Book Review
In Twelve-Minute Risk Management: Strategies and Tools Small Business Owners Need Right Now to Navigate Today's Business World, author Ivy Walker reminds us that 70% of small businesses will fail within the first ten years. She says that with threats to small businesses multiplying daily, you can't afford to put your head in the sand and hope for the best. But with limited time and resources available, how and where do you begin to mitigate and manage your business risk?
Written by a successful serial entrepreneur, Ivy Walker, her book Twelve-Minute Risk Management teaches quick, actionable steps to protect your business from a range of risks, like cybersecurity, fraud, reputation risk (social media), and workplace violence.
This time-efficient guide will help you discover:
Why failing to have a plan to address risk in your business is the equivalent of planning for your business to fail.
Why your employees are probably stealing from you, and what you should do about it.
Why hackers have your business in their crosshairs and what you can do to avoid being among the estimated 60% of small businesses that shutdown after a cyberattack.
How risk assessment works and why you need to be doing it.
Step-by-step strategies to address risks in the short-term while planning for the long-term.
Twelve-Minute Risk Management has been recognized with numerous awards since publication including the International Review of Books Gold Star Award, the New York Book Festival Award, the Global Ebook Awards Gold Medal Winner, and the Los Angeles Book Festival Silver Award.
Author Quotes
As a business owner, you cannot afford to ignore the risks your business faces in today’s operating environment. Doing so could cost you your business.
What is difficult about risk is that it’s hypothetical. It’s something that could happen, but it might not. This uncertainty makes it easy to ignore addressing risk when it comes to allocate your two most precious resources - time and money.
To truly make good decisions about where to invest your time and money in your business, you need an understanding of what can cause things to go right and, for the purposes of this book, what can cause things to go wrong. In other words, you need to understand risk and risk management.
About the author
Ivy Walker is a serial entrepreneur, award-winning author, teacher, business coach, and director and executive producer of documentary films. She is a woman of many talents who has spent her career working in various industries perfecting her wide range of skills. She is passionate about small businesses and their founders who determine to become masters of their fate by following their dreams and betting on themselves. Ivy has founded or co-founded multiple companies, including Helios Digital Learning, a company using digital storytelling to help business professionals and students improve their ethical decision-making, Purpose Workforce Solutions, a staffing firm that specializes in connecting the aspirations of disconnected youth to job opportunities, and AskCoda, a risk-management platform for small businesses. In addition to her entrepreneurial endeavors, Ivy's professional background includes successful stints at Fortune 500 companies in consulting and investment banking and experience in private equity and the social venture/non-profit sector. Her wide range of professional experience makes her uniquely qualified to help other entrepreneurs achieve the success they desire in their business endeavors. She has incorporated the values and strategies she learned from these experiences into all other aspects of her multifaceted career.
Why LoA loves it…
We all know that there are so many risks associated with starting and running a business, but your ultimate success depends on how you mitigate and manage those risks. Getting the right advice, building the right knowledge, and making the right decisions, is key. In her book Twelve-Minute Risk Management: Strategies and Tools Small Business Owners Need Right Now to Navigate Today's Business World, Ivy Walker brings her experience and expertise to the table, providing useful tips, strategies and essential insights to help us to navigate risk in our own businesses. A must read! — Melanie Hawken, founder & ceo, Lionesses of Africa