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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

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Sticking to My Story: The Alchemy of Storytelling for Startups by Donna Griffit

April 23, 2023 Melanie Hawken

Donna Griffit

Book Review

Donna Griffit’s new book ‘Sticking to My Story: The Alchemy of Storytelling for Startups’ answers one of the big challenges for startup founders. You dream of standing in front of a group of investors pitching your startup while they shower you with money and praise. The reality, unfortunately, is vastly different as most founders fail to raise capital from venture capital firms or angel investors. A lot of this is down to an underwhelming pitch in a crowded sea of startups. Donna has a solution by learning the alchemy of storytelling.


What if you had the tools and knowledge to create an investor pitch that is both compelling, motivating and, most importantly, gets results? Sticking to My Story: The Alchemy of Storytelling for Startups by Donna Griffit gives you the toolbox you need to make that pitch of yours count. Tim Draper called this book the new bible for startup founders for a reason. It’s the A-Z recipe for how to create a powerful pitch deck with all the right ingredients. Filled with helpful tips and fascinating stories of what worked and what failed abysmally, peppered with insightful quotes from some of the biggest names in Silicon Valley.

Sticking to My Story: The Alchemy of Storytelling for Startups will take you step by step through:

  • What investors talk about after you leave

  • The 10 biggest mistakes startup founders make

  • What must be in a pitch deck

  • Fundraising silicon valley style

  • And most importantly, how to craft your own story-led pitch deck that gets results

Author Quotes

Everyone has a story. There are no boring stories – it’s just information piled up in layers obscuring the beauty of the story. I’m just here to help you peel the layers away, and shine your story to a gorgeous hue.

I believe that everyone has a special gift, a talent, something that’s as unique to them as their laugh, their fingerprint, the way they walk. Mine happens to be storytelling.

I’m honored and humbled to be working with companies that are truly changing the world and excited to have a part in their journey.

About the author

Donna is a gifted Corporate Storyteller who has worked globally for over 16 years with Fortune 500 companies, Start-Ups and investors in a wide variety of industries. She has consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages. Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive results. Through her guidance, clients have raised over a billion dollars.

www.donnagriffit.com


Why LoA loves it…

At Lionesses of Africa, we share a passion for harnessing the power of storytelling to get our businesses, seen, heard and importantly resonating with potential customers and investors. So we love Donna Griffit’s new book ‘Sticking to My Story: The Alchemy of Storytelling for Startups’. It is a great resource for all those entrepreneurs who struggle to get their message to land with those who count. Donna shares her extensive expertise on how to tell your story in the most powerful way, and as a result, to stand out in the crowd. This is a must-read book if you are struggling with your pitch technique and want to get better at it. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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