Book Review
According to Marcia Barnes, author of Here We Grow, she believes the secret to growing your business is simple - invest in marketing that works. She encourages you to step away from viewing marketing as a cost center that drains money from annual budgets and delivers unreliable results. Instead, she believes it’s really a burgeoning profit generator that can power growth and abundance in every aspect of your business. But only if you do it right.
In her new book, Here We Grow, Marcia Barnes will show you how to build scalable and repeatable marketing programs that result in transformational change - whatever that may look like for your business. Along the way, you'll get to know Marcia’s business, Valve+Meter Performance Marketing, and her personal story of transformation that took her from poor beginnings to building a marketing methodology that grew one company's annual revenue from $2 million to $440 million. Now she is on a mission to help a hundred companies realize 10x more in business valuation. In her new book, Marcia offers not only her marketing secrets but also sound advice for getting the most out of yourself, your teams, and your business.
Author Quotes
My experiences in life have taught me that while change is inevitable, we all have the power to choose where we go from that turning point.
I discovered that ability, combined with a strong work ethic, has transferred to my business and personal life.
These lessons helped me move from occasional brokenness, poverty, and debt to health, confidence, and success. Because of this, I consistently reinvent myself using these fundamental tools, and I have a passion for helping others do the same.
About the author
As the founding ceo and visionary of Valve+Meter Performance Marketing, Marcia Barnes knows something about leading and serving. Now on a mission to help a hundred companies realize 10x more in business valuation, Marcia continues to build her career on growing businesses across the United States. A farmer's daughter, Marcia learned many valuable skills growing up in rural Indiana. Coupled with her faith, work ethic, and servant mindset, she's learned to reinvent herself. In addition to leading multiple marketing agencies, she is well known for her leadership as President and CEO at Indianapolis-based Defender Direct (acquired by ADT in 2020). Over the course of her 14-year tenure with the company, Defender Direct experienced exponential growth from $2M to more than $400M in annual revenue. In her first book, Here We Grow, Marcia tells how the math-before-marketing model helped scale Defender Direct and how she and her team have used those principles to help hundreds of other businesses. Beyond ROMs and Growth Rate, Marcia recounts how family, bullies, teachers, business partners, and mentors shaped her growth journey.
Why LoA loves it…
Every business needs marketing, but not everyone is a natural marketer, or indeed has the big budgets to spend on making sure their marketing is working optimally for them and getting the desired results. In her new book, Marcia Barnes believes it’s time to find the right marketing formula that will grow your business and transform your future. She brings some strategic thinking to the table, combined with practical advice, guides and information to equip you for a complete rethink of your approach to marketing. Get ready to transform your business and your future with a new marketing formula for success. — Melanie Hawken, founder & ceo, Lionesses of Africa