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the pride of Africa's women entrepreneurs

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Name Your Price: Set Your Terms, Raise Your Rates, and Charge What You’re Worth as a Consultant, Coach, or Freelancer by Kate Dixon

March 12, 2023 Melanie Hawken

Kate Dixon

Book Review

If you currently wonder if you are running your business, or your business is running you, then you need to read Kate Dixon’s book, Name Your Price:  Set Your Terms, Raise Your Rates, and Charge What You’re Worth as a Consultant, Coach, or Freelancer. Too many consultants, freelancers, coaches, and service providers rely on gut feelings and the rumor mill to make pricing and terms decisions for their businesses. If that’s you, then you already know those strategies don’t work – they can prevent you from earning what you’re worth, keep you up at night, and may even get you into situations that can threaten the health of your business. But you can do better. 


In her book, Name Your Price: Set Your Terms, Raise Your Rates, and Charge What You’re Worth as a Consultant, Coach, or Freelancer, author Kate Dixon offers clear methods and easily tailored principles so you can focus on what’s important to you – running your business with resounding success. With Name Your Price, you’ll learn:

  • How to set your core pricing structure based on proven models used by top freelancers and consultants 

  • How to identify risks and build them into your pricing model

  • How to set terms and write agreements that benefit you and your clients — and protect your time

  • How and when to negotiate with clients and how to have tough conversations

  • When to adjust your pricing and how to do it smoothly

  • When to say no to clients and how to do it gracefully

  • How to set the tone and teach clients how to treat you

  • How to shift your mindset and get out of your own way

  • And how to put it all together so you can move forward with confidence

Discover simple and powerful ways to take the lead in your business to get more growth, more energy, and more satisfaction. Author Kate Dixon’s clients use these principles to run profitable and fulfilling businesses – now you can, too. You’ve done the work. You’ve built your brand. Now Name Your Price!

Author Quotes

When you think of all the exciting reasons you went into business for yourself, figuring out your pricing and business terms probably aren’t the first things on your list. Or even on your list! But maybe they should be.

You may not realize the benefits of having certain terms or practices or pricing in place until you’re in an uncomfortable situation. This book will help you learn best practices and teach yourself how to head off some of the worst mistakes - before you make them.

If you are a freelancer, consultant, coach, or any other service provider with your own business, I wrote this book expressly with you in mind.

About the author

Kate Dixon is the Principal and Founder of Dixon Consulting, a leadership development and total rewards consultancy that specializes in salary negotiation coaching, service pricing advice, compensation solutions, as well as workshops and teambuilding for organizations of all sizes, from startups to Fortune 100 companies. Kate’s passion is helping diverse leaders around the world accelerate their results to become more successful and more fulfilled. She's the mom of two (plus her little dog), and lives in Portland, Oregon with her husband.

www.katedixon.org


Why LoA loves it…

One of the challenges we hear spoken about by women entrepreneurs in our Lionesses of Africa community most often is around setting and negotiating pricing with customers. Often it doesn’t come naturally for many women business owners, and as a result, they tend to under price, under value, and as a result, under perform when it comes down to achieving profits. This is a great read for all those who struggle with pricing and negotiating with their customers. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i
Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Dokmai Rwanda

Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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