Book Review
If you and your business need to take a new product launch from zero to sixty in no time flat, then you need to get some essential insights from The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Mary Sheehan. Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.
Mary Sheehan, author of The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win, believes that it’s time to say goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence. You can learn how to conceptualize your launch from A to Z: from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success.
Author Quotes
Need to take a product launch from zero to sixty in no time flat? The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.
No matter what stage you’re in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.
About the author
Mary Sheehan is a three-time head of product marketing and the host of the Women in Product Marketing podcast. With a background in product marketing leadership that includes Adobe, Google, and more, Sheehan is an industry-leading expert in launching new products, positioning them for growth, and creating go-to-market strategies that span organizations. An alumna of UC Santa Barbara, Sheehan lives in the San Francisco Bay Area with her husband, Patrick, and children.
Why LoA loves it…
Launching a new product to market is always an exciting yet often daunting prospect, so getting all the advice and expertise to help you get it right is essential. The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Mary Sheehan is a really practical read with lots of tips and advice to give you the best chance of success. If you want to improve the odds of a successful launch of your latest product or service, then Mary’s new book is well worth a read. — Melanie Hawken, founder & ceo, Lionesses of Africa