails
Everyone uses emails as a means of communication, and getting involved in email marketing will aid in promoting products and services in a much faster and more convenient manner. When one is using emails, issues to do with lengthy content should be looked at critically, as the message should be very clear and inviting. \
Digital marketing can create great new business opportunities, as well as connections. The main advantages of using digital marketing as a female entrepreneur are:
Growth
Everyone uses social media and spends almost every day on social media. An entrepreneur can use such platforms to grow the business and ensure products or services reach out to the target market. In comparison with traditional marketing methods, digital marketing is faster and cheaper, and these two aspects alone will also enable the company to grow.
Cost Effective
Being a start-up involves managing the limited resources one has. Digital marketing enables entrepreneurs to reach out to many customers at the same time, and also within your budget. When coming up with a marketing strategy, it is prudent to look at the cheapest and most convenient ways of marketing.
Brand management and visibility.
The more visible and well managed your brand is, the more it will attract clients. The attraction will only occur if the brand is visible on those platforms where the target market is present. A positive and favourable review left by a satisfied customer creates an interest on the part of potential new clients, who then immediately want your services and products.
Measurable results.
We now live in the age of data and information. So with online marketing, you can analyze results and data on the strategies you developed online. By analyzing this data, you can better understand your customer’s choices.
Digital marketing is most suitable to use in our environment as entrepreneurs, and flexible enough to ensure we can achieve a work-life balance.
Tatenda Rungisa is a 25 year old based in Bulawayo, Zimbabwe. She holds a Bsc Honours in Human Resources Management, Certificate in workplace collaboration and development, certificate in management strategies for people and resources and certificate of completion in the growth mind-set speakers training. She is a Human Resources Practitioner by profession, motivational speaker, blogger and columnist in a local newspaper. She also co-founded Twin-Connect Solutions which is a youth driven organization led by young females based in Zimbabwe and South-Africa. She is passionate about writing, women empowerment and community work.
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