by Lionesses of Africa Operations Department

It was mathematician and meteorologist Edward Norton Lorenz who noted when studying and modelling the creation of Tornados that minute changes in initial conditions created significantly different outcomes in storms many miles if not countries and continents away. He likened these minute changes to a seagull flapping its wings and this vibration change in the surrounding air being the tiny difference that set either the Tornado off, or changed its direction. Luckily for our poetic sensibilities, he was persuaded to ditch the Seagull and write about a Butterfly fluttering its wings instead, and so in a lecture he gave in December 1972 he used the expression: “a butterfly flapping its wings in Brazil can produce a tornado in Texas.”, and the rest (as they say) became history.

by Lionesses of Africa Operations Department

It was without doubt one of our finest moments, persuading Melanie to give us the time off, and on behalf of the greater Lioness community we headed off into southern Italy for a road trip. Stopping off in many restaurants (all in the name of research, of course) we drove around the beautiful countryside allowing us a deep look into a part of Italy often missed by the tourist books. Covered as it is in breathtaking views, steeped in culture and of course, amazing produce from the land, it is an area of the world well worth a visit. What we also noticed sadly was the slow death of hilltop towns as the youth vote with their feet,  and head to the big cities in the North to search for the roads ‘paved with gold’ and of course meaningful jobs.

by Lionesses of Africa Operations Department

“Market matters most; neither a stellar team nor fantastic product will redeem a bad market. Markets that don’t exist don’t care how smart you are.” - Marc Andreesen, founder of ‘a16z’ fund.

It is incredible just how many entrepreneurs forget this basic lesson.  Invent a product that is the greatest, the most beautiful, most perfect, it solves every issue, so much so that it seems to have been touched by the gods, has been dipped into the river of eternal life, shines and sparkles like nothing seen before (think you get the idea)…yet has no market - it will simply remain a product with no market. That’s it. Dull as ditch water. The thing that will move? Your bank balance, and believe us when we say, not in the right direction!