Book Review

If you and your business need to take a new product launch from zero to sixty in no time flat, then you need to get some essential insights from The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Mary Sheehan. Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.

Book Review

As a seasoned coach in the online space, Dr Kimberly Olson, author of the new book Unleashing HER: Redefining Success for Female Entrepreneurs, saw a trend emerging. She noticed that women were setting unrealistic expectations for themselves and getting stuck in the comparison game. In order to truly shift this paradigm, she decided to gather 40 amazing female entrepreneurs together in one book so they could share their stories of what unleashing your potential can look like.

Book Review

When Black Women Rise by author and entrepreneur LaTresse Snead is the very personal story of a visionary entrepreneur and nonprofit leader who overcame her fears and dared to dream big. And—despite all the odds and statistics—won. Today, LaTresse is the CEO and founder of Bonsai Leadership Group and is a premier executive coach for nonprofit leaders. She helps her clients navigate leadership and reach their boldest goals.

Book Review

If you are struggling with brand visibility and getting your business found online by potential customers, then help is at hand in the new book Fighting Visibility: The Mindset and Strategies to Getting Your Business Found Online by Christine M Jerry. Her new book will show you how to conquer the fear of being seen and the foundational strategy of getting your business found online.

Book Review

For all those woman entrepreneurs who are battling with the challenge of how to deal with the naysayers in life and business, Cynthia Nelson’s book, I Didn't Get Here by Taking NO for An Answer, is one to both inspire and learn from. This is an autobiographical story of Cynthia’s journey as an entrepreneur and her mindset of overcoming adversity and turning "no" into "yes." She shares her personal story of being told "no" many times but never letting it define her or limit her potential. She illustrates the importance of controlling one's own thoughts and energy, and not waiting for others to validate their dreams. At the end of the day, Cynthia encourages women to create their own "yes" and take control of their lives.

Book Review

As a woman entrepreneur, if you are constantly battling time to get things done, then author Megan Flatt, believes it’s time to get Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better, the title of her new book. She believes that you don’t need more time, what you actually need is more focus. In her new book she shows how women business builders can move from Hustle Culture in their lives, to a more results driven Focus Culture - it makes for fascinating reading.

Book Review

In her new book, Originate, Motivate, Innovate: 7 Steps to Building a Billion Dollar Network, entrepreneur Shelly Omilâdé Bell delivers an honest and engaging discussion of how to think differently about getting your business funded as a female entrepreneur of color. She demonstrates how to overcome intimidation and imposter syndrome to chart a new and exciting path.

Book Review

Your product is great. So why is marketing it so hard? Authors Georgiana Laudi and Claire Suellentrop have the answers, and importantly the solutions, in their new book, Forget the Funnel: A Customer-Led Approach for Driving Predictable Recurring Revenue. They understand that many companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains...lumpy. Slow. Frustratingly inconsistent. If this sounds familiar, the problem isn't you or your ideas; it's that you're guessing at what resonates with your target customers.

Book Review

According to Marcia Barnes, author of Here We Grow, she believes the secret to growing your business is simple - invest in marketing that works. She encourages you to step away from viewing marketing as a cost center that drains money from annual budgets and delivers unreliable results. Instead, she believes it’s really a burgeoning profit generator that can power growth and abundance in every aspect of your business. But only if you do it right.

Book Review

Melissa Houston, author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business, believes it’s time for you to own your financial power and learn to make smarter, and more profitable, business decisions. Let’s start with a question… Do you know why 82 percent of new businesses fail? Poor money management. To focus on profit and wealth building, entrepreneurs need to become confident about understanding their business finances as well as their ability to manage them. Everything in business affects your bottom line, as do all your decisions. You need to take ultimate responsibility for the financial future of your business—you need to become cash confident!

Book Review

In her new book, The Business Transition Handbook: How to Avoid Succession Pitfalls and Create Valuable Exit Options, author and entrepreneur, Laurie R Barkman, asks you to consider a key fact - 100% of owners will leave their business one day, but few are prepared. The question she asks is, are you prepared? When you’re ready to sell, the company may not be sell-ready–leaving you out of time and unrewarded. Most entrepreneurs are too busy to begin thinking about the end. But you may be leaving money—and your happiness—on the table. It’s crucial to start planning for your transition, whether it comes next year or in a decade.

Book Review

If you are a female founder, in need of investment to start or scale your business – and struggling to get it, author and entrepreneur, Julia Elliott Brown, says ‘You’re not alone.’ In her book, RAISE: The Female Founder's Guide To Securing Investment, she says that when it comes to funding, female founders are seriously up against it. In the pale, stale and male world of venture capital, less than 2 per cent goes to businesses led by women. But Julia says, it can be done.

Book Review

Donna Griffit’s new book ‘Sticking to My Story: The Alchemy of Storytelling for Startups’ answers one of the big challenges for startup founders. You dream of standing in front of a group of investors pitching your startup while they shower you with money and praise. The reality, unfortunately, is vastly different as most founders fail to raise capital from venture capital firms or angel investors. A lot of this is down to an underwhelming pitch in a crowded sea of startups. Donna has a solution by learning the alchemy of storytelling.

Book Review

If you want to know how to protect your assets, from your brand, to your customers, to your cash flow, then Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration by Stacy Igel is a great read. This book will walk you through the highs and lows of creating a business: how to rise up from the midst of discouragement, what it’s like to hire and fire employees, collaborations with celebrities and philanthropic organizations, and the rollercoaster ride of making deals and partnerships.

Book Review

Lilian Okech is the author of The Spirit of Warriors, a book about how a young woman draws from her experience as a refugee and designs a successful life. She shares how she spent the first 15 years of her life in a refugee camp in Uganda, and her journey to the United States. She also shares how she survived sickness as a child, sexual abuse, constant hunger, and forced marriage to become a successful entrepreneur. This book will excite, inspire and most importantly help you to truly cultivate the spirit of a warrior.

Book Review

In Twelve-Minute Risk Management: Strategies and Tools Small Business Owners Need Right Now to Navigate Today's Business World, author Ivy Walker reminds us that 70% of small businesses will fail within the first ten years. She says that with threats to small businesses multiplying daily, you can't afford to put your head in the sand and hope for the best. But with limited time and resources available, how and where do you begin to mitigate and manage your business risk?

Book Review

If you are struggling to maintain your motivation levels and reach your entrepreneurial goals, then the new book from psychologist Ayelet Fishbach, Get It Done: Surprising Lessons from the Science of Motivation, is a great read. Discover a compelling framework for setting and achieving your goals from a psychologist on the cutting edge of motivational science.

Book Review

If you currently wonder if you are running your business, or your business is running you, then you need to read Kate Dixon’s book, Name Your Price:  Set Your Terms, Raise Your Rates, and Charge What You’re Worth as a Consultant, Coach, or Freelancer. Too many consultants, freelancers, coaches, and service providers rely on gut feelings and the rumor mill to make pricing and terms decisions for their businesses. If that’s you, then you already know those strategies don’t work – they can prevent you from earning what you’re worth, keep you up at night, and may even get you into situations that can threaten the health of your business. But you can do better. 

Book Review

Resilience is a key requirement in the life of any woman entrepreneur, and Kim Hayden, author and editor of the new book, Resilient Women in Life and Business, has some great insights to share on the subject. The book features insights and stories from 18 highly successful business women from around the world who share their current best thinking about life and business; and the importance of cultivating resilience.

Book Review

Alexandra N Nolan, entrepreneur and author of The Unconventional Entrepreneur: Launch a Successful Business & Live the Work-Life Dream, welcomes you to the spontaneous world of the Unconventional Entrepreneur! Alexandra was in her mid-20s - making a great salary - traveling all over the US. She really couldn't have had a better job, from what it looked like on the outside, but deep down she just knew that there was something more she was meant to do. Her book is the story of the journey to becoming an Unconventional Entrepreneur.