Book Review
Melissa Houston, author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business, believes it’s time for you to own your financial power and learn to make smarter, and more profitable, business decisions. Let’s start with a question… Do you know why 82 percent of new businesses fail? Poor money management. To focus on profit and wealth building, entrepreneurs need to become confident about understanding their business finances as well as their ability to manage them. Everything in business affects your bottom line, as do all your decisions. You need to take ultimate responsibility for the financial future of your business—you need to become cash confident!
Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business by Melissa Houston is a roadmap to becoming a financially savvy business owner. It will take you through the no-nonsense 5-Step Cash Confident Framework and unpack money management 101 in clear, easy-to-follow steps to prime you for success. In this book, you’ll learn:
How to think about money in your business.
How to create a financial plan for your business.
How to set up a money advisory board.
How to beat CEO imposter syndrome.
How to recognize your business’s financial strengths and weaknesses.
How to put profit ahead of all else.
You will appreciate the shoot-from-the-hip advice, easy-to-understand definitions of financial terms, practical step-by-step implementation of strategies, and overall guidance. By learning how to approach your business finances with gusto, getting smart about money, and gaining a healthy growth mindset, you can go from confusion and cash flow issues to making money work for you.
Author Quotes
Your business cash flow is like your oxygen; it keeps your business alive. You have a healthy cash flow when cash comes in faster than it goes out.
When money leaves your business more quickly than it comes in, you have a cash flow problem. That’s when it’s time to take a close look at your spending and make changes.
As any business owner knows, cash is the lifeblood of any organization. Yet, according to a recent study, 82 percent of new businesses fail due to poor money management. To focus on profit and wealth building, entrepreneurs need to become cash confident.
About the author
Melissa Houston is a Business Finance Coach and the founder of She Means Profit™️ which is a blog, podcast and YouTube channel devoted to business owners who want to increase their profit so that they can get wealthy and increase their personal net worth. With over two decades of experience working with business owners, Melissa is a Chartered Professional Accountant who knows how to help entrepreneurs increase their bottom line. In addition to her work as an accountant, Melissa is also a writer and contributor at ForbesWomen. When she's not busy helping business owners increase the profit in their businesses, Melissa enjoys life with her husband, kids and two dogs.
Why LoA loves it…
Every entrepreneur knows that maintaining a strong cashflow is key to business success, but it can be harder to achieve in practice. That’s where Melissa Houston’s new book Cash Confident is so brilliant. It provides an easy to follow roadmap and helpful guide to becoming more confident about cashflow and achieving both profitability and sustainability for the business. If there is one business book you read this year, it should be this one - your business will thank you for it. — Melanie Hawken, founder & ceo, Lionesses of Africa