• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Bridging the gender finance gap for Africa’s women entrepreneurs

October 12, 2023 Melanie Hawken

Pascalle Grotenhuis, Directeur Generaal Internationale Samenwerking, Ministry of Foreign Affairs, The Netherlands

In Conversation

In Conversation with Pascalle Grotenhuis, Directeur Generaal Internationale Samenwerking, Ministry of Foreign Affairs, The Netherlands

One of the key goals of Start-Up Night Africa is to discuss the critical role of investment and the power of partnerships to address the gender finance gap for women entrepreneurs in Africa. We speak to Pascalle Grotenhuis, Directeur Generaal Internationale Samenwerking, Ministry of Foreign Affairs, The Netherlands, who has spent many years on the continent in her role as an Ambassador and gender key champion, to get her insights on finding effective solutions to this and other challenges to creating a more inclusive business environment for women on the continent.



Pascalle Grotenhuis (image credit: Ann Sophie Falter)

Q: Bridging the gender gap and creating more equitable access to finance for Africa’s women entrepreneurs remains a challenge. What can be done better or differently to improve the flow of capital to women-owned businesses in growth mode?

A: There are three points of entry to overcome barriers and the access to finance gap that can reinforce each other when coming together.

  • Concessional access to finance (to lower perceived risks of financiers).

  • Creating an enabling environment for women entrepreneurs (developing gender sensitive images, products and services)

  • Creating an equal level playing field (from removing inhibiting law, legislations and or interpretations to facilitating law, legislations and or interpretations)

Improvements can and should be made in creating more synergy among policymakers, donors, MDBs and other financiers to facilitate implementation, sustaining and scaling up efforts and activities.

Q: Creating access to market opportunities is also key to success for Africa’s women entrepreneurs, as it is for their counterparts in The Netherlands. How can initiatives such as Start-Up Night Africa play a role in opening up new opportunities for business and collaboration for women?

A: Start-Up Night Africa is great in many ways. And I would like to congratulate the Lionesses of Africa and Melanie Hawken for making this a success. It was our pleasure to support these efforts! To answer your question:

  • It assists in changing perceptions as many financiers picture WSME as small holders that need micro credit whilst there are so many strong business women out there with great business case for serious investments.

  • It helps in bridging finance gaps among successful entrepreneurs to become more successful as this group is not often targeted by others.

  • And perhaps most significant; it provides for a pressure cooker of key stakeholders that allows for deals to actually take place. Great that this has also been the case in the latest Start-Up Night Africa event in The Netherlands.

Q: The Africa Strategy of the Netherlands 2023-2032 has recently been announced, with a greater focus on investing more sustainably on the continent. Please share with us some of the highlights of the strategy and what this could mean for creating a more equitable business environment for women entrepreneurs.

A: The Netherlands is sharpening the focus of its collaboration with Africa by investing more, more specifically, and more sustainably, in both the continent and in relations with African countries. The strategy is intended to position the Netherlands and the European Union  (EU) as attractive partners for countries in Africa. Doing so will facilitate collaboration between the Netherlands and its African partners in order to address cross-border issues such as migration, trade, the energy transition, security and food security. It’s central point is the importance of equal partnerships and as such this facilitates localization. For more information: Africa Strategy: government presents integrated approach to cooperation with Africa | News item | Government.nl

Q: Women play a key role in all aspects of the Africa Strategy and are central to creating inclusive societies and the achievement of the UN’s Sustainable Development Goals. How central are women entrepreneurs and their businesses in helping to drive progress towards achieving these goals?

A: Women entrepreneurs are great for investors but also for impact investors as they generally work more sustainable and inclusive. As such they tend to provide work for other women and minorities with better conditions and future perspectives, and invest locally in a sustainable manner. Studies pointed out that WSME may invest /reinvest up to 90% of their income in the education, health and nutrition of family and community. Though some may focus on the contribution of development we should not forget that investing in WSME is also and above all a great opportunity for investors. There is a whole market with huge potential out there to do business.

Q: Is there one key message that you would like investors and business decision-makers to take-away from Start-Up Night Africa that could make a difference to the future growth and investment opportunities for women entrepreneurs?

A: Africa is rich with women entrepreneurs. In fact, the continent has the highest proportion of women entrepreneurs in the world, with OECD research revealing that more than a quarter of all businesses were either started or are run by women. In Europe, by contrast, the rate of entrepreneurial activity among women is just 5.7%, per figures from the European Investment Bank. Yet, despite those high levels of entrepreneurial activity, African women draw the short straw when it comes to funding. I believe if you want to make a smart investment, invest in women, invest in female entrepreneurs in Africa. Empowering these women is vital in unlocking the continent’s full potential, now and in the future.

In Features, In Conversation Tags Start-up Night! Africa, The Netherlands
← Butterflies as they flutter across Washington, impact us allThe ‘missing middle’ funding gap - let’s act to solve it! →

This is your opportunity as a woman tech (co)founder in Africa to win up to $100,000 in equity-free grants, mentorship and visibility to accelerate your business growth.

Applications close at midnight CAT on 30 September 2025. APPLY HERE.


FORTHCOMING EVENT

START-UP NIGHT AFRICA, THE HAGUE, 17 SEPTEMBER 2025 / LEARN MORE


CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Taeillo

Stylish seating…We love these stylish statement stools created by Jumoke Dada, an award-winning entrepreneur and the founder of Taeillo, an e-commerce furniture and lifestyle brand based in Lagos Nigeria and Nairobi
Image of the Day / KONA

Afro-Indian Accessories…We love brands that create jobs and impact, and these handcrafted accessories from KONA, a unique fashion and lifestyle company in Uganda, founded by Bhavya Kalsi and Nimisha Kalipurayath, do ju
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day

Lighting with drama…Great lighting makes a room, and we love ‘The Brazzo’ pendant … lights from Mash T Design Studio, founded by Thabisa Mjo in South Africa. The use of colour is often what gives Mash.T Des
Image of the Day / Zashadu

Ultimate luxury handbag…For all those luxury leather handbag fans, you will love this truly glamorous and eye-catching Alpha Nano handbag from Zashadu, a leading Nigerian/British sustainable luxury brand founded by
It started in India. The results were clear.

Today, the Tech FoundHER Africa Challenge opens for applications - powered by Naspers & Prosus and brought to life with Lionesses of Africa. If you’re a woman founder building tech or a tech ena
Image of the Day / Katannuta Diamonds

Precious jewellery memories…If you are looking to build memories around special occasions, then precious bespoke jewellery is a great way of doing just that, and Katannuta Diamonds in South Africa, founde
Image of the Day / Reform Studio

Sustainable accessory style…We love the aesthetic look and impact of the Sarab-V Bag design from Hend Riad and Mariam Hazem, co-founders of Reform Studio in Egypt. It is a great example of their motto, ‘
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Taeillo

Stylish seating…We love these stylish statement stools created by Jumoke Dada, an award-winning entrepreneur and the founder of Taeillo, an e-commerce furniture and lifestyle brand based in Lagos Nigeria and Nairobi Image of the Day / KONA

Afro-Indian Accessories…We love brands that create jobs and impact, and these handcrafted accessories from KONA, a unique fashion and lifestyle company in Uganda, founded by Bhavya Kalsi and Nimisha Kalipurayath, do ju Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day

Lighting with drama…Great lighting makes a room, and we love ‘The Brazzo’ pendant … lights from Mash T Design Studio, founded by Thabisa Mjo in South Africa. The use of colour is often what gives Mash.T Des Image of the Day / Zashadu

Ultimate luxury handbag…For all those luxury leather handbag fans, you will love this truly glamorous and eye-catching Alpha Nano handbag from Zashadu, a leading Nigerian/British sustainable luxury brand founded by It started in India. The results were clear.

Today, the Tech FoundHER Africa Challenge opens for applications - powered by Naspers & Prosus and brought to life with Lionesses of Africa. If you’re a woman founder building tech or a tech ena Image of the Day / Katannuta Diamonds

Precious jewellery memories…If you are looking to build memories around special occasions, then precious bespoke jewellery is a great way of doing just that, and Katannuta Diamonds in South Africa, founde Image of the Day / Reform Studio

Sustainable accessory style…We love the aesthetic look and impact of the Sarab-V Bag design from Hend Riad and Mariam Hazem, co-founders of Reform Studio in Egypt. It is a great example of their motto, ‘ Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.