Book Review
If you are a female founder, in need of investment to start or scale your business – and struggling to get it, author and entrepreneur, Julia Elliott Brown, says ‘You’re not alone.’ In her book, RAISE: The Female Founder's Guide To Securing Investment, she says that when it comes to funding, female founders are seriously up against it. In the pale, stale and male world of venture capital, less than 2 per cent goes to businesses led by women. But Julia says, it can be done.
In RAISE: The Female Founder's Guide To Securing Investment by Julia Elliott Brown, this pioneering book helps you smash through funding obstacles and fly through your fundraise. Through a tried-and tested five-step process, it shows you how to:
Create a winning mindset and unlock your authentic power
Prepare your financial information and pitch
Build a network of high-calibre investors
Speak their language, meet them confidently and handle gender bias
Negotiate a deal that delivers genuine value for you and your business.
RAISE is the very first book by a woman on securing investment, specifically for female founders. It is packed with real-world case studies of female entrepreneurs who have raised and taken their businesses to new heights. It gives you all the essential knowledge and support you need for yours.
Author Quotes
The journey to get my own high-growth, startup business off the ground and raise investment money was without doubt the toughest adventure of my life - out of which came significant learning and, ultimately, great success.
Female founders are seriously under-represented when it comes to securing investment.
Shockingly, less than 2 percent of venture funding goes to women-led businesses, and more than half of female founders experience gender bias in the fundraising process.
About the author
Julia Elliott Brown is the CEO and Founder of Enter The Arena, and the UK’s leading equity fundraising expert and specialist coach, working exclusively with female founders. With a history of building her own high-growth start-ups across multiple sectors, and having successfully raised millions of pounds in equity finance, Julia has a wealth of expertise in building an investor-ready business. Julia’s been there, done that and has the t-shirt (and scars) to prove it. Her purpose and passion are to bring her wealth of expertise to support female founders on their own journeys to successful equity fundraising and business growth. Julia hosts the Fundraising Stories With Female Founders podcast, is a seasoned keynote speaker at numerous start-up and fundraising events, and speaks regularly in the press, representing the voice of the female founder and levelling the investment playing field. She is a longstanding judge at the Great British Entrepreneur Awards.
Why LoA loves it…
Every woman entrepreneur knows how tough it is to try and get funding for a growth business, particularly on the African continent. You only have to look at the statistics to know how tough it really is. But this situation can only change as more and more women entrepreneurs get themselves and their businesses geared up for successful investment and growth, and importantly, secure that growth funding. Julia Elliott Brown’s book is a wealth of advice, practical information, and guidance for women entrepreneurs looking to make themselves funding ready. This is a must-read and a great resource to keep dipping into on the investment journey. — Melanie Hawken, founder & ceo, Lionesses of Africa