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Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Robyn Keet, a South African management consultant accelerating business and digital transformation

July 23, 2023 Melanie Hawken

Robyn Keet, co-founder, BrightWolves (South Africa)

Startup Story

Robyn Keet is the co-founder and operations manager for the South African entity of a Belgian-based management consulting company called BrightWolves. Robyn is passionate about bringing together sustainability and entrepreneurship. After gaining valuable experience studying and working in Europe, Robyn returned to her roots to co-lead the international expansion of BrightWolves into South Africa with business partner Domien Agten. BrightWolves is a boutique consulting firm that specializes in providing end-to-end solutions, from strategy to implementation. The company covers the entire spectrum, from business advisory to digital transformation and sustainable value creation in companies. BrightWolves’ vision is to deliver positive and sustainable impact to its clients, to its team, and the South African economy. 

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In Startup Story Tags South Africa, Consulting Services
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Pauline Otila, a Kenyan apiculturist creating impact with bees

July 23, 2023 Melanie Hawken

Pauline Otila

Lioness Weekender Cover Story

Apiculture Venture Limited, a Kenyan social enterprise positively changing lives and food resilience through bee-keeping

Pauline Otila is a seasoned professional apiculturist and the founder of impact-driven social enterprise, Apiculture Venture Limited in Kenya. The business was founded in 2018, and today employs 19 full-time and 7 part-time people. She brings her strong working knowledge and over 18 years of experience in business operations in the modern beekeeping industry. She dared to venture into this male-dominated industry after 13 years of employment adopting the moniker, 'the Queen Bee'. She is passionate about enterprising in beekeeping and honey production. Through her business, Pauline extends her ambition as a socio-economic empowerment driver, particularly in the poverty stricken ASALs with high potential of honey production. Through her ‘Modern Beekeeping for Improved Livelihoods’ initiative, she aims at boosting household food resilience by reducing number of food insecure Kenyans.

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In Cover Story Tags Kenya, Agri-business
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Never Quit on a Bad Day: Inspiring Stories of Resilience - Thriving Entrepreneurs by Phebe Trotman

July 23, 2023 Melanie Hawken

Phebe Trotman

Book Review

Everyone has frustrating moments and days on their entrepreneurial journeys, it’s normal, but in her new book, The Never Quit on a Bad Day™, Phebe Trotman inspires you to push through the tough days. The people she brings together in her book to share their own personal insights have faced challenges and struggles in their lives and. businesses, but importantly they didn’t quit.

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In Essential Tags Books
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Self Discovery - Exploring the Journey

July 23, 2023 Melanie Hawken

by Margaret Hirsch

It’s always been amazing to me that I have lived in this body for so many years, and had never thought about myself, my journey, or my personal growth. I think that growing up in a poor household we were focused on keeping body and soul together and the next meal became the most important thing that we could focus on.

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In Guest Blog Tags Margaret Hirsch, Entrepreneurial Journey, Personal Development
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Building consumer confidence in the Digital Economy: Ensuring trust and security

July 23, 2023 Melanie Hawken

by Nkemdilim Uwaje Begho

In today’s digital age, where human lives are intricately intertwined with technology, building consumer confidence in the digital economy is paramount. As individuals rely more on digital platforms for communication, financial transactions, and other essential services, it becomes crucial to establish a secure and trustworthy environment that safeguards user interests and protects their privacy.

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In Guest Blog Tags Nkemdilim Begho, Digital Transformation, Digital Marketing
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You make or break your day in the first five minutes of waking up

July 23, 2023 Melanie Hawken

by Lori Milner

Your alarm goes off at 6 am because you promised to start exercising…again. When you reach over to turn off the alarm, your mind tells you it's cold and dark and you should hit snooze for another ten minutes. What do you do? These next few minutes will determine the trajectory of your day. If you keep your promise to yourself, you generate energy, self-confidence and a deep sense of self-trust.

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In Guest Blog Tags Lori Milner, Entrepreneurial Mindset, Personal Development
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Personal development is a continual, unending journey

July 23, 2023 Melanie Hawken

by Kathryn Main

As a small business owner, you bring an incredible amount of value to your business. To get a company up and running to the point where it is profitable is no easy feat. A business is something that requires you to devote a lot of attention and dedication to its success. Because it is so time consuming, you might get so busy running your business that you forget about yourself and the value that you can and do bring to the table. As your business grows and evolves, so should you. It's impossible to be a master of every aspect of business, so you will need to identify what aspects of your business you are least familiar with.

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In Guest Blog Tags Kathryn Main, Brand
Comment

Leonilde Melembe Bene, a Mozambican artisan entrepreneur creating handcrafted accessories

July 16, 2023 Melanie Hawken

Leonilde Melembe Bene, founder Paphalati (Mozambique)

Startup Story

Leonilde Melembe Bene, is the founder of Paphalati, a handicrafts and handmade jewellery small business in Mozambique. She has a passion for accessory designs, recycling materials and home décor articles. Paphalati also restores old pieces of jewellery, giving them a second life. She founded her business 15 years ago, first it was only her and now she employs 3 people, one of them a local community seamstress. Professionally she also works as a Communication and Public Relations Manager. From a very early age she became interested in the world of arts and culture. She made her directorial debut with this short film and was the winner of the 2nd Edition of the Maputo Shortcutz competition (2022).

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In Startup Story Tags Mozambique, Fashion
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Zola Mhlongo, a South African entrepreneur building an exciting contemporary shape-wear brand

July 16, 2023 Melanie Hawken

Zola Mhlongo, founder, Undefined Shapes (South Africa)

Startup Story

Zola Mhlongo, better known as Zola Zee Lovin’, is an actress, singer and media personality turned businesswoman with a contemporary shape-wear brand, Undefined Shapes, based in South Africa. Born and raised in Durban, and pursuing a degree in Drama at the University of Cape Town, the stage has been her office until Undefined Shapes awakened her entrepreneurial spirit. In just two short years since its inception, Undefined Shapes has achieved remarkable sales success, consistently selling out multiple times. The business continues to thrive, cultivating a rapidly growing community of loyal customers.

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In Startup Story Tags South Africa, Fashion
Comment

Helen Keleta, a game-changing healthcare entrepreneur

July 16, 2023 Melanie Hawken

Helen Habteslasie Keleta

Lioness Weekender Cover Story

East Africa Hafeshawi Medical Centre, a high-impact business providing affordable healthcare to refugees in Uganda

Helen Habteslasie Keleta is the Founder and CEO of East Africa Hafeshawi Medical Center, a well-established health centre that was started in January 2018 in a convenient and highly accessible location in Kampala, Uganda. She is a mother of four, and an Eritrean Refugee living in Kampala since 2016. By profession she is an engineer and up until 2016 has been working with different family construction companies. After she came to Uganda she started living among the refugees in Kampala and noticed there is a language barrier amongst them and Ugandans. Especially when it came to health, this language barrier made it worse because 'right patient-right information-right care-at the right time' works well in life. This idea triggered Helen to invest in the medical care industry by getting different native professional doctors and nurses.

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In Cover Story Tags Uganda, Healthcare
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Lioness Launch / South Africa’s one-stop language shop, EditA Services, launches its new venture, Jomi Books

July 16, 2023 Melanie Hawken

Mignionette Fair, founder, EditA Services (South Africa)

Lioness Launch

South Africa’s EditA Services, a one-stop language shop for business, has announced the launch of its new product arm, Jomi Books! Founder Mignionette Fair says there is so much more to discover about her business under this new venture, with the first "discovery" being a children's ebook called ‘It's Time’. This colourful story is the perfect addition to bedtime and especially for families who are expanding. There are hopefully many more books to come from Jomi Books, so watch this space!

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In Lioness Launch Tags South Africa, Media PR & Communications
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The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Mary Sheehan

July 16, 2023 Melanie Hawken

Mary Sheehan

Book Review

If you and your business need to take a new product launch from zero to sixty in no time flat, then you need to get some essential insights from The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win by Mary Sheehan. Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.

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In Essential Tags Books
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To truly understand what the Lionesses of Africa is - You have to understand the heartbeat of our ‘Why’

July 15, 2023 Melanie Hawken

by Lionesses of Africa Operations Director

And so the 5th of our Global ‘Start-up Night Africa’ events came and went. Having been to London, Berlin and New York, here at last we had found a home in Den Haag, The Netherlands, to celebrate the opening of our new European Office and of course to showcase some of our incredible Lioness community members.

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In Team Lioness
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A surprisingly simple take on personal branding

July 15, 2023 Melanie Hawken

by Thembe Khumalo

For ambitious executives, personal branding is like the stock exchange. Some stocks are valued higher than others, and the goal of every owner/investor is to see the price of his shares go up and stay up. Highly valued stocks mean more money and a better return on investment.

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In Guest Blog Tags Thembe Khumalo, Personal Brand
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How to automate for success

July 15, 2023 Melanie Hawken

by Kathryn Main

What is automation, and why do I need it in my business? Automation simply means that you take some of your business processes and automate them. Automation is an important concept in business. It allows you to, for example, automate many functions in your business, such as finance and sales. By reducing the risk of human error in common daily tasks, automation enables you to manage configurations in a predictable and repeatable way, resulting in increased consistency and increased speed of change. Automation gives us more time to work on the business and less in the business.

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In Guest Blog Tags Kathryn Main, Customer Management
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Resolving Disputes: Choosing Collaboration over Conflict

July 15, 2023 Melanie Hawken

by Nicolene Schoeman-Louw

Disputes and conflicts are inevitable in human interaction, often arising in both personal and professional settings. In business, resolving disputes in a timely and amicable manner is crucial for maintaining healthy relationships and fostering long-term success. Traditionally, conflicts have been addressed through the adversarial process of litigation. However, an alternative approach that has gained significant recognition is mediation. In this article, I explore the key differences between resolving a dispute in court versus mediation. I argue that mediation offers a more favourable approach to maintaining good relationships, which is essential in business.

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In Guest Blog Tags Nicolene Schoeman–Louw, Legal
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Are you pacing in your own cage, not knowing how to get out?

July 15, 2023 Melanie Hawken

by Eldari Visser 

At a typical game farm in Africa animals roam free, well free within boundaries that is. This means the owner has a piece of land or property that allows his animals to experience life in a carefree way. Many animals have to be kept like this due to human activities and urbanisation, herds for homesteads and unfortunately poachers. These animals are not really free, they have boundaries or fencing, even cages. They see electric wires and gates. There are timestamps, branding, chips and permits that gives you this “freedom”. They are free to move around within limits of the boundaries. The big cage.

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In Guest Blog Tags Eldari Visser, Entrepreneurial Mindset
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Unleashing HER: Redefining Success for Female Entrepreneurs by Dr Kimberly Olson

July 9, 2023 Melanie Hawken

Dr Kimberly Olson

Book Review

As a seasoned coach in the online space, Dr Kimberly Olson, author of the new book Unleashing HER: Redefining Success for Female Entrepreneurs, saw a trend emerging. She noticed that women were setting unrealistic expectations for themselves and getting stuck in the comparison game. In order to truly shift this paradigm, she decided to gather 40 amazing female entrepreneurs together in one book so they could share their stories of what unleashing your potential can look like.

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In Essential Tags Books
Comment

10 Exciting women-led businesses from Africa set to be showcased in The Hague

July 9, 2023 Melanie Hawken

Lioness Weekender Cover Story

Start-Up Night Africa on 11 July 2023 in The Hague, The Netherlands aims to stimulate investment and international market access for Africa's women entrepreneurs

With support from the Ministry of Foreign Affairs in The Netherlands and the Dutch entrepreneurial development bank (FMO),  Lionesses of Africa has set up the Start-Up Night Africa event in The Hague, taking place on 11 July 2023. This initiative aims to showcase high-growth, women-owned businesses from Africa and connect them to investment and market opportunities in The Netherlands. Minister for Foreign Trade and Development Cooperation, Liesje Schreinemacher, will deliver the opening remarks at the event, together with Lionesses of Africa founder and ceo, Melanie Hawken. The Start-Up Night Africa event will also celebrate the opening of the European office of Lionesses of Africa.

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In Cover Story Tags Start-up Night! Africa
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Vanize Da Natividade Teixeira, a Mozambican entrepreneur recycling Capulana fabrics to create dolls and clothing

July 9, 2023 Melanie Hawken

Vanize da Natividade Teixeira, founder, Muyana and Arts (Mozambique)

Startup Story

Vanize da Natividade Teixeira is the founder of Muyana and Arts in Mozambique. The company uses recycled materials, transforming them into dolls, bags and other products for the home, through sewing skills and empowering women who want to embrace this artform. Vanize has two interns who work with her, and who are currently being trained in specific skills. She is still running the company herself  because it's small, but her dream is to be big and international one day. Vanize has a degree in accounting from high school, and was the commercial director of the company Mocinter lda that was in the field of service provision, and also of the business, Marumadi Planeta Mozambique, a guesthouse.

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In Startup Story Tags Mozambique
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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